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The document discusses plans for launching a new high definition version of iTunes, including conducting internal analysis of Apple's strengths and weaknesses, examining the target market and competitors for iTunes HD, addressing opportunities and threats, and outlining timelines for content acquisition, marketing campaigns, and product launch over the first three years. A section on finances estimates costs and expected revenues.
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Appleknowledgy
- 1. Appleknowledgy Cody John Willie Gail
- 2. Apple Inc.
- 3. iTunes
- 4. Internal Analysis Strengths Weaknesses Competitive Advantage
- 6. Strengths Empathy Focus Impute
- 7. Weaknesses Lack of Brand in India and China Consumer Exclusion Product Turn-around Time
- 8. Now lets talk about
- 9. iTunes HD
- 10. What is iTunes HD?
- 11. Target Market
- 12. Competitors
- 13. Opportunities
- 14. Threats
- 15. Filling the Gaps
- 16. Changes
- 17. Operations
- 19. Co-Branding
- 20. Legal and Ethics
- 21. Finances
- 22. Cost
- 25. Time-Lines
- 26. Year One 9/14 - 2/15 : Content Acquisitions 9/14 - 2/15 : Infrastructure Improvements 12/14 - 6/15 : First Marketing Campaign 6/15 : Product Launch (Alongside iPhone 6S) 6/15 - 9/15 : Early Adopters Buy In
- 27. Year Two 6/15 - 12/15 : Hear the Difference campaign 9/15 : Early Majority Buys In 12/15 - 2/16 : Hear the Difference Holiday campaign 12/15 - 1/15 : Late Majority Buys In
- 28. Year Three 9/16 : Laggards Buy In
- 29. Evaluations
- 30. Fin