Apps for Transport Behaviour Change
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Applications and gamification for transport behaviour change. Includes examples and focus on active participation in planning and provision of city transport services.
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Apps for Transport Behaviour Change
- 1. Apps for Behaviour Change Andrew 油Nash 油 GreenCityStreets.com 油 油 TIDE 油and 油SUCCEED 油Conference 油 Leipzig 油 May 油28, 油2015 油 油
- 2. Outline 油 ≒ Gami鍖ca(on 油 油a 油technique 油 ≒ Behaviour 油change 油 ≒ Passive 油behaviour 油change: 油use 油 ≒ Ac(ve 油behaviour 油change: 油supply 油 ≒ Par(cipa(on: 油supplying 油sustainable 油transport 油
- 3. Gami鍖caKon 油 ≒ Gami鍖ca(on 油applies 油the 油fun 油and 油addic)ng 油elements 油 in 油games 油to 油real-足world 油ac(vi(es. 油 油 ≒ It 油focuses 油on 油the 油human 油in 油the 油system, 油as 油opposed 油to 油 pure 油e鍖ciency 油of 油the 油system. 油 ≒ When 油it 油comes 油to 油playing 油games, 油kids 油have 油amazing 油 work 油ethics. 油(Yu-足Kai 油Chou) 油 ≒ "gami鍖ca(on 油is 油exci(ng 油because 油it 油promises 油to 油make 油 the 油hard 油stu鍖 油in 油life 油fun 油(Google). 油
- 4. Game 油QualiKes: 油to 油improve 油society 油 1. Urgent 油op(mism 油(challenging 油but 油possible 油tasks); 油 油 2. Social 油fabric 油(people 油tend 油to 油like 油people 油beVer 油aWer 油 playing 油games 油with 油them); 油 油 3. Working 油on 油challenging 油tasks 油(people 油are 油happier 油 when 油working 油hard); 油 油 4. Games 油provide 油epic 油meaning 油(akin 油to 油purpose 油in 油the 油 real 油world). 油 Source: 油Jane 油McGonigal 油
- 5. Core 油Drives: 油Yu-足Kai 油Chou 油-足 油Octalysis 油 1. Meaning 油(Wikipedia) 油 2. Challenges 油(points, 油badges, 油leaderboards); 油 3. Crea(vity 油and 油feedback 油(Lego); 油 4. Ownership 油(virtual 油goods, 油stamp 油collec(ng) 油 5. Social 油connec(on 油(compe((on, 油coopera(on, 油etc.); 油 6. Unpredictability 油& 油Curiosity 油 7. Scarcity 油 8. Loss 油avoidance 油
- 6. Gami鍖caKon 油 ≒ Not 油just 油for 油games: 油Game 油designers 油were 油鍖rst 油 to 油iden(fy 油and 油use 油the 油techniques; 油 ≒ Gami鍖ca(on 油is 油extremely 油powerful; 油 ≒ But, 油gami鍖ca(on 油is 油also 油very 油complex: 油its 油 much 油more 油than 油just 油adding 油points, 油badges 油 and 油leaderboards 油to 油websites; 油 ≒ Get 油professional 油advice! 油
- 7. Behaviour 油Change 油 Four 油stages 油of 油behaviour 油change: 油 1. Pre-足contempla(ve 油stage 油 2. Contempla(ve 油stage 油 油 3. Prepara(on/ac(on 油stage 油 4. Maintenance 油stage 油 油 Source: 油MAX-足SEM 油from 油EPOMM 油website 油
- 8. Stages 油of 油behaviour 油change: 油Example 油 1. Pre-足contempla(ve: 油People 油with 油no 油inten(on 油to 油 reduce 油their 油car 油use. 油 2. Contempla(ve: 油People 油thinking 油about 油reducing 油 their 油car 油use. 油 3. Prepara(on/ac(on: 油People 油who 油have 油a 油strategy 油 and/or 油have 油tried 油a 油strategy 油for 油reducing 油their 油car 油 use 油(e.g. 油cycling 油to 油work). 油 4. Maintenance: 油People 油who 油have 油adopted 油the 油new 油 behaviour 油and 油formed 油a 油new 油habit. 油 油 Source: 油MAX-足SEM 油from 油EPOMM 油website 油
- 9. Passive 油behaviour 油change: 油 Use 油sustainable 油transport. 油 油 油 AcKve 油behaviour 油change: 油 Provide 油sustainable 油transport. 油 油
- 10. Passive: 油use 油sustainable 油transport 油 ≒ Mobility 油management! 油 ≒ Apps 油and 油gami鍖ca(on 油can 油help 油by: 油 Providing 油informa(on 油(how) 油 Encouraging 油behaviour 油change 油(why) 油 Maintaining 油new 油behaviour 油(support) 油 ≒ Develop 油and 油apply 油apps, 油social 油networks 油and 油 gami鍖ca(on 油to 油mobility 油management. 油
- 11. AcKve: 油provide 油sustainable 油transport 油 ≒ Informa(on 油technology 油has 油vastly 油increased 油 the 油ability 油of 油people 油to 油par(cipate; 油 ≒ This 油increased 油ability 油to 油par(cipate 油is 油 revolu,onising 油society. 油 ≒ Here 油are 油some 油cu0ng 油edge 油solu,ons 油 油
- 12. How 油do 油people 油provide 油sustainable 油transport? 油 A. Provide 油informaKon 油& 油ideas 油 B. Analyze 油data 油 C. Decide 油(people 油collaborate) 油 D. Act 油 InformaKon 油 Analyze 油 Decide 油 Act 油 Support 油
