AR Forum - Analyst relations measurement panel

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The document discusses common mistakes companies make when measuring marketing and sales efforts, such as getting stuck in endless reporting without aligning measurements to goals, relying on self-selecting samples that don't reflect the actual customer base, and wasting budget measuring things that don't impact the bottom line. It provides links to additional resources from the International Institute of Analyst Relations on best practices for measurement to help companies avoid these pitfalls and better understand what should be measured.

Business

Surely you don’t want to measure me?
AR Forum Panel, 16/9/14
Ludovic Leforestier @lludovic

Aligning measurements with goals
Strategy
Opinion
Marketing enablement
Sales

Common mistakes
•The measurement black hole (aka reporting hell)
•The self selecting sample and other blindsiders
•The budget sucker
•The path to oblivion

AR Forum - Analyst relations measurement panel

For more information…
•Read the full AR Compass IIAR Best Practice Paper on Huddle:
•http://my.hdle.it/23495340
•(IIAR membership required)

Thank you
See also:
http://analystrelations.org/2013/05/17/iiar-best-practice- webinar-a-practical-guide-to-measurement

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