Apple Company Preso
- 1. Apple By Raza Ashai (uniqname: mashai)
- 2. Why Apple? Long time Apple fan Convert to both macOS and iOS Massive influencer and trendsetter in consumer tech One of the most valuable companies in the world despite: slim product line and mostly consumer focus
- 3. Problem: Accessibility Computing is inaccessible and difficult Apple II and Macintosh Computing and the connectivity (the internet) should be more accessible on-the-go iPhone and Apple Watch Songs are restricted to CDs and albums iTunes, the iPod, and Apple Music
- 4. Timeline 1998 iMac G3 Representative of a shift company culture towards beautiful design during the Steve Jobs comeback 2001 iTunes and the iPod iTunes ushered in the ability to get music in a totally different method, and the iPod was created to handle this new digital era of music 1977 Apple II The first real Apple success that made personal computing a reality for millions 1984 Macintosh 128K Commercially successful GUI
- 5. Timeline (continued) 2010 iPad Revolutionized the tablet market off of the back of the iPhones success 2015 Apple Watch Became the worlds most popular wearable within two quarters of its release 2007 iPhone The phone that defined the subsequent future of smartphones 2008 Macbook Air Among the first ultrabooks to be commercially successful, lead the industry in designs
- 6. Persona: Steve Soloway Older, values simplicity/usability over advanced customization features Owns and enjoys a Macbook Pro Most of his family and friends own iPhones, he does not
- 7. Secret Sauce Software? Not really. Hardware? Definitely not.
- 8. Secret Sauce Streamlined Innovative Products Walled Garden Ecosystem
- 9. Business Model Own the consumer get customers to the ecosystem and make it too inconvenient to leave Sell a wide range of products that sell each other Services either serve to keep you in the ecosystem (iCloud) or sell you something directly
- 11. Financials: Annual Net Income
- 13. Addressing an Elephant in the Room...
- 14. iPhone Sales vs Mac Sales
- 15. Context Even in the 2018 Q2 iPhone sale slowdown, Apple accounted for 62% of the profits of all smart phones With 7% market share, Mac captures 60% of profit (2016) Takeaway: slowdown in sales the death of Apple
- 16. Competition: Mobile space Apple Android Flagship/Premium Phones Android Budget Phones Convenient integration into robust ecosystem X Integrated privacy (messaging, etc) X Customization X X
- 17. Competition: Mac vs PC Mac Windows PCs Linux PC Easy to use X Quick, easy,OEM repairs X Value for hardware internals X X
- 18. Prediction: Success? Depends on your definition of success Probably wont grow as much as it did ever again Still will be very relevant in the future, making strides to improve sales