Arabian Nights is a retail arm that sells hookahs, perfumes, and plans to open spas. It is part of a tobacco company and has 9 locations in major Indian cities. It sells premium designer hookahs and accessories from flavors to foils. It aims to expand further in India in phases, starting with extensively growing its presence in Mumbai in high streets and malls. The stores are branded and host promotions to boost sales and campaigns. Arabian Nights conducts brand promotions throughout the year to make its brand popular.