AppLift and Branch Webinar
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This is the presentation from our webinar with Branch Metrics on Top Strategies for Mobile Marketing in a Changing Mobile Landscape, featuring speakers Stas Zhukovskiy from Branch and Isaiah Jones from AppLift. Over the course of the webinar, we covered a number of topics: - The mobile app landscape in 2017. - Top hacks to include in your marketing strategy, including Social, ASO, In-App Content, Email, Content, Web and Push Notifications. - Differences between paid and organic UA strategies. - User acquisition strategies to keep in mind for every step of the app marketing lifecycle -- right from launching your app, to growing your user base and finally to retaining users. Browse through the slides for a recap of the webinar discussion!
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AppLift and Branch Webinar
- 1. Top Strategies for Mobile Marketing in a Changing Mobile Landscape present &
- 2. POLL
- 5. Branch is the linking infrastructure for the worlds best apps.
- 6. The Mobile App Landscape
- 7. The Mobile App Landscape in 2017
- 8. Top Hacks to include in your marketing strategy
- 11. Isaiah Jones Strategic Business Development Lead, AppLift
- 12. We Touch Our Phones 2,617 Times A Day, But How Many Apps Survive The Test? 1212
- 13. Top Mobile Marketing Trends in 2017 13 Focus on Retargeting Rewarded Ads as a growth channel Mobile Video Ads Location based marketing (geo-targeting and geo-fencing) AI and Predictive Analysis
- 14. Paid vs Organic UA Strategies 14 PAID Improved Targeting Capabilities Audience Segmentation Tracking & Analytics Measuring LTV of Users Increased ROI ORGANIC App Store Optimization E-mail Social Media App Indexing Influencer Marketing
- 15. Three Stages of App Marketing Lifecycle 15 LAUNCH your app and scale your user base GROW your app with quality users RETAIN your users and maximize your ROI
- 16. Launch 16 Most critical stage in your app advertising lifecycle. Identify KPIs to measure campaign performance. Usually a low engagement stage, where you launch your app and learn about user behavior and incorporate feedback.
- 17. Grow 17 Apply learnings from the Launch Phase to take UA strategy to the next level. Focus on acquiring high-quality, high LTV users is the key to app profitability. Leverage data to sustainably grow your user base and take your app to stellar heights.
- 18. Retain 18 Look beyond install for long-term app success Focus on engaging and retaining existing users and bring back dormant users. Understanding of audience behavior, tailored messaging, smart strategies to bring back inactive users.
- 19. Retain 19 Dynamic Retargeting and Audience Segmentation Including call-to-actions Smooth integration between app advertiser and advertisers data provider Tailored strategies and messaging
- 20. One Solution. All Channels. Pure Performance. 20 At AppLift, our mission is to fuel mobile advertisers growth by connecting their products to the right audience globally through technology, data, and services.
- 21. QUESTIONS?
- 22. Thank You!