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Advertisement Analysis MacBook Air  By  Rakesh Ravindran.
Advertisement Explanation & Need Shows MacAir Book removed from Office envelop. Reason is the fact that its   The worlds thinnest notebook Apple makes the Best NoteBook in the World.
Consumers Psychological Set (Brand Attitude) Cognitive -  Beliefs about brand  Apple  Think Different Affective  Evaluation of Brands  Apple - Innovative Brand Conative  Tendency to Act  Buy the Best & THINNEST NoteBook
油
Need Association Non compensatory model for evaluation   Consumer rates brand by one criteria at time rather than evaluating each brand across all criteria.  Goal Objective  Ultra Portable
Types of Learning Theories  LT 3 : Cognitive Learning Theory  1 st  Create Awareness -  Thinnest i.e. Thin is Possible Interest & Evaluation   Great !!!   Learning's :Reinforcing of fact  THIN & INNOVATIVE
Marketing Implications : H.I. advertising Do more than create awareness -  APPLE  MacAir  Lightest !! Influence with persuasive messages APPLE  Thinnovation   Likely to deal more directly with desired product benefit APPLE  Ultra Portable!!!
Thank You
Ad

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Ad

Apple Mac Air Book

  • 1. Advertisement Analysis MacBook Air By Rakesh Ravindran.
  • 2. Advertisement Explanation & Need Shows MacAir Book removed from Office envelop. Reason is the fact that its The worlds thinnest notebook Apple makes the Best NoteBook in the World.
  • 3. Consumers Psychological Set (Brand Attitude) Cognitive - Beliefs about brand Apple Think Different Affective Evaluation of Brands Apple - Innovative Brand Conative Tendency to Act Buy the Best & THINNEST NoteBook
  • 4.
  • 5. Need Association Non compensatory model for evaluation Consumer rates brand by one criteria at time rather than evaluating each brand across all criteria. Goal Objective Ultra Portable
  • 6. Types of Learning Theories LT 3 : Cognitive Learning Theory 1 st Create Awareness - Thinnest i.e. Thin is Possible Interest & Evaluation Great !!! Learning's :Reinforcing of fact THIN & INNOVATIVE
  • 7. Marketing Implications : H.I. advertising Do more than create awareness - APPLE MacAir Lightest !! Influence with persuasive messages APPLE Thinnovation Likely to deal more directly with desired product benefit APPLE Ultra Portable!!!