AprendeHoy en Start-Up Chile_Ago2019
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The document proposes a B2B learning platform called Aprende Hoy that uses gamification and behavioral insights to improve employee productivity through online learning courses, analytics dashboards, and connection to professional communities, with the goal of becoming "The FitBit for employee learning" and addressing a growing $10 billion Latin American e-learning market. It outlines Aprende Hoy's features, technology, business model, metrics, founders, team, advisors, and 3-year launch plan starting with pilots in Peru and Chile.
AprendeHoy en Start-Up Chile_Ago2019
- 3. Ra炭l Diaz CEO Aeropuertos Andinos del Per炭
- 5. Source: IBM 30% Company loses up to of its original capabilities
- 6. Source: IBM every year 30% Company loses up to of its original capabilities
- 7. Source: IBM A company earns US$ 30 in productivity for every US$ 1 invested in online learning
- 8. OPPORTUNITY Source: Global Market Insights Report LATAM e-learning market up to 2025 US$ 10 Billion Annual growth rate for the next 5 years 14.6%
- 10. B2B platform that uses gamification and insights from behavioral economics to improve employee productivity through learning
- 11. EMPLOYEE Our platform Preloaded specialized courses Employees can create their own courses Reward system (serious gaming) Connection with professional communities outside the company
- 12. COMPANY Data-driven Our algorithm defines the conformation of high performance teams, balanced and with high probability of obtaining good results Identify employees with developed soft skills Dynamically identify the knowledge gap
- 13. The FitBit for employee learning
- 14. TECHNOLOGY BEHIND Education / HR Data Analytics Behavioral Economics (Eco + Psy)
- 15. WHY US? BOOTCAMP Proprietary methodology to train and reinforce skills throught gaming mechanism and behavioral data
- 16. A near-constant stream of subtle suggestions will encourage people to make better decisions Richard Thaler 2017 Nobel Prize in Economics NUDGE THEORY
- 17. VALUE PROPOSITION Blended experience Behavioral data Experience certification No offline interaction No Knowledge Management No employee contribution No dynamic format Low retention High engagement
- 18. REVENUE MODEL $ 19 MONTHLY PER EMPLOYEE B2BFEATURES Selection&Recruitmentmodule Bootcampsupport On-boarding&Trainingmodule Analyticsdashboard LinkedIn credential Certification $ 199 ANNUAL PER EMPLOYEE
- 22. KEY METRICS Fuente: Banco Mundial, ONU Monthly Recurring Revenue (MRR) Gross MRR Churn Business Model
- 23. KEY METRICS Fuente: Banco Mundial, ONU Courses finished per user Average time online per user Usability
- 25. TEAM Andrea Navarrete Operations Coordinator Industrial Engineer Evelyn Villanueva Data analyst System & Data Engineer Claudia Velarde HR Agile Coach Organizational Psychologist Omar Pareja Instructor Trainer Pedagogue and Statistical
- 26. ADVISORS IN CHILE Tatiana Vivanco HR Manager Bank of China (Chile) Maria Fernanda Visintini Coordinadora Capacitaci坦n Walmart Chile Francesca Faraggi HR Director Alsea
- 27. 421 3 Launch the MVP with the first clients in Peru . Improve data processing Validate the business model and solution in Chile Start with the development of the platform START-UP CHILE
- 28. aprendehoyinfo aprendehoyinfo company/aprendehoy Lourdes Uzuriaga lourdes@aprendehoy.info