際際滷

際際滷Share a Scribd company logo

APRA: Everyone's a Media Company

Download as PPT, PDF
Phil Morle
Phil Morle

Everyone now has the ability to easily create and distribute media content to a vast global audience through digital technologies. Perfect copies can be made and shared instantly at almost no cost. As more devices become connected through ubiquitous networks, the traditional roles of creator, consumer, distributor and marketer in the media ecosystem are converging. New opportunities exist for alternative models of funding creation and compensating artists in this environment where everyone can potentially become their own media company.

1 of 16
Download to read offline
Everyone is a Media Company Phil Morle
5 Forces
Force [1] Media is almost free to distribute once created. Users know it .
Force [2] New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.
Force [3] Perfect copies can be made by anyone. Users know it.
Force [4] Everyone and everything will be connected and the cost will be invisible.
Force [5] The web is increasingly distributed across devices and URLs. Destination sites descending. User URNs ascending.
Users At once: Creator Consumer Distributor Marketer Service Provider
Todays Ecosystem Awesome: Fast transfers Increasingly immediate/real time Collaborative Bottom Up Effortless word-of-mouth (powerful) Easy to pay Easy to monitor Any device
Ecosystem Frustrating Hard to get attention (for anyone though... So could be a benefit) Hard to stop the flow
Todays Ecosystem So: Easy to account for activity Easy to make money Easy ways to get buyers to help with promotion and distribution No storage costs More content
Ideas & Provocations
Idea [1] Selling music through Google? Made $5.19 billion Q1 this year Largest search category = entertainment? Ad-sense for music?
Ideas [2] Rights: the unsolved problem Opportunity to take a pro-consumer position that supports a monopoly If everyone is a media company, they have the same problem as artists Dataportability
Ideas [3] APRA Labs Micro-format and API for buying music Recording a transaction CC Interface API to bring clarity
End Phil Morle Web: www.pollenizer.com Blog: philmorle.com [email_address] Twitter: philmorle Skype: pmorle

More Related Content

APRA: Everyone's a Media Company

  • 1. Everyone is a Media Company Phil Morle
  • 3. Force [1] Media is almost free to distribute once created. Users know it .
  • 4. Force [2] New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.
  • 5. Force [3] Perfect copies can be made by anyone. Users know it.
  • 6. Force [4] Everyone and everything will be connected and the cost will be invisible.
  • 7. Force [5] The web is increasingly distributed across devices and URLs. Destination sites descending. User URNs ascending.
  • 8. Users At once: Creator Consumer Distributor Marketer Service Provider
  • 9. Todays Ecosystem Awesome: Fast transfers Increasingly immediate/real time Collaborative Bottom Up Effortless word-of-mouth (powerful) Easy to pay Easy to monitor Any device
  • 10. Ecosystem Frustrating Hard to get attention (for anyone though... So could be a benefit) Hard to stop the flow
  • 11. Todays Ecosystem So: Easy to account for activity Easy to make money Easy ways to get buyers to help with promotion and distribution No storage costs More content
  • 13. Idea [1] Selling music through Google? Made $5.19 billion Q1 this year Largest search category = entertainment? Ad-sense for music?
  • 14. Ideas [2] Rights: the unsolved problem Opportunity to take a pro-consumer position that supports a monopoly If everyone is a media company, they have the same problem as artists Dataportability
  • 15. Ideas [3] APRA Labs Micro-format and API for buying music Recording a transaction CC Interface API to bring clarity
  • 16. End Phil Morle Web: www.pollenizer.com Blog: philmorle.com [email_address] Twitter: philmorle Skype: pmorle