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Apps vs mobilewebsiteteal

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Christian Cortez
Christian Cortez

A survey of 500 small businesses with mobile apps and websites found that 73% reported higher returns on investment from apps compared to 27% for websites. Customers also preferred apps over websites, with 85% preferring apps for finding new businesses and 86% for repeat customers. However, 81% said both apps and websites are equally important. Push notification open rates were also significantly higher than email marketing open rates. The document recommends that businesses develop both a mobile app and website for maximum customer engagement and returns.

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AppsVS MobileWebsites _____________________________________________________ ________
Recent Survey • We recently surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy. _____________________________________________________ ________
Which returned a higher ROI? _____________________________________________________ ________ 73% said mobile app 27% said mobile website
Which do customers prefer? _____________________________________________________ ________ 85% said mobile app 15% said mobile website
Best for getting new customers? _____________________________________________________ ________ 75% said mobile app 25% said mobile website
Best for repeat customers? _____________________________________________________ ________ 86% said mobile app 14% said mobile website
Top reasons for a mobile app? _____________________________________________________ ________ Customer Loyalty 41% Customer Service 19% Increased Revenue 15% Improved Communication 10% To Stand Out 8% Other 7% Sales
Most important? • 81 % said both are equally important _____________________________________________________ ________ 10% said mobile app 9% said mobile website
Push notification open rates versus email marketing? _____________________________________________________ ________ 97% Push Notifications 14% Email Marketing
Losing Customers • Without having both a mobile website and mobile app, you are losing at least 25% of your customer’s share of mind! _____________________________________________________ ________
Mobile Only Users • There are approximately 6.8 billion mobile users in the world. **Source here • By 2016 67% of the world will have at least one mobile phone. ** Source here. • 85% of people prefer mobile apps. ** Source here. _____________________________________________________ ________
Mobile Websites • Developed with standard web development tools and technologies. • Built once and works on ALL devices and browsers. • Typically less expensive than app development. • Can be found via standard online search. _____________________________________________________ ________
Mobile Apps • Increase customer loyalty and retention • Robust user experience • Native to smartphones; using features such as, GPS, camera, microphone, etc. • Downloaded/Installed from the marketplace and stored locally on a user’s device • Can be used without being connected to WiFi • Engage with your BEST customer at any time, Push Notifications. _____________________________________________________ ________
Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Source: Flurry Analytics _____________________________________________________ ________
Preference? • 85% of users prefer mobile apps over mobile website according to a survey by Compuware APM. _____________________________________________________ ________
Apps VS Mobile Web _____________________________________________________ ________
I want both… • We offer BOTH and they are BOTH important! _____________________________________________________ ________
Why Our Company? • Mobilize your business simply and easily! • Bring in new business and increase repeat customers • We’re mobile experts and AFFORDABLE _____________________________________________________ ________
App Company • Call Us: • Email: • Visit us at: appcompany.com • Pricing: • $1000 setup fee, $100 monthly fee _____________________________________________________ ________

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Apps vs mobilewebsiteteal

  • 2. Recent Survey • We recently surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy. _____________________________________________________ ________
  • 3. Which returned a higher ROI? _____________________________________________________ ________ 73% said mobile app 27% said mobile website
  • 4. Which do customers prefer? _____________________________________________________ ________ 85% said mobile app 15% said mobile website
  • 5. Best for getting new customers? _____________________________________________________ ________ 75% said mobile app 25% said mobile website
  • 6. Best for repeat customers? _____________________________________________________ ________ 86% said mobile app 14% said mobile website
  • 7. Top reasons for a mobile app? _____________________________________________________ ________ Customer Loyalty 41% Customer Service 19% Increased Revenue 15% Improved Communication 10% To Stand Out 8% Other 7% Sales
  • 8. Most important? • 81 % said both are equally important _____________________________________________________ ________ 10% said mobile app 9% said mobile website
  • 9. Push notification open rates versus email marketing? _____________________________________________________ ________ 97% Push Notifications 14% Email Marketing
  • 10. Losing Customers • Without having both a mobile website and mobile app, you are losing at least 25% of your customer’s share of mind! _____________________________________________________ ________
  • 11. Mobile Only Users • There are approximately 6.8 billion mobile users in the world. **Source here • By 2016 67% of the world will have at least one mobile phone. ** Source here. • 85% of people prefer mobile apps. ** Source here. _____________________________________________________ ________
  • 12. Mobile Websites • Developed with standard web development tools and technologies. • Built once and works on ALL devices and browsers. • Typically less expensive than app development. • Can be found via standard online search. _____________________________________________________ ________
  • 13. Mobile Apps • Increase customer loyalty and retention • Robust user experience • Native to smartphones; using features such as, GPS, camera, microphone, etc. • Downloaded/Installed from the marketplace and stored locally on a user’s device • Can be used without being connected to WiFi • Engage with your BEST customer at any time, Push Notifications. _____________________________________________________ ________
  • 14. Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Source: Flurry Analytics _____________________________________________________ ________
  • 15. Preference? • 85% of users prefer mobile apps over mobile website according to a survey by Compuware APM. _____________________________________________________ ________
  • 16. Apps VS Mobile Web _____________________________________________________ ________
  • 17. I want both… • We offer BOTH and they are BOTH important! _____________________________________________________ ________
  • 18. Why Our Company? • Mobilize your business simply and easily! • Bring in new business and increase repeat customers • We’re mobile experts and AFFORDABLE _____________________________________________________ ________
  • 19. App Company • Call Us: • Email: • Visit us at: appcompany.com • Pricing: • $1000 setup fee, $100 monthly fee _____________________________________________________ ________