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Approaching public galleries
Pippa Little, Curator
it would be terrific if,  a gallery owner saw
one of your paintings and offered you a
showing. In this fantasy, critics and collectors
discover you. Thats it Youre written about
in Time magazine by Robert Hughes. You
are invited to show at the Whitney Biennial.
Molly Barnes
Approaching public galleries
 Select
 Write a three year plan
 Skills to develop
 Research (what do they offer)
 Network
 Remember galleries programme in
advance
Proposal writing
 Mission statement
 Identify funding sources
 Get proposal guidelines
 Budget
 CV
 Visual materials
 Timeline
 Covering letter
Select
Limerick has the following publicly
funded galleries
 Limerick City Gallery of Art
 Hunt Museum
 Printmakers
 Belltable Arts Centre
 Bourne Vincent Gallery-UL
LCGA mission statement
to provide artists with the opportunity
to experiment, develop and above
all display their work;
Neva Elliott, 2005
Write a 3 year plan
Short and long term goals
Example
 Put together exhibition in local library
 Apply for County Council artists bursary
 Apply for Arts Council Travel Award
 Have solo exhibition by 2010
Break into goals,
strategy, deadlines
Goal exhibition in local library
Strategy
 Approach librarian
 Fundraise from local businesses
 Get press coverage
 Invite curator from arts centre to open the exhibition
Deadline
6 months
Skills to develop
 Proposal writing
 Teaching
 Computing, database
management, word,
Photoshop
 Project management
 Press releases
 Negotiation
Tips
 Think of Ireland as a whole
 Use open submissions strategically
 Spend time preparing application forms
and proposals
 Rejection and success is all part of the
process
 Use Visual Artists Ireland
What do galleries offer
Publicity
 mail out database
 postage
 private view
 invitations
 preparing the press release
 advertising
 inclusion on web site
What do galleries offer
Exhibiting
 transport
 Installation (technicians)
 space
 production costs
 catalogue
 Insurance
 invigilation
Network
Do not drop in on spec
 Phone and find out about exhibition policy
and open submissions
 Sign up to the mailing list
 Attend openings
 Get to know staff and add them to your
mailing list
 Good quality post cards for minor
correspondence
Alternative Networking
 Can you meet for another reason (research,
transport advice, voluntary)
 Can you invite the curator to open an exhibition
of your work
 Do any of your colleagues know the curator
 Look out for staff changes
 What about the education or lecture
programme?
Proposal writing
The screening process
Why write a proposal
 To plan your project
 To manage your project
 To fundraise for your project
Goals and objectives
 Define broad project goals, then identify
objectives
Goal
To publish a one off art book
Objective
Select five artists to contribute
Mission statement
Example
 Cabinet's hybrid sensibility merges the popular appeal of
an arts periodical, the visually engaging style of a design
magazine, and the in-depth exploration of a scholarly
journal. a valuable sourcebookfor a wide range of
readers, from artists and designers to scientists and
historians.
 inIVA creates exhibitions, publications, multimedia,
education and research projects, designed to bring the
work of artists from culturally-diverse backgrounds to the
attention of the widest possible public.
Identify funding sources
 Arts Council- Bursaries Award, Projects New Work, Projects Once Off,
Commissions, Travel and Training Awards, Small Festivals
 Local Council
 CREATE (Artist in the Community)
 Culture Ireland
 Heritage Council
 Galleries
 CAFE Publications / Clann Credo
Irish Fundraising Handbook, 5th edition, 2003-2004
Get Proposal Guidelines
 Read thoroughly
 Constantly refer to guidelines
Check the following
 Deadlines
 Eligibility
 Accompanying material
 Funding goals and priorities
 Evaluation process and criteria
Exhibition name
Contents
Exhibition name detailed proposal p.1
Current CVs
Curator p.4
Gallery p.5
Artists
Artist 1 p.7
Artist 2 p.8
Artist 3 p.9
Artist 4 p.10
Artist 5 p.11
Artist 6 p.12
Artist 7 p.13
Supporting documentation
Images
Artist 1 p.14
Artist 2 p.15
Artist 3 p.15
Artist 4 p.16
Artist 5 p.17
Artist 6 p.18
Artist 7 p.19
References to similar initiatives and projects p.20
Additional financial and administrative details p.21
Press and publicity p.21
The catalogue p.21
Outline of plans for evaluating the proposal p.21
Audience figures p.21
Evidence of collaborative process p.21
Timescale/schedule p.22
Venue agreement and administration support p.23
Brochure: Previous exhibition
Catalogue: previous catalogue
Contents
Budget
What do you need?
