apple vacation and conversion (Principle of marketing)
Download as PPTX, PDF
0 likes333 views
Apple V&C is a Malaysian travel agency founded by Lee Ee Ho and Koh Yock Hens. It has 300 employees across 5 branches in KL, Tokyo, Singapore, Jakarta, and Malacca. In addition to tourism activities, Apple V&C operates an airline sales agency, owns 4 hotels, makes property investments, operates advertising media and a Japanese restaurant. It offers packages to 27 worldwide destinations tailored for different needs and budgets, including group packages. The company uses various pricing strategies like value-based, good value, and high-low pricing that varies by season and other factors. Products are delivered through group packages, online and agent bookings, cruise trips, and MICE events.
apple vacation and conversion (Principle of marketing)
- 2. Background founder of apple V&C: Lee Ee Ho and koh Yock Hens. The trailblazer it self in new destination and unique experience. Travel agent in Malaysia . 300 employees Heavy invest on training the staff 111 awards received from 2002 until 2015 Last awards (business excellence and product and service quality excellence rewards)
- 3. Introduction 5 branches: KL, Tokyo, Singapore, Jakarta and Malacca Apple V&C does not operate only in truism activities but also : 1- travel and tour. ( Apple V&C) 2- Airlines GSSA. (selling all products of the airline in its region) 3- hotels. (4 hotels) 4- property investment. (5 investments) 5- advertising and media. (2 advertising media) 6- food & Beverage. (Japanese restaurant )
- 4. What do they offer offer ? Up to 27 destination around the world. Needs are fulfilled 2 types of packages (apple holiday and apply Muslim holiday ) Price unchanged but activities are slightly changed Group packages
- 5. Branding strategies Matta fair Golf tourism Malaysia BlogSpot website
- 7. Pricing The company uses three different types of pricing: - Value-based pricing - Good value pricing - High-low pricing - mix
- 8. What other competitors prices are? Apple V&C Sedunia holidays Price (adult twin room) RM:2999 RM1758 Return ticket Yes No KL to Hong Kong: -Victoria peak -Avenue of star KL to Hong Kong: - Hotel - -rest - Hong Kong to Macau tour - Shenzhen city tour - Launch and dinner - Breakfast
- 9. When and how the prices vary? Change of prices During seasons Abnormal changes
- 10. How the various products are delivered?
- 12. Group package The more you buy the less you pay Customers advantages: satisfaction level will be much more higher than a single entry customer. The companys advantage: focus more towards the single entrance rather than the group
- 14. Free and Easy What's hot Due to verity of products. it helps the customer to choose
- 16. Ticketing Booking online with your agent The agent the will have the booking with the AppleV&C Once the bookings are done there will be an E-ticket provided
- 18. Cruise - Most traveling by the seas - Allover Asia, Australia, Europe & America. - All packages are in details - Princess cruise
- 20. Club mud Took place in September 2015. Yet to have a customer for it.
- 22. Malaysia domestic Kuala Lumpur Sabah Sarawak
- 24. M.I.C.E Meeting, incentive, conferencing and exhibition In order to motivate employees to keep them happy and feeling treasured
- 26. Conclusion