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Application form IE

Martha Lainez
Martha Lainez

You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located in different parts of the world?

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You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located in different parts of the world? Martha G坦mez Lainez Application form - Master in Corporate Communication
First of all, we must distinguish between: Internal Communication External Communication Heads Managers Coordinators Subordinates Clients Suppliers Media Customers
Horacio Antonio Andrade de鍖nes.... Internal Communication: Set of activities carried out by any organization, for the creation and maintenance of good relationships with and among its members, through the use of different media, which keep them informed, integrated and motivated, to contribute their work to achieve the organizational objectives. External Communication: Set of messages sent by any organization to its various external public, aimed at maintaining or improving relationships with them, to project a positive image or to promote their activities, products or services.
Internal Communication Superior Me Subordinates Descending Communication We must attend to: Tools Message Receiver
Meetings Video calls Telephone Intranet Newsletter Emails Intern Magazine Tools We have to choose de proper tool depending on the situation, time, budget or urgency
Orders Functions Objectives Compliance level Timing Message The message must include clear instructions and objectives: giving information about the objectives of the company make employees feel more integrated We must ask for feedback to make sure that the instructions have been completely understood
Receiver In case we are working in an international company, we should distinguish between: National subordinates - International subordinates ...and adapt to them the message and the tools Language Content Format
Superior Me Clear instructions: order + objective + timing + expected answer Channel /Tool chosen Subordinate Feedback Report to the superior
External Communication Superior Me Clients Suppliers We must create integrated and dynamic relations Professionalism Reliability
Clients Personal Communication = Feeling of proximity Meetings Video calls Phone calls Emails Phone calls First step Explanations Sharing points of view Feedback: opinions Second step Details Arrangements for new meetings
Suppliers Constant communication = Ef鍖ciency and productivity The relations with suppliers affect directly to the 鍖nal product or service Company pro鍖ts Meetings Video calls Emails Phone calls Agreements Troubleshooting
Always considering.... National clients & suppliers = International clients & suppliers We must adapt the message Language Content Format If necessary, we must consider the possibility of hiring a communications professional specialized in a speci鍖c country
Superior Me Proper message Meetings Video Calls Phone Calls Emails Client Supplier Feedback Report to the superior
In conclusion.... To ensure that instructions reach to a speci鍖c target group, we must... - Choose the right tool or channel - Develop a clear and meaningful message - Ask for feedback
Communication must be bidirectional with all our stakeholders to ensure its effectiveness Inside the company Outside the company Superior Subordinates DescendingCommunication AscendingCommunication Company Clients and suppliers OutputCommunication InputCommunication
Always taking into account that, as stated by Dr. Fernando Mart鱈n Mart鱈n: Without internal communication, it can never be a good external communication. Internal communication is the basic and previous support of external communication and external communication, is an extension of the internal communication

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Application form IE

  • 1. You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located in different parts of the world? Martha G坦mez Lainez Application form - Master in Corporate Communication
  • 2. First of all, we must distinguish between: Internal Communication External Communication Heads Managers Coordinators Subordinates Clients Suppliers Media Customers
  • 3. Horacio Antonio Andrade de鍖nes.... Internal Communication: Set of activities carried out by any organization, for the creation and maintenance of good relationships with and among its members, through the use of different media, which keep them informed, integrated and motivated, to contribute their work to achieve the organizational objectives. External Communication: Set of messages sent by any organization to its various external public, aimed at maintaining or improving relationships with them, to project a positive image or to promote their activities, products or services.
  • 5. Meetings Video calls Telephone Intranet Newsletter Emails Intern Magazine Tools We have to choose de proper tool depending on the situation, time, budget or urgency
  • 6. Orders Functions Objectives Compliance level Timing Message The message must include clear instructions and objectives: giving information about the objectives of the company make employees feel more integrated We must ask for feedback to make sure that the instructions have been completely understood
  • 7. Receiver In case we are working in an international company, we should distinguish between: National subordinates - International subordinates ...and adapt to them the message and the tools Language Content Format
  • 8. Superior Me Clear instructions: order + objective + timing + expected answer Channel /Tool chosen Subordinate Feedback Report to the superior
  • 9. External Communication Superior Me Clients Suppliers We must create integrated and dynamic relations Professionalism Reliability
  • 10. Clients Personal Communication = Feeling of proximity Meetings Video calls Phone calls Emails Phone calls First step Explanations Sharing points of view Feedback: opinions Second step Details Arrangements for new meetings
  • 11. Suppliers Constant communication = Ef鍖ciency and productivity The relations with suppliers affect directly to the 鍖nal product or service Company pro鍖ts Meetings Video calls Emails Phone calls Agreements Troubleshooting
  • 12. Always considering.... National clients & suppliers = International clients & suppliers We must adapt the message Language Content Format If necessary, we must consider the possibility of hiring a communications professional specialized in a speci鍖c country
  • 13. Superior Me Proper message Meetings Video Calls Phone Calls Emails Client Supplier Feedback Report to the superior
  • 14. In conclusion.... To ensure that instructions reach to a speci鍖c target group, we must... - Choose the right tool or channel - Develop a clear and meaningful message - Ask for feedback
  • 15. Communication must be bidirectional with all our stakeholders to ensure its effectiveness Inside the company Outside the company Superior Subordinates DescendingCommunication AscendingCommunication Company Clients and suppliers OutputCommunication InputCommunication
  • 16. Always taking into account that, as stated by Dr. Fernando Mart鱈n Mart鱈n: Without internal communication, it can never be a good external communication. Internal communication is the basic and previous support of external communication and external communication, is an extension of the internal communication