 Matching funding
 Quotes
 In kind support
 Timetable of payment schedules
CV
 Up to date
 Include things that are relevant
 Remove things if they are not
 Skills based (if you are running a project)
 Exhibition based (if you are applying for a
bursary)
Visual materials
 Use a photographer
 Dont send slides unless specified
 Do send CD with contact sheet
 Name your images on CD
 Give title, medium and date
 Make sure they are in a compatible
format
 Label ALL accompanying material
Schedule for Newsletter!
September October November December January February March April May June July
Dialogue with artists and writers
Editing
Print issue
Assessment of issue
Launch
Distribution
August SeptemberOctober November
Dialogue with artists and writers Powwow ended
Editing
Print issue
Assessment of issue
Launch
Distribution
Timetable
Press coverage
Covering letter
 Address to a real person (find out on internet
or phone)
 Explain why your work might be suitable for
the venue/programme
 Keep to one page
Submission checklist
 Requested number of copies
 Copy to file
 Be sure to include required documentation
Summary
Approaching public
galleries
 Select
 Write 3 year plan
 Research
 Network
Proposal writing
 Mission statement
 Funding sources
 Budget
 CV
 Visual materials
 Covering letter
Bibliography
 Barnes, M., How to get Hung: A Practical Guide for Emerging
Artists, Journey Editions, 1994.
 Denvir, B., & Gray, H., Making Art Pay, Phaidon, 1989.
 http://www.a-n.co.uk/cgi-bin/db2www.exe/home.d2w/input?
textonly=0
 http://www.cpb.org/grants/grantwriting.html
 http://www.artscouncil.ie/
 http://www.create-ireland.ie/
 www.cultureireland.gov.ie.
 http://www.cabinetmagazine.org/information/
 http://www.iniva.org/general/index

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  • 2. it would be terrific if, a gallery owner saw one of your paintings and offered you a showing. In this fantasy, critics and collectors discover you. Thats it Youre written about in Time magazine by Robert Hughes. You are invited to show at the Whitney Biennial. Molly Barnes
  • 3. Approaching public galleries Select Write a three year plan Skills to develop Research (what do they offer) Network Remember galleries programme in advance
  • 4. Proposal writing Mission statement Identify funding sources Get proposal guidelines Budget CV Visual materials Timeline Covering letter
  • 5. Select Limerick has the following publicly funded galleries Limerick City Gallery of Art Hunt Museum Printmakers Belltable Arts Centre Bourne Vincent Gallery-UL
  • 6. LCGA mission statement to provide artists with the opportunity to experiment, develop and above all display their work; Neva Elliott, 2005
  • 7. Write a 3 year plan Short and long term goals Example Put together exhibition in local library Apply for County Council artists bursary Apply for Arts Council Travel Award Have solo exhibition by 2010
  • 8. Break into goals, strategy, deadlines Goal exhibition in local library Strategy Approach librarian Fundraise from local businesses Get press coverage Invite curator from arts centre to open the exhibition Deadline 6 months
  • 9. Skills to develop Proposal writing Teaching Computing, database management, word, Photoshop Project management Press releases Negotiation
  • 10. Tips Think of Ireland as a whole Use open submissions strategically Spend time preparing application forms and proposals Rejection and success is all part of the process Use Visual Artists Ireland
  • 11. What do galleries offer Publicity mail out database postage private view invitations preparing the press release advertising inclusion on web site
  • 12. What do galleries offer Exhibiting transport Installation (technicians) space production costs catalogue Insurance invigilation
  • 13. Network Do not drop in on spec Phone and find out about exhibition policy and open submissions Sign up to the mailing list Attend openings Get to know staff and add them to your mailing list Good quality post cards for minor correspondence
  • 14. Alternative Networking Can you meet for another reason (research, transport advice, voluntary) Can you invite the curator to open an exhibition of your work Do any of your colleagues know the curator Look out for staff changes What about the education or lecture programme?
