European AR Busines Conference, Berlin
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The document discusses the history and future of augmented reality technology. It notes that AR went through similar adoption phases to multimedia in the 1990s, gaining traction in 2009 and seeing massive growth and distribution in smartphones between 2009-2013. The document outlines the opportunities for AR content from brands, developers and users on the Layar open platform. It provides examples of AR layers for entertainment, art and games. It concludes by thanking the reader and promoting the company Hoppala and its founder.
European AR Busines Conference, Berlin
- 1. www.hoppala.eu Marc René Gardeya, Founder and CEO
- 2. Mobile Augmented Reality Mass Market and Business Opportunities
- 3. Augmented Reality is to become the new Mass Medium
- 4. History repeating Mass adoption New medium New devices
- 5. 1994 - Multimedia PC Multimedia Devices
- 6. 1995 - Rich Local Content Multimedia Rich Local Devices Content
- 7. 1996 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction
- 8. 1996 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem
- 9. 1997 - Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution
- 10. 1998 Medium Specific Content Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content
- 11. 1998 - Mass Market Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
- 12. 2008 - Multimedia Phone Multimedia Devices
- 13. 2009 - Rich Local Content Multimedia Rich Local Devices Content
- 14. 2009 New Medium Gains Traction Multimedia Rich Local New Medium Devices Content Gains Traction Layer developed by Hoppala
- 15. 2010 - Curated Ecosystem Multimedia Rich Local New Medium Curated Devices Content Gains Traction Ecosystem
- 16. 2010 - Massive Distribution AR Phones sold 2009: 10 Mio. 2010: 180 Mio. 2011: 400 Mio. 2013: 1.300 Mio Massive Distribution Multimedia Rich Local New Medium Curated Massive Devices Content Gains Traction Ecosystem Distribution
- 17. 2010 Medium Specific Content Happy easter! again! Loo king forward to see you Multimedia Rich Local New Medium Curated Massive Medium Devices Content Gains Traction Ecosystem Distribution Specific Content
- 18. ??? - Mass Market Now is the time to start developing! Multimedia Rich Local New Medium Curated Massive Medium Mass Market Devices Content Gains Traction Ecosystem Distribution Specific Content Adoptation
- 19. Layar Open Platform Brands & Content Developers Users
- 20. Worlds Largest Platform 500 layers published 2.000 layers in development 3.000 content creators worldwide 1.500.000 downloads Android & iPhone
- 21. Layar Distribution Global preinstallation Tens of millions of phones with Layar preinstalled already in the shops #1 in all markets except Japan (#2)
- 22. Best practices
- 23. City marketing Layer developed by NAi / IN10
- 24. Entertainment Layer developed by AugmentReality
- 25. Art Chris Manzione: „Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Layer developed by Superimpose / VPAP
- 26. Ubisoft‘s Splintercell Layer developed by Muzar.org
- 27. www.hoppala.eu
- 28. Easter Greetings Place 3D easter eggs from web and mobile Leave a message for your friend Happy easter! again! Looking forward to see you Layer developed by Hoppala
- 29. Berlin Wall Layer developed by Hoppala / Superimpose
- 30. THANK YO U! www.hoppala.eu Marc René Gardeya, Founder and CEO