Link analysis uses the connections between web pages to analyze large datasets and leverage existing network research tools, but it only considers links and not content, may confuse social and linking structures, and requires hand coding to understand clusters. It is better suited to analyzing blogs than mainstream media news sites.
3. Link analysis: Leveraging web architectures
Upsides:
- Highly automatable
- Large data sets
- Leverage existing tools for network research
Downsides:
- Only consider link structure, not content
- Danger of con鍖ating linking with social structure
- Need for hand-coding to make sense of clusters
- Good for blogs, bad for MSM