1) Three parts - how to cultivate gratitude daily, how to grow referrals through thank you notes ("TOMATO's"), and how to be an appreciator through recognizing others. 2) Tips for expressing gratitude including saying thank you sincerely, making eye contact and using names when thanking others, and sending handwritten thank you cards. 3) The business benefits of cultivating gratitude such as increasing referrals, lowering marketing costs, and building stronger relationships with customers and prospects.