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Apple Evolution

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Vivek Bhurat

Apple Company Info with all statistics. Also you can find its strength, weakness, Oppurtunities & thresats too

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By BBA 2nd Year
Apple Evolution
Apple Evolution
Apple Evolution
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Steve Job 1977-1983 John Sculley 1983-1993 Michael Spindler 1993-1996 Gilbert Frank Amelio 1996-1997 Steve Job 19972011 Tim Cook 2011-20
Type Public Traded as NASDAQ AAPL NASDAQ 100 component S&P 500 component Industry Computer Hardware Computer Software Consumer Electronics Digital Distribution Headquarters Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.A No. of Locations 382 retail stores (as of August 2012) Area Served Worldwide Website www.apple.com Key People Tim Cook (CEO) Arthur D. Levinson (Chairman) Sir Jonathan Ive (SVP of Industrial Design) Market Cap 545.97 billion (As of April 2012) Revenue USS 120.83 billion (As of July 24 2012) Nett Income 33.510 billion (As of July 24 2012) Total Assets 162.90 billion (As of July 30 2012) Total Equity 111.75 billion (As of July 24 2012) Employees 70,000 ++++ Subsidaries Braeburn Capital, File Maker Inc., Anobit
Macintosh + Ipod Macintosh PortableApple 1 PowerBook 3400 iBook
iPod Shuffle iMac Apple Tv Apple Tv 3.0 Iphone Ipad Iphone 5
A Design Firm A Media Platform A Publishing Company A Software Powerhouse A Computer Builder A Movement
Identify Trends Analyze Competitors Innovate Position Your Product Build Brand Awareness Optimize Distribution Dont Forget Your Customers
STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification WEAKNESSES Focusing on internal engg. More than marketing High price Consumer faced problems with faulty batteries Had difficulties on some of its products quality control Not issued dividends
OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. iPods are able to communicate. New car models with iPod connectivity. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.
Apple Evolution
Apple Evolution
Apple Inc. becomes the most valuable corporation in the history, with its approximate market value of $623bn (贈397bn), beating Microsofts record. APPLE beat Microsofts 1999 value record of $620.58 The price for Apple shares was $664.74 in New York midday trading and then fell to $663.
Low Market Share Prices Too High Low Customization
T h a n k Y o u Have any queries feel free to ASK ??? Hope Everyone Understood the Concept !!!

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Apple Evolution

  • 5. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
  • 6. Steve Job 1977-1983 John Sculley 1983-1993 Michael Spindler 1993-1996 Gilbert Frank Amelio 1996-1997 Steve Job 19972011 Tim Cook 2011-20
  • 7. Type Public Traded as NASDAQ AAPL NASDAQ 100 component S&P 500 component Industry Computer Hardware Computer Software Consumer Electronics Digital Distribution Headquarters Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.A No. of Locations 382 retail stores (as of August 2012) Area Served Worldwide Website www.apple.com Key People Tim Cook (CEO) Arthur D. Levinson (Chairman) Sir Jonathan Ive (SVP of Industrial Design) Market Cap 545.97 billion (As of April 2012) Revenue USS 120.83 billion (As of July 24 2012) Nett Income 33.510 billion (As of July 24 2012) Total Assets 162.90 billion (As of July 30 2012) Total Equity 111.75 billion (As of July 24 2012) Employees 70,000 ++++ Subsidaries Braeburn Capital, File Maker Inc., Anobit
  • 9. iPod Shuffle iMac Apple Tv Apple Tv 3.0 Iphone Ipad Iphone 5
  • 10. A Design Firm A Media Platform A Publishing Company A Software Powerhouse A Computer Builder A Movement
  • 12. STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification WEAKNESSES Focusing on internal engg. More than marketing High price Consumer faced problems with faulty batteries Had difficulties on some of its products quality control Not issued dividends
  • 13. OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. iPods are able to communicate. New car models with iPod connectivity. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.
  • 16. Apple Inc. becomes the most valuable corporation in the history, with its approximate market value of $623bn (贈397bn), beating Microsofts record. APPLE beat Microsofts 1999 value record of $620.58 The price for Apple shares was $664.74 in New York midday trading and then fell to $663.
  • 18. T h a n k Y o u Have any queries feel free to ASK ??? Hope Everyone Understood the Concept !!!