際際滷

際際滷Share a Scribd company logo
 Gourangi Agarwal
 Krishank Kapoor
 Leela Krishna
 Kartik Balaji
 Ishita Kumar
 Joydeep Kaur
GROUP 5
Think Different
INTRODUCTION
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in
1976.
Total 175 countries and regions
Headquarter: Cupertino, California
The company is known globally for its innovative solutions for computer
software, mobile handsets and giving a sense of luxury to its customers .
Biggest tech in the world and recently become the biggest company in
the world .
 To make the best products on earth, and to leave the
world better than we found it.
 The companys Vice President for Environment, Policy
and Social Initiatives, Lisa Jackson, stated, We aim to
create not just the best products in the world, but the
best products for the world.
 They aim to become a carbon neutral company by 2035
Making great
products
Simplicity in
place of
complexity
Excellence
as the
standard
Focus on a
few key
projects
Focusing on
innovation
CORE
VALUES
 Creativity and innovativeness
 Working under pressure
 A high level of secrecy
Physical Structure
I love the product!
My favourite part is
the home screen
button in iphone.
I never had problem
with Apple. Great
Customer care and
very helpful via live
chat too.
Love the Product and
its service!
Apple continues to
deliver wonderful
and innovative
consumer products.
Repairs are priced
to get you to just
pay for a
replacement of
Apple products
The employees were
super helpful and
friendly and made it
easy for me to
complete my
purchase.
Customer
Reviews
Decision making
hierarchy
Spoke-and-Wheel
Hierarchy
Product-based
Divisions
Weak Functional
Matrix
Competitors
 HP is one of the top competitors of Apple when it comes to Laptops
and PC.
 HP provides acceptable quality products with affordable prices and
Apple provides high quality products with premium pricing
 Microsoft , an American Technology giant which changed the IT
industry completely
 Microsoft is one of the leading competitors of Apple when it comes
to operating systems.
 Google ,known for its amazing features like search engine and cloud computing
 Google has majority of the market when it comes to search engine.
 But when it comes to smartphone segment, Apple iPhone competes with Google pixel
 They also compete when it comes to Smart Assistant , i.e. SIRI vs Google Assistant
 Samsung is the one of the Top competitors of Apple
 They compete in the smartphone industry
How are employees腫 treated?

Apple makes the
commute much easier
for its employees

You get to work with
really, really smart
people

You get an education
while you work.

The salaries are pretty
good.
ゐ
Apple's retail positions
are flexible, and there's
plenty of room for
growth
Approach to getting work done
joy


Focuses on aggressive growth of the company
through penetrating the market
Relentless pursuit of perfection
Working under pressure is considered to be normal
Apple focuses more on performance and productivity
Tolerance For Risk
INITIAL PHASE
MIDDLE PHASE
CURRENT PHASE
Customer Service
Knowing its customers
Anticipating customer
needs
Stores focusing on
customer experience
Branding that speaks to
a generation
THANK YOU

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Apple organization structure

  • 1. Gourangi Agarwal Krishank Kapoor Leela Krishna Kartik Balaji Ishita Kumar Joydeep Kaur GROUP 5 Think Different
  • 2. INTRODUCTION Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. Total 175 countries and regions Headquarter: Cupertino, California The company is known globally for its innovative solutions for computer software, mobile handsets and giving a sense of luxury to its customers . Biggest tech in the world and recently become the biggest company in the world .
  • 3. To make the best products on earth, and to leave the world better than we found it. The companys Vice President for Environment, Policy and Social Initiatives, Lisa Jackson, stated, We aim to create not just the best products in the world, but the best products for the world. They aim to become a carbon neutral company by 2035
  • 4. Making great products Simplicity in place of complexity Excellence as the standard Focus on a few key projects Focusing on innovation CORE VALUES
  • 5. Creativity and innovativeness Working under pressure A high level of secrecy
  • 7. I love the product! My favourite part is the home screen button in iphone. I never had problem with Apple. Great Customer care and very helpful via live chat too. Love the Product and its service! Apple continues to deliver wonderful and innovative consumer products. Repairs are priced to get you to just pay for a replacement of Apple products The employees were super helpful and friendly and made it easy for me to complete my purchase. Customer Reviews
  • 9. Competitors HP is one of the top competitors of Apple when it comes to Laptops and PC. HP provides acceptable quality products with affordable prices and Apple provides high quality products with premium pricing Microsoft , an American Technology giant which changed the IT industry completely Microsoft is one of the leading competitors of Apple when it comes to operating systems. Google ,known for its amazing features like search engine and cloud computing Google has majority of the market when it comes to search engine. But when it comes to smartphone segment, Apple iPhone competes with Google pixel They also compete when it comes to Smart Assistant , i.e. SIRI vs Google Assistant Samsung is the one of the Top competitors of Apple They compete in the smartphone industry
  • 10. How are employees腫 treated? Apple makes the commute much easier for its employees You get to work with really, really smart people You get an education while you work. The salaries are pretty good. ゐ Apple's retail positions are flexible, and there's plenty of room for growth
  • 11. Approach to getting work done joy Focuses on aggressive growth of the company through penetrating the market Relentless pursuit of perfection Working under pressure is considered to be normal Apple focuses more on performance and productivity
  • 12. Tolerance For Risk INITIAL PHASE MIDDLE PHASE CURRENT PHASE
  • 13. Customer Service Knowing its customers Anticipating customer needs Stores focusing on customer experience Branding that speaks to a generation