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Presented by Ryan Sheehy, APR
Director of Accreditation
Public Relations Society of America
Austin-Area Chapter
Tonights agenda
 Introductions
 The 5 Ws of APR
 Provide handout

 Spring schedule
 Partnering with a study buddy
 Your To Do List before Feb. 17
If time allows: A glimpse at The History of PR
APR Prep Session 1
Spring Schedule
February 3
An Intro to APR
The History of PR
February 17
 Communication Theory
The 4-Step PR

Research

March 3
Planning
Implementation
Evaluation
Readiness Review
Questionnaire
Spring Schedule
March 17- St. Pattys Day
Ethics
Law
March 31
Media Relations
Crisis Communication
Management

April 14
Panel Interview Prep

The week of April 21
Panel Interviews
Get a
study buddy
to take this
journey to
reach APR!
What should you do by Feb. 17?
 Apply to start the process officially
 Purchase Effective Public Relations
 Download study guide and read
 Public Relations: A Management Function
 Pages 16-17

 PR History
 Pages 113-115

 Communication Models
 Pages 26-34
APR Prep Session 1

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APR Prep Session 1

  • 1. Presented by Ryan Sheehy, APR Director of Accreditation Public Relations Society of America Austin-Area Chapter
  • 2. Tonights agenda Introductions The 5 Ws of APR Provide handout Spring schedule Partnering with a study buddy Your To Do List before Feb. 17 If time allows: A glimpse at The History of PR
  • 4. Spring Schedule February 3 An Intro to APR The History of PR February 17 Communication Theory The 4-Step PR Research March 3 Planning Implementation Evaluation Readiness Review Questionnaire
  • 5. Spring Schedule March 17- St. Pattys Day Ethics Law March 31 Media Relations Crisis Communication Management April 14 Panel Interview Prep The week of April 21 Panel Interviews
  • 6. Get a study buddy to take this journey to reach APR!
  • 7. What should you do by Feb. 17? Apply to start the process officially Purchase Effective Public Relations Download study guide and read Public Relations: A Management Function Pages 16-17 PR History Pages 113-115 Communication Models Pages 26-34