This document discusses how design can be used to architect happiness. It provides examples of how companies and products have incorporated elements like autonomy, competence and relatedness to increase user happiness. These elements, which contribute to happiness according to research, allow people to personalize their experiences, learn new skills, and connect with others. The document argues that as technology connects more touchpoints, design will play an important role in creating dynamic ecosystems that cultivate happiness by satisfying these fundamental human needs and aspirations.
1 of 38
Downloaded 10 times
More Related Content
Are you happy now? Architecting Happiness WIAD2015
4. 4
¡° (¡) with certain unalienable
Rights, that among these are
Life, Liberty and the pursuit of
#Happiness.¡±
~ United States Declaration of
Independence, 1776
5. 5
¡° The discovery of a new dish
does more for the #happiness of
the human race than the
discovery of a star.¡±
~ Jean Anthelme Brillat-Savarin
7. 7
¡° The word #happiness is not used lightly.
Happiness is an aspiration of every human
being, and can also be a measure of social
progress. ¡±
~ World Happiness Report, United Nations,
2013
10. 10
¡°I think with technology,
entertainment and design, we can
actually increase (¡) human
#happiness on the planet. (¡)
And if design can increase (¡)
#flow and meaning, what we're all
doing together will become good
enough.¡±
~ Martin Seligman, TED, 2008
11. 11
¡°While traditional HCI was very problem-oriented, UX is a
positive approach to HCI, looking for rich experiences rather
than solely focussing on usability problems.¡±
~ Anna Pohlmeyer (2012)
18. 18
¡°Yes, I'd like to order 4,000 lattes to go,
please¡±
~ Steve Jobs, San Francisco, 2007
19. 19
Pre digital
Finite touch points
Digital age +2.0
Multiple, connected touch points
Post digital age +2.0
Infinite touch points
Touch
points
~ David
Armano,
2007
36. About (most of) the images and references (1/3) 36
3. http://www.pursuit-of-happiness.org/history-of-happiness/aristotle/
http://www.mattbacon.net/archives/207
4. quote: http://en.wikipedia.org/wiki/Life,_Liberty_and_the_pursuit_of_Happiness
image: http://en.wikipedia.org/wiki/United_States_Declaration_of_Independence
5. https://twitter.com/Shuggie/status/561091222438436865
6. http://en.wikipedia.org/wiki/Happiness_Is_a_Warm_Gun
7. http://unsdsn.org/resources/publications/world-happiness-report-2013/
8. Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
The Science of Happiness" Sonja Lyubomirsky - https://www.youtube.com/watch?v=_URP3-V1sY4
10. Martin Seligman - http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology/transcript?language=nl#t-4109
11. Anna Pohlmeyer - http://www.bcs.org/upload/pdf/interfaces92.pdf
image: http://crispme.com/10-retro-lego-wallpapers/
37. About (most of) the images and references (2/3) 37
12. image - http://thenounproject.com/mailchimp/collection/the-happiness-collection/
Redefining Value, to Business and to Society by Nathan Shedroff - https://www.youtube.com/watch?v=9pfqZWMpJJY
14. http://www.euroia.org/speaker/alberta-soranzo/
Image: http://en.wikipedia.org/wiki/Modem
15. http://www.designative.info/2009/06/03/listen-to-andrew-hintons-you-are-mostly-here-digital-space-and-the-context-problem-talk-at-ia-summit-
2009/
18. http://www.fastcompany.com/3006147/most-innovative-companies-2013/because-steve-jobss-first-public-iphone-call-starbucks-still-
?partner=newsletter
+
https://www.youtube.com/watch?v=M0vTQm8Lkoo
19. http://darmano.typepad.com/logic_emotion/2008/01/infinite-touch.html
21. https://www.youtube.com/watch?v=auNAvO4NQnY
22. http://gawker.com/make-hitler-happy-the-beginning-of-mein-kampf-as-told-1683573587
38. About (most of) the images and references (3/3) 38
23. image: http://static.panoramio.com/photos/original/49268237.jpg
Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
+
http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463
24. http://www.nbcnews.com/pop-culture/viral/serial-highly-addictive-spinoff-podcast-american-life-n235751
28. image: http://www.finallymedia.nl/blog/pakketje-van-coolblue-met-echt-naar-karton-smakende-pakketbodem
Editor's Notes
note: the last 3 slides show all the credits and references.
Happiness als voor vorm van sociale vooruitgang
You can¡¯t get here (aan de top van de pyramide) zonder de onderliggende dingen op orde te hebben (basisbehoeften als veiligheid, eten, dak boven je hoofd, naastenliefde)
Happiness is like a carrot that motivates us to pursue the things that would have been good for our ancestors
Vervanger van de traditionele ziektebenadering voor psychologen: psychologie ging over het uitzoeken wat er mis met je is. Kijken wie er gek is.
In de afgelopen 60 jaar is gebleken dat aandoeningen behandelbaar bleken
Interventies te ontwikkelen om mensen gelukkig te maken - positieve interventies
Rol van technology en design bij interventies
Uitleg over flow (kijken naar sterke punten en op basis daarvan je leven herindelen)
Pijnpunten verminderen (frictie vermijden, usability verhogen), plezierpunten verhogen (usability is hier slechts hygi?ne factor,?user experience verhogen)
Eatable versus enjoyable
- Happy faces = lorem ipsum van de fotografie
Een onderneming is meer dan een optelsom van beurskoersen, winstcijfers of merknamen.
Bedrijven die zich focussen op de som van de waarden, dat die succesvoller zijn: There are at least 5 kinds of qualitative value (business people often struggle with these types of value; and it¡¯s hard(er) to measure). Total value is the sum of both qualitative value (price and function) and the quantitative value (meaning, identity, emotion).
Het is voor bedrijven niet voldoende om de normaal situatie te cre?ren, je moet een extreem goede user experience neerzetten.
Atomic units voor flow
Anxiety door oneindigheid, vijand van happiness
When information is clear, we feel loved, we feel cared for, we feel more confident, we feel happy.