際際滷

際際滷Share a Scribd company logo

Are you content with your content?

Melissa Attree
Melissa Attree

Content marketing has grown rapidly to become one of the biggest success stories in the media industry. Thousands of pieces of professionally created content are published daily by brands to reach customers, gain loyalty, and increase sales. Effective content should entertain, educate, or empower people. It can be created in-house, curated from other sources, or crowdsourced. Content should provide real utility, empower customers, boost sharing and conversation, and speak to consumers' needs while driving awareness, sales, and entertainment.

1 of 17
Downloaded 11 times
ARE YOU CONTENT WITH YOUR CONTENT? ! @MelAttree
CONTENT MARKETING IS ONE OF THE BIGGEST SUCCESS STORIES IN THE MEDIA INDUSTRY, second only to internet advertising in accelerated growth. ! Every day, thousands of pieces of content are published; all professionally planned, commissioned & edited, to give brands a powerful and effective way to reach their customers, gaining loyalty and sales along the way.
You need editors, not brand managers, who will push the envelope to make the thing go forward. Theres content I want to read and content I dont. Will people miss you if you are gone? - Seth Godin
Are you content with your content?
Contentshould entertain, educate or empower people. ! Content can be created, curated or crowdsourced. ! Content can be distributed via owned or rented properties. ! Content can be repurposed. ! Help people, give context.
Are you content with your content?
Provide real utility and empower customers.
To boost conversation and social currency we need to produce content that is easy to digest and share.
Utilise and repurpose existing content. Consider the distribution.
Speak to consumers needs.
Build top of mind awareness through experiences.
Drive sales.
Entertain. Educate. Empower.
where does it come from?
CCCC
#tips for effective content People dont want to talk to brands Always keep the target market in mind. Dont just talk about yourself. Different people consume content in different ways and on different platforms. Involve your audience in the journey. Take a strong editorial stance and manage your content planning, creation and distribution like you would a magazine. Add value / inspire / educate or entertain Be human!
thank you ! @melattree ! #MelRocks

More Related Content

Are you content with your content?

  • 1. ARE YOU CONTENT WITH YOUR CONTENT? ! @MelAttree
  • 2. CONTENT MARKETING IS ONE OF THE BIGGEST SUCCESS STORIES IN THE MEDIA INDUSTRY, second only to internet advertising in accelerated growth. ! Every day, thousands of pieces of content are published; all professionally planned, commissioned & edited, to give brands a powerful and effective way to reach their customers, gaining loyalty and sales along the way.
  • 3. You need editors, not brand managers, who will push the envelope to make the thing go forward. Theres content I want to read and content I dont. Will people miss you if you are gone? - Seth Godin
  • 5. Contentshould entertain, educate or empower people. ! Content can be created, curated or crowdsourced. ! Content can be distributed via owned or rented properties. ! Content can be repurposed. ! Help people, give context.
  • 7. Provide real utility and empower customers.
  • 8. To boost conversation and social currency we need to produce content that is easy to digest and share.
  • 9. Utilise and repurpose existing content. Consider the distribution.
  • 11. Build top of mind awareness through experiences.
  • 14. where does it come from?
  • 15. CCCC
  • 16. #tips for effective content People dont want to talk to brands Always keep the target market in mind. Dont just talk about yourself. Different people consume content in different ways and on different platforms. Involve your audience in the journey. Take a strong editorial stance and manage your content planning, creation and distribution like you would a magazine. Add value / inspire / educate or entertain Be human!