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Applications forbelgium

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Pascal De Keyser
Pascal De Keyser

This document provides information about finding funding for mobile app projects, particularly through crowd funding. It discusses how investors view mobile apps and alternative funding options like public initiatives, incubators, and crowd funding. Crowd funding involves collective cooperation and trust from people who network and pool money online to support others' projects. Tips are provided for successful crowd funding, including choosing the right platform, creating compelling rewards, leveraging social networks, breaking projects into milestones, and building trust with backers.

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Get your mobile project funded Ceremony event Applications for Belgium April 17th, Gent, Belgium By Pascal De Keyser Founder & CEO @ AppsFunder
Topics I will cover How investors look at mobile apps Where to find funding Public initiatives Private alternatives A closer look at crowd funding Crowd what? The state of the CF industry in 2012 Types of funding Crowd funding in Belgium Why crowd funding mobile apps? 10 tips for successful crowd funding
How investors look at mobile apps Investors are not eager to finance app- projects in early stage, as they know: the average app-revenue was 10K in 2012 +70% of all apps dont make any money the stores are exploding, so is competition So, new app projects need to look for alternative funding possibilities: public grants public & private incubators public & private seed capital FFF and crowd funding
Where to find funding in Belgium Public initiatives Project support Incubators Research grants Seed & VC Waarborglening Win-Win lenng 50K 100K Amount
Where to find funding in Belgium Private alternatives Project support Incubators Business Angels Crowd funding Seed & VC Friends, Family Amount Fools 50K 100K
Crowd funding: crowd what? -Crowd funding = the collective co-operation, attention and trust by people who network and pool their money together, usually via the internet, in order to support efforts initiated by other people or organizations (Wikipedia) -Project owners pitch and promote their project. Funds are collected against a target amount to be reached in due time. Project owners get the funds only if the target amount is reached in due time. -Investors analyze, challenge and support a project by pledging pre-orders, cash, in return of an agreed pay- back. Returns are given only of the target amount is reached in time.
Crowd funding: the industry in 2012 450+ platforms - Total funding in 2012: 2B Yearly CAGR 2009-2012: +/- 70% Total number of campaigns: 1,1 M Forecast 2013: + 3,7 B USA leading with 54%, or 1,1 B US- market expected to grow with Europe counting for 31%, or 600 M 80% Europe to grow with +50%
Crowd funding: 5 common types of funding Donations - Funds are pledged without compensation - Typical for social causes, charity Equity / Loans - Investors become shareholders - Most used for business start-ups - Regulated by local financial regulators Rewards - Funds against non-financial rewards - Most popular in music/arts/game dev. Lending - Pooling of funds for personal loan - Based on monthly payback-scheme Revenue share: - Funds against a share in revenues - Often used for music / mobile app dev
Crowd funding: situation in Belgium Regulatory framework (FSMA) Equity / Loans - Based on FSMA-publication of July 12 - Law on public offering of finincial instrum. - Shares, loans, debt notes, - Prospectus if amount > 100K - Platform is FSMA-regulated Rewards / Revenue share - - Law on collective investment comp. - Applies when funds are pooled - Registration + approval from FSMA needed - Law on amanaging refundable credits - FSMA regulated - Often VZW + escrow accounts
Why crowd funding mobile apps? Critical Succes Factors Mobile market fit Market has established fan / user base Product/market has engagement potential Small funding can makethe difference Attractive rewards possible Project quality control Transparent revenue tracking
10 tips for successful crowd funding Choose the right platform Create compelling rewards Go for a local platform if possible, as local - Pretty obvious. Be creative. .Offer funding is more probable to happen something unusual, personal. Check out niche portals, their members - Leverage your social are hooked on your type of projects networks Draft a plan - Peer-recommendation through Crowd funding is also hard work, it needs social media is your strongest a launching-plan like any other marketing tool. project: targets, resources, - Break-up bigger projects Make a team - Use different smaller milestones to Split tasks before, during and after a achieve. It builds trust, and you get campaign some funds in earlier Tell a story - Plan how to spend the money Create attraction and engagement though Be clear on the purpose of your quest an authentic story, something out of the for funds. Deliver evidence of the common planned usage. Build trust - Be courageous Publish updates, actions, proof points - People believed in you and/or your project. They expect you to deliver. Dont disappoint them.
Pascal De Keyser E: pascal@appsfunder.com T: @pascaldeeyser M: +32 494 500 404