  • 16. Why write a proposal To plan your project To manage your project To fundraise for your project
  • 17. Goals and objectives Define broad project goals, then identify objectives Goal To publish a one off art book Objective Select five artists to contribute
  • 18. Mission statement Example Cabinet's hybrid sensibility merges the popular appeal of an arts periodical, the visually engaging style of a design magazine, and the in-depth exploration of a scholarly journal. a valuable sourcebookfor a wide range of readers, from artists and designers to scientists and historians. inIVA creates exhibitions, publications, multimedia, education and research projects, designed to bring the work of artists from culturally-diverse backgrounds to the attention of the widest possible public.
  • 19. Identify funding sources Arts Council- Bursaries Award, Projects New Work, Projects Once Off, Commissions, Travel and Training Awards, Small Festivals Local Council CREATE (Artist in the Community) Culture Ireland Heritage Council Galleries CAFE Publications / Clann Credo Irish Fundraising Handbook, 5th edition, 2003-2004
  • 20. Get Proposal Guidelines Read thoroughly Constantly refer to guidelines Check the following Deadlines Eligibility Accompanying material Funding goals and priorities Evaluation process and criteria
  • 21. Exhibition name Contents Exhibition name detailed proposal p.1 Current CVs Curator p.4 Gallery p.5 Artists Artist 1 p.7 Artist 2 p.8 Artist 3 p.9 Artist 4 p.10 Artist 5 p.11 Artist 6 p.12 Artist 7 p.13 Supporting documentation Images Artist 1 p.14 Artist 2 p.15 Artist 3 p.15 Artist 4 p.16 Artist 5 p.17 Artist 6 p.18 Artist 7 p.19 References to similar initiatives and projects p.20 Additional financial and administrative details p.21 Press and publicity p.21 The catalogue p.21 Outline of plans for evaluating the proposal p.21 Audience figures p.21 Evidence of collaborative process p.21 Timescale/schedule p.22 Venue agreement and administration support p.23 Brochure: Previous exhibition Catalogue: previous catalogue Contents
  • 22. Budget What do you need? Matching funding Quotes In kind support Timetable of payment schedules
  • 23. CV Up to date Include things that are relevant Remove things if they are not Skills based (if you are running a project) Exhibition based (if you are applying for a bursary)
  • 24. Visual materials Use a photographer Dont send slides unless specified Do send CD with contact sheet Name your images on CD Give title, medium and date Make sure they are in a compatible format Label ALL accompanying material
  • 25. Schedule for Newsletter! September October November December January February March April May June July Dialogue with artists and writers Editing Print issue Assessment of issue Launch Distribution August SeptemberOctober November Dialogue with artists and writers Powwow ended Editing Print issue Assessment of issue Launch Distribution Timetable
  • 27. Covering letter Address to a real person (find out on internet or phone) Explain why your work might be suitable for the venue/programme Keep to one page
  • 28. Submission checklist Requested number of copies Copy to file Be sure to include required documentation
  • 29. Summary Approaching public galleries Select Write 3 year plan Research Network Proposal writing Mission statement Funding sources Budget CV Visual materials Covering letter
  • 30. Bibliography Barnes, M., How to get Hung: A Practical Guide for Emerging Artists, Journey Editions, 1994. Denvir, B., & Gray, H., Making Art Pay, Phaidon, 1989. http://www.a-n.co.uk/cgi-bin/db2www.exe/home.d2w/input? textonly=0 http://www.cpb.org/grants/grantwriting.html http://www.artscouncil.ie/ http://www.create-ireland.ie/ www.cultureireland.gov.ie. http://www.cabinetmagazine.org/information/ http://www.iniva.org/general/index