- 13. A. 油 油Input: 油simple 油and 油ubiquitous 油 ≒ Social 油media 油 ≒ ReporKng 油applicaKons 油 ≒ Sensor 油data 油
- 14. Chicago 油Transit 油Authority 油 油TwiZer 油Feed 油
- 15. Zurich 油Public 油Transport 油Authority 油 油Facebook 油Page 油
- 16. SeeClickFix 油page 油for 油San 油Francisco 油 油 油 油 油 油 油 油 油hVp://seeclick鍖x.com 油 油
- 18. 油Tra鍖c 油Check 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油hVp://www.tra鍖ccheck.at/ 油 油 User 油friendly 油features 油needed 油for 油mobile 油phone 油reporKng: 油 ≒ automaKc 油geo 油locaKon, 油 ≒ logical 油informaKon 油鍖ow, 油 油 ≒ check 油boxes 油for 油data 油entry. 油 油
- 19. Meine 油Radspur, 油Vienna 油 油 油 油 油hVp://www.meineradspur.at/ 油 油
- 20. Street 油Bump, 油Boston 油 油 油 油 油 油 油 油 油 油 油 油hVp://streetbump.org/ 油
- 23. ≒ City 油data 油 油open 油data 油or 油scraped. 油 ≒ CiKzen 油data 油 油cheap 油sensors. 油 B. 油 油Data: 油you 油cant 油hide 油
- 24. CiKzen 油developed 油applicaKons 油and 油visualizaKons 油from 油open 油data. 油 Stumble 油Safely, 油Washington 油D.C. 油
- 25. WayCount 油vehicle 油counter 油and 油sobware 油 油 油 油www.waycount.com 油 油
- 26. Smart 油CiKzen 油sensor 油and 油sobware 油 油hVp://www.smartci(zen.me/ 油 油
- 28. ≒ EducaKon 油 油transport 油is 油complex 油 ≒ BeZer 油processes 油 油mee(ng 油management 油 ≒ Increased 油engagement 油 油more 油is 油beVer 油 C. 油 油Decide: 油collaborate 油e鍖ciently 油
- 29. BusMeister 油 油public 油transport 油learning 油 油 油 油hVp://greencitystreets.com 油
- 30. Improve 油Public 油Transport 油wiki 油 油crowd-足sourced 油informaKon 油 about 油public 油transport. 油 油 油 油 油 油 油hVp://greencitystreets.com 油
- 31. VisualizaKon 油... 油Par(cipatory 油Chinatown 油Boston 油 油 油 Using 油virtual 油reality 油to 油help 油understand 油city 油planning. 油 hVp://www.par(cipatorychinatown.org/ 油 油
- 32. VisualisaKon 油of 油street 油cross 油secKons... 油streetmix 油 油 hVp://streetmix.net 油
- 33. San 油Francisco 油Mind 油Mixer 油website 油 油 油 油 油 油 油 油www.improveSF.com 油 油
- 34. Shareabouts 油 油geo 油collaboraKon 油 油 油 油 油 油 油 油 油openplans.org/work/shareabouts/ 油
- 35. GreenCityStreets.com 油 油Facebook-足based 油collaboraKon 油
- 36. Loomio 油 油public 油infrastructure 油for 油collaboraKve 油decision 油making 油 www.loomio.org 油-足 油please 油support 油their 油crowd 油funding 油e鍖ort! 油
- 37. Ring 油Ride 油 油Game 油to 油encourage 油par,cipa,on 油 www.ringstrasse150.com 油
- 38. Grr-足Grr-足Bike 油 油Game 油for 油educaKon 油+ 油engagement. 油 油 油 油 油 油 油 www.grr-足grr-足bike.com 油 油
- 39. D. 油 油Act: 油disrup,ve 油change 油 ≒ InformaKon 油 油TwiVer 油real 油(me 油transport 油 ≒ Civic 油organisaKon 油 油596 油Acres, 油Casserole 油 ≒ Sharing 油society 油 油P2P 油ridesharing 油 ≒ Crowd-足sourced 油civic 油works 油 油Kickstarter 油 ≒ DisrupKve 油businesses 油 油Uber, 油Bridj 油
- 40. InformaKon 油exchange 油and 油organisaKon 油 油596 油Acres 油
- 41. Using 油games 油to 油in鍖uence 油behaviour 油 油Chromaroma 油(London) 油
- 42. Crowdfunding 油for 油civic 油improvements 油 油Kickstarter 油
- 45. Designing 油passionate, 油people-足powered 油public 油 services 油 油 Casserole 油is 油an 油example 油of 油how 油understanding 油ci,zens 油as 油producers 油 as 油well 油as 油consumers 油leads 油to 油services 油that 油help 油communi(es 油turn 油 the 油issues 油theyre 油passionate 油about 油into 油ways 油to 油be 油more 油self-足 su鍖cient 油and 油less 油invested 油in 油expensive 油public 油services. 油 油
- 46. Summary 油 1. Gami鍖ca(on 油is 油a 油powerful 油tool 油for 油behaviour 油change. 油 2. Informa(on 油technology 油has 油fundamentally 油changed 油 the 油role 油of 油government. 油 3. IT 油applica(ons 油enable 油ac(ve 油par(cipa(on 油 油 government 油must 油embrace 油this 油development. 油 4. Recognise 油that 油if 油you 油dont 油do 油it 油 油someone 油else 油will. 油
- 47. Andrew 油Nash 油develops 油engaging 油public 油 par(cipa(on 油applica(ons 油and 油games 油designed 油 to 油improve 油city 油livability 油and 油transport. 油 油 ≒ GreenCityStreets.com 油 ≒ Ringstrasse150.com/wp/ 油 ≒ AndyNash.com 油