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Applications forbelgium

  • 1. Get your mobile project funded Ceremony event Applications for Belgium April 17th, Gent, Belgium By Pascal De Keyser Founder & CEO @ AppsFunder
  • 2. Topics I will cover How investors look at mobile apps Where to find funding Public initiatives Private alternatives A closer look at crowd funding Crowd what? The state of the CF industry in 2012 Types of funding Crowd funding in Belgium Why crowd funding mobile apps? 10 tips for successful crowd funding
  • 3. How investors look at mobile apps Investors are not eager to finance app- projects in early stage, as they know: the average app-revenue was 10K in 2012 +70% of all apps dont make any money the stores are exploding, so is competition So, new app projects need to look for alternative funding possibilities: public grants public & private incubators public & private seed capital FFF and crowd funding
  • 4. Where to find funding in Belgium Public initiatives Project support Incubators Research grants Seed & VC Waarborglening Win-Win lenng 50K 100K Amount
  • 5. Where to find funding in Belgium Private alternatives Project support Incubators Business Angels Crowd funding Seed & VC Friends, Family Amount Fools 50K 100K
  • 6. Crowd funding: crowd what? -Crowd funding = the collective co-operation, attention and trust by people who network and pool their money together, usually via the internet, in order to support efforts initiated by other people or organizations (Wikipedia) -Project owners pitch and promote their project. Funds are collected against a target amount to be reached in due time. Project owners get the funds only if the target amount is reached in due time. -Investors analyze, challenge and support a project by pledging pre-orders, cash, in return of an agreed pay- back. Returns are given only of the target amount is reached in time.
  • 7. Crowd funding: the industry in 2012 450+ platforms - Total funding in 2012: 2B Yearly CAGR 2009-2012: +/- 70% Total number of campaigns: 1,1 M Forecast 2013: + 3,7 B USA leading with 54%, or 1,1 B US- market expected to grow with Europe counting for 31%, or 600 M 80% Europe to grow with +50%
  • 8. Crowd funding: 5 common types of funding Donations - Funds are pledged without compensation - Typical for social causes, charity Equity / Loans - Investors become shareholders - Most used for business start-ups - Regulated by local financial regulators Rewards - Funds against non-financial rewards - Most popular in music/arts/game dev. Lending - Pooling of funds for personal loan - Based on monthly payback-scheme Revenue share: - Funds against a share in revenues - Often used for music / mobile app dev
  • 9. Crowd funding: situation in Belgium Regulatory framework (FSMA) Equity / Loans - Based on FSMA-publication of July 12 - Law on public offering of finincial instrum. - Shares, loans, debt notes, - Prospectus if amount > 100K - Platform is FSMA-regulated Rewards / Revenue share - - Law on collective investment comp. - Applies when funds are pooled - Registration + approval from FSMA needed - Law on amanaging refundable credits - FSMA regulated - Often VZW + escrow accounts
  • 10. Why crowd funding mobile apps? Critical Succes Factors Mobile market fit Market has established fan / user base Product/market has engagement potential Small funding can makethe difference Attractive rewards possible Project quality control Transparent revenue tracking
  • 11. 10 tips for successful crowd funding Choose the right platform Create compelling rewards Go for a local platform if possible, as local - Pretty obvious. Be creative. .Offer funding is more probable to happen something unusual, personal. Check out niche portals, their members - Leverage your social are hooked on your type of projects networks Draft a plan - Peer-recommendation through Crowd funding is also hard work, it needs social media is your strongest a launching-plan like any other marketing tool. project: targets, resources, - Break-up bigger projects Make a team - Use different smaller milestones to Split tasks before, during and after a achieve. It builds trust, and you get campaign some funds in earlier Tell a story - Plan how to spend the money Create attraction and engagement though Be clear on the purpose of your quest an authentic story, something out of the for funds. Deliver evidence of the common planned usage. Build trust - Be courageous Publish updates, actions, proof points - People believed in you and/or your project. They expect you to deliver. Dont disappoint them.
  • 12. Pascal De Keyser E: pascal@appsfunder.com T: @pascaldeeyser M: +32 494 500 404