Women may have certain advantages when it comes to marketing due to their natural empathy. The document discusses how top female CMOs like Tami Erwin, Beth Comstock, and Martine Reardon have leveraged empathy to succeed. Empathy allows marketers to understand customers' minds. Social science research also suggests women have a slight edge in empathy and the three stages of love: attention, attraction, and attachment. The author applied these love stages to marketing and saw extraordinary results, including 50,000 new social media fans and 900 new sales. Readers are urged to download the author's book on this topic for free.
12. Stage 1 is called the
Attention Stage
This is where you come
across this beautiful person
who mesmerizes you and
leaves you breathless.
13. The Second stage of Love is
the Attraction Phase.
Truly a love-struck phase, because
you can think of nothing else. You
lose your appetite and you sleep
less, spending hours at a time
daydreaming about your lover.
14. Finally, comes the
Attachment Phase
This is the deep phase where
commitment and bonding come into
play and determines how strong and
long your relationship is going to be
15. Once I learned about the 3 Stages of
Love, I thought to myself:
What if I used it in Marketing?
16. I thought: I dont
have the natural
empathy that a
female marketer has,
so let me try the
3 Stages of Love on
my marketing and see
what happens