Assessing the reach, exposure and engagement to multi-screen consumers
Making advertising an engaging experience by targeting the right audience with the right message on the right device
1 of 23
Download to read offline
More Related Content
Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer
How we as a mobile focused company interpret the role and importance of mobile in a multi-screen environment
This is what users/consumer confront us with todday:
Not sequential consumption but simultaneous or multi-screen
This makes it challenging. And even more so, the user does not care which device or screen they are on
They dont want to have to care..
If we look at that again, this presents a complexity creating opportunities but also threats
Balanced opinion on multiscreen campaigns in 2013. remind you that was only 2 years ago
Now for 2014, thats next year by the way, marketers acknowledge this will become bloody important!!
Multi-screen research study august 2012 by ipsos and google
Number of brand searches increased by 33% in last 3 years
ROI on TV ads increases due to multi-screening viewing habits
TV functions as a burst-like campaign without incent
TV lifts up every major KPI CR, DAUs, MAUs and ARPU
TV reduces the barrier to purchase goods because it is a signal of widespread, public adoption.
Marketing on TV is remembered by 89%
82% of viewers engage with the TV ad
TV causes 77% to have an emotional reaction essentially meaning they are not indifferent
TV drives 71% of all paid media effects
66% think, products on TV are trustworthy
TV campaign boosts end-to-end CR, making offers more attractive for publishers
TV commercials increase exposure among your target audience, hence resulting in your mobile ads converting better
In effect, your offer provides higher eCPMs for publishers, making your app more attractive
TV validates the product by legitimizing the brand
TV Halo effect increases conversion & clickthrough rates
TV supports, fosters and event creates a powerful and trustworthy brand
TV helps advertisers climb the download charts, triggering a significant number of organic downloads