Apple INC - Company profile Analysis
- 3. Team Members, Company and Designation Name Company and Designation Aruna Raj Airtel, Senior Executive (Service) Evangeline Target India Corporation, Senior Specialist (Merchandising) Jibin Hewlett Packard Enterprise, Procurement Associate Merlyn Target India Corporation, Lead Specialist (Merchandising) Skaria Pursuing MBA Sandeep Pursuing MBA Sanju Ernst and Young, Advanced Tax Analyst Suma ANZ Support Service India, Senior Quality analyst (GPPO Team) Vinay Pursuing MBA Vishal Aryaka Networks, Senior Associate (Finance)
- 4. Wheels of Progress Vision Mission Objectives Strategies System Policies Programs Standard Operating Procedures Leadership
- 5. A vision statement provides strategic direction and describes what the owner or founder wants the company to achieve in the future We believe that we are on the face of the earth to make great products and thats not changing. We are constantly focusing on innovating. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
- 6. A mission statement defines what an organization is, why it exists, its reason for being. A written declaration of an organization's core purpose and focus that normally remains unchanged over time. We design the best personal computers in the world, lead the digital music revolution, reinvented the mobile phone, and are defining the future of mobile media and computing device.
- 7. Product Innovate & dictate the movement for future technology Introducing something new & exciting to the world Promotion Enter & sustain premium pricing while attempting to gain market share Increase profit margins Price Place Expand nationwide chain of Apple stores globally Begin placing stores in all large markets and expand based on population & demand Build Hype & anticipation for new upcoming products Sustain & expand on strongly branded name A specific result that a person or system aims to achieve within a time frame and with available resources.
- 8. Ignore your critics Turn the ordinary into something beautiful Justify your price Communication is the language of the audience Extend your experience Build a tribe Business strategy is the firm's working plan for achieving its vision, prioritizing objectives, competing successfully, and optimizing financial performance with its business model.
- 9. MARKETING STRATEGY PRODUCT: APPLE iPhone LAUNCH: WHAT WE SEE HERE IS THAT THEY WENT ALL OUT AT THE BEST WITH BEST FOR THE BEST TV COMMERCIALS: HERE THE COMPANY USED THEIR NEW PRODUCT AND COMPARED TO ITS EXISTING PRODUCT AND PRESENTED IT AS A STEP UP SO THAT THE EXISTING CUSTOMERS AND NEW CUSTOMERS ARE ATTRACTED AT THE SAME TIME, PRESS RELEASES: THEY TOOK THEIR TIME AND MADE VERY SMALL BUT TIMELY RELEASE OF INFO ON THE NEW PRODUCT SO THAT THEY COULD CREATE A BUZZ A STAY TUNED AND CONNECTED WITH THE POSSIBLE CUSTOMERS TARGET MARKET: THE COMPANY ACTUALLY CHOOSE TO TARGET ONLY POTENTIAL CUSTOMERS (UNDER 35 MEN) WHO COULD PAY AND AT THE SAME TIME WHO COULD ALSO UNDERSTAND THE PRODUCT AND PUT IT TO MAXIMUM USE. PRICED AT $500 . APPS: WELL INFORMED AND WELL TAUGHT SALES REPRESENTATIVES AND BEST QUALITY APPS FOR THE CUSTOMERS WHICH WILL ONLY BE RELEASED IF IT MEETS THE STANDARDS OF THE COMPANY
- 10. Apple Organization Structure and Systems Spoke-and-wheel hierarchy Function-based grouping Product-based grouping
- 11. Honesty Respect Community Compliance Environment Friendly Confidentiality What has workedso wellfor Apple??
- 12. Global Volunteer Program Corporate Social Responsibility (CSR) Apple Supplier EHS Academy Gender Equality and Minorities Energy Consumption Clean Water Program
- 14. Arthur D. Levinson Chairman of the Board, Apple Former Chairman and CEO Genentech Timothy Donald Cook Current and 7th CEO of apple Inc (2011- present) Jeff Williams- Chief Operating officer (COO) Jonathan Ive- Chief Designer Officer Luca Meastri - Senior Vice president and Chief financial officer (CFO)
- 15. Timothy Donald CookSteve Jobs Autocratic Pioneer Leader Innovator Hands on Participation Aggressive and Perfectionist Democratic Adaptive Leader Delegator Division of Control Patient and Diplomatic