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Applying Lean 
A FEW CASE STUDIES 
Arvi Krishnaswamy 
@twitortat 
arvi@alumni.iastate.edu 
www.arg0s.in
Presented At 
Saturday, Sep 13th, 2014
Hello 
Hands-on Entrepreneur and Tech Executive. 
Now: Building fun, engaging apps at Levitum. 
Past: Multiple startups. One Valley IPO. One exit. 
Polyglot. Android + iOS + Python. 
Program Chair, Droidcon India (2011-13), Pycon India (2014). 
Built apps with > 2 million downloads, 4+ ratings.
I’ve attended a Lean workshop. 
I’m finally going lean! 
I’ve got a lean 
canvas going! 
And here’s my landing page to track signup 
experiments. 
8 signups! Awesome! So, what are you going to 
do next? 
Umm, I dont know!
Why is applying lean hard?
Lesson - Serve like Federer 
• Scientific Breakdown 
• Balance 
• Grip 
• Toss 
• Backswing 
• Trophy Position 
• Pronation 
• Follow through
In theory, theory and 
practice are the same. 
In practice, they are not. 
! 
! 
- Albert Einstein
What is a prototype?
A prototype is an experiment that 
answers a question.
At times, asking the right 
questions can be hard.
Applying Lean - Startup Saturday
Applying Lean - Startup Saturday
Applying Lean - Startup Saturday
Bonus: What is wrong with the questions above?
Framing your Experiment 
1. Look closely at your 
assumptions. 
2. Seek inputs to 
identify blind spots. 
3. Assess what your 
highest risk 
assumption is. 
4. Craft an experiment 
to test out your high 
risk assumption first.
Team Formation
Case Study - Instagram
Case Study - Ola
Case Study - Flipboard
Team Formation
Case Study - Charades Online
Case Study - Garbage Disposal
Case Study - Traffic Management
Q&A 
! 
@twitortat

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Applying Lean - Startup Saturday