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Apple company presentation

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Eunice Cheong
Eunice Cheong

Apple targets social media users ages 18 to 50 to increase sales and build their familiar brand image. Their $1.152 billion annual marketing budget is focused on pay per click (53%), social media (31%), and mobile (16%) through platforms like Twitter, Facebook, Instagram, YouTube, and Google to reach their target audience.

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Apple Company Eunice Cheong (A44498655)
Apple Company
Target Audience Age 18 to 50, regardless of their age and nationalities Social media user: Twitter, Facebook, Instagram etc. Personal phone user Email account
Key Performance Indicator Number of times of Retweet Number of times of Like Pay per click for banners, and links
Big Idea Increasing sales Familiar brand image
Tools & Tactics Twitter Facebook Instagram Youtube Google Mobile services Email
Budget $1.152 billion per year Pay per click: $5.76 hundred million Social media: $3.456 hundred million Mobile: $1.728 hundred million
Pie Chart Budget 16% PPC 53% Social Media 31% Mobile
Summary 18 50 / Gender Nationalities doesnt matter Increasing sales and brand image Social media users
Work Cited Apple Official Website (www.apple.com/) Apple Company (http://en.wikipedia.org/wiki/Apple_Store) Digital Marketing Budget Calculator (http://digitalmarketingcalculator.com/)

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Apple company presentation

  • 3. Target Audience Age 18 to 50, regardless of their age and nationalities Social media user: Twitter, Facebook, Instagram etc. Personal phone user Email account
  • 4. Key Performance Indicator Number of times of Retweet Number of times of Like Pay per click for banners, and links
  • 5. Big Idea Increasing sales Familiar brand image
  • 6. Tools & Tactics Twitter Facebook Instagram Youtube Google Mobile services Email
  • 7. Budget $1.152 billion per year Pay per click: $5.76 hundred million Social media: $3.456 hundred million Mobile: $1.728 hundred million
  • 8. Pie Chart Budget 16% PPC 53% Social Media 31% Mobile
  • 9. Summary 18 50 / Gender Nationalities doesnt matter Increasing sales and brand image Social media users
  • 10. Work Cited Apple Official Website (www.apple.com/) Apple Company (http://en.wikipedia.org/wiki/Apple_Store) Digital Marketing Budget Calculator (http://digitalmarketingcalculator.com/)