Apps & Ads
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The document discusses trends in online advertising, social media, and mobile devices. It notes that social networks are aggregating users online, users are more involved in generating content, software and services are moving to the cloud, the internet is becoming more mobile, devices are fragmenting, and apps are connecting these trends. It also looks at shifts in how time is spent on social media versus mobile, and how advertising is moving from the desktop to be embedded within apps on fragmented mobile devices.
Apps & Ads
- 1. 息 Copyright 2007-2010 by iSteps Mehrdad Piroozram Serial Entrepreneur twi5er.com/piroozram mehrdad@iSteps.de The Future Relevance of In-App Advertising Donnerstag, 25. November 2010
- 2. 息 Copyright 2007-2010 by iSteps Megatrends # Social networks aggregate the internet # Total user involvement - UGC # Software to service Cloud # Internet is getting mobile # Devices fragment # Apps serve & connect these trends Donnerstag, 25. November 2010
- 3. 息 Copyright 2007-2010 by iSteps Social Airtime Donnerstag, 25. November 2010
- 4. 息 Copyright 2007-2010 by iSteps Page Views US 09/10 Facebook.com & Google.com in the US / excludes mobile traffic Quelle: www.hitwise.com Donnerstag, 25. November 2010
- 5. 息 Copyright 2007-2010 by iSteps Mobile Airtime Quelle: Morgan Stanley Donnerstag, 25. November 2010
- 6. 息 Copyright 2007-2010 by iSteps Mobile Page Views Japan Quelle: Company reports, Morgan Stanley Research Donnerstag, 25. November 2010
- 7. 息 Copyright 2007-2010 by iSteps Airtime Fragmentation Donnerstag, 25. November 2010
- 8. 息 Copyright 2007-2010 by iSteps Advertising Shift Aggregation Mobile Fragmentation Donnerstag, 25. November 2010
- 9. 息 Copyright 2007-2010 by iSteps App Ad Players Donnerstag, 25. November 2010
- 10. 息 Copyright 2007-2010 by iSteps Apps as Ads Donnerstag, 25. November 2010
- 11. 息 Copyright 2007-2010 by iSteps Ads in Apps Donnerstag, 25. November 2010
- 12. 息 Copyright 2007-2010 by iSteps Ads through Apps Donnerstag, 25. November 2010
- 13. 息 Copyright 2007-2010 by iSteps iAd Donnerstag, 25. November 2010
- 14. 息 Copyright 2007-2010 by iSteps Thanks! :) www.slideshare.net/mehrdadpiroozram twi5er.com/piroozram linkedin.com/in/mehrdadpiroozram mehrdad@iSteps.de Donnerstag, 25. November 2010
Editor's Notes
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- Agrigation von inet \nD. Staten zw User & Ved\nneue Regeln im inet\nbinnen maerkt + barrieren\n\ngeregelter, provisioning, ...\napps geregelte übergänge\n\n
- Vergleich Unterschiede FB, Google\nPageviews to Airtime\n
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- das inet wird mobiler\nmehr airtime inet\nalles wird schneller 120m ios 13Q\nvs Netscape 27M \nApps liefern den Mehrwehrt\nalles wird schneller iPad 28 Tage\n\n
- How Quickly Mobile Can Overtake Desktop – Mixi Mobile Page Views = 84% vs. 17%\nCQ2:06 – CQ 3:10\n
- immer mehr Geräte im Alltag\niPad in 28 Tagen eine Mio (Folie Umstellen)\nDie Airtime fragmentiert\nApps sind die schnellen enabler\n\n\n\n
- d. Entwicklungen brauchen n. Schnittstellen -> Apps sind die Browser von Web 2.0\nmassive Verbreitung zynga > 200mio\napple knackt die 10mld marke / 7mld\nüberleitung ads, ads folgen reichweite\n(Appstore als ,All over Apps‘)\n
- Eco Systeme, Apps, Networks\ngilt für alle stores\nwer im ad app markt eine Rolle spielt\nfocus 3 dimensionen\nAd Formen, CPM;\nAd Formate, Video, Bild, Text, ...\n
- Branded apps für cooperate mit eigener \nreichweiten property\nmehr als eine campagne\nBeispiel Vodafone\nÜberleitung auf App ad Formen\n
- Reach 4 Ads\nverschiedene Modelle\n\nFoursqaure Starbucks\nGowalla Disney\n
- Reichweite als Media\nAdotube und Video\nNascar und Auto Werbung\nzusätzlich targeted\n\n
- mix inkl. ein stück software\nnicht nur aus den mobile budgets\n\n
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