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Architecting Happiness, #WIAD2015
Xander Roozen / @shuggie / Informaat
Are you happy now?
February 21, 2015
Why #happiness matters,
and why you(r company)
should care too.
2
3
¡°#Happiness as the ultimate purpose
of human existence.¡±
~ Aristotle
4
¡° (¡­) with certain unalienable
Rights, that among these are
Life, Liberty and the pursuit of
#Happiness.¡±
~ United States Declaration of
Independence, 1776
5
¡° The discovery of a new dish
does more for the #happiness of
the human race than the
discovery of a star.¡±
~ Jean Anthelme Brillat-Savarin
6
¡°#Happiness is a warm gun¡±
~ John Lennon, White Album,
1968
7
¡° The word #happiness is not used lightly.
Happiness is an aspiration of every human
being, and can also be a measure of social
progress. ¡±
~ World Happiness Report, United Nations,
2013
50%
10%
40%
8
What determines happiness?
~ Sonja Lyubomirsky, The how
of happiness, 2008
Intentional activity
Genetic set point
Circumstances
9
~ Dr. Jennifer Melfi
The Sopranos
10
¡°I think with technology,
entertainment and design, we can
actually increase (¡­) human
#happiness on the planet. (¡­)
And if design can increase (¡­)
#flow and meaning, what we're all
doing together will become good
enough.¡±
~ Martin Seligman, TED, 2008
11
¡°While traditional HCI was very problem-oriented, UX is a
positive approach to HCI, looking for rich experiences rather
than solely focussing on usability problems.¡±
~ Anna Pohlmeyer (2012)
12
Transition from interactive
products to dynamic
ecosystems
13
14
¡°The web we were used to is gone¡±
~ Alberta Soranzo, EuroIA 2014
15
From top-down hierarchy to organic
network
~ Andrew Hinton, IA Summit, 2009
16
An ecosystem of individual,
yet connected components
17
Trojan Coffee Pot,
University of Cambridge,
early 90¡¯s
18
¡°Yes, I'd like to order 4,000 lattes to go,
please¡±
~ Steve Jobs, San Francisco, 2007
19
Pre digital
Finite touch points
Digital age +2.0
Multiple, connected touch points
Post digital age +2.0
Infinite touch points
Touch
points
~ David
Armano,
2007
Design examples
20
21
¡°The man on the tape
wasn¡¯t specific¡±
~ Frank Costanza, Seinfeld
22
#makeithappy
Coca Cola, 2015
23
3 universal pillars of happiness:
? Autonomy - feeling in control of one¡¯s surroundings
? Competence - learning & growing skills
? Relatedness - interacting & connecting with other people
~ Sonya Lyubomirsky, 2008
24
Serial podcast, 2014
25
Autonomy
? Tools to personalize the
experience - time-shifting,
different platforms
? Transparency - sponsorship
26
Competence
? Flow - simple entry point to
complex information
? Learning about other people¡¯s
thoughts and emotions
27
Relatedness
? The ability to follow others and
form groups around gathering
knowledge
? Multiple ways to interact
28
Cool Blue, (web)shop
29
Autonomy
? Transparent
Competence
? Simplicity of asking
questions and getting
instant answers
30
Relatedness
? Give thanks
Competence
? Lots of Easter eggs
31
Autonomy
? Transparency - behind the scenes
32
Autonomy
? Creating a tool for
self-expression
Relatedness
? Social object
33
Architecting #happiness.
It can be done. Design is the
connecting factor between the
dynamic ecosystem and the need
for #happiness.
Thank you.
34
@shuggie
slideshare.net/informaat
Creatief Systematisch Duurzaam
info@informaat.nl
+31 35 543 1222
Jacob van Lenneplaan 57 3743 AP Baarn
35
About (most of) the images and references (1/3) 36
3. http://www.pursuit-of-happiness.org/history-of-happiness/aristotle/
http://www.mattbacon.net/archives/207
4. quote: http://en.wikipedia.org/wiki/Life,_Liberty_and_the_pursuit_of_Happiness
image: http://en.wikipedia.org/wiki/United_States_Declaration_of_Independence
5. https://twitter.com/Shuggie/status/561091222438436865
6. http://en.wikipedia.org/wiki/Happiness_Is_a_Warm_Gun
7. http://unsdsn.org/resources/publications/world-happiness-report-2013/
8. Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
The Science of Happiness" Sonja Lyubomirsky - https://www.youtube.com/watch?v=_URP3-V1sY4
10. Martin Seligman - http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology/transcript?language=nl#t-4109
11. Anna Pohlmeyer - http://www.bcs.org/upload/pdf/interfaces92.pdf
image: http://crispme.com/10-retro-lego-wallpapers/
About (most of) the images and references (2/3) 37
12. image - http://thenounproject.com/mailchimp/collection/the-happiness-collection/
Redefining Value, to Business and to Society by Nathan Shedroff - https://www.youtube.com/watch?v=9pfqZWMpJJY
14. http://www.euroia.org/speaker/alberta-soranzo/
Image: http://en.wikipedia.org/wiki/Modem
15. http://www.designative.info/2009/06/03/listen-to-andrew-hintons-you-are-mostly-here-digital-space-and-the-context-problem-talk-at-ia-summit-
2009/
18. http://www.fastcompany.com/3006147/most-innovative-companies-2013/because-steve-jobss-first-public-iphone-call-starbucks-still-
?partner=newsletter
+
https://www.youtube.com/watch?v=M0vTQm8Lkoo
19. http://darmano.typepad.com/logic_emotion/2008/01/infinite-touch.html
21. https://www.youtube.com/watch?v=auNAvO4NQnY
22. http://gawker.com/make-hitler-happy-the-beginning-of-mein-kampf-as-told-1683573587
About (most of) the images and references (3/3) 38
23. image: http://static.panoramio.com/photos/original/49268237.jpg
Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
+
http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463
24. http://www.nbcnews.com/pop-culture/viral/serial-highly-addictive-spinoff-podcast-american-life-n235751
28. image: http://www.finallymedia.nl/blog/pakketje-van-coolblue-met-echt-naar-karton-smakende-pakketbodem

More Related Content

Are you happy now? Architecting Happiness WIAD2015

  • 1. Architecting Happiness, #WIAD2015 Xander Roozen / @shuggie / Informaat Are you happy now? February 21, 2015
  • 2. Why #happiness matters, and why you(r company) should care too. 2
  • 3. 3 ¡°#Happiness as the ultimate purpose of human existence.¡± ~ Aristotle
  • 4. 4 ¡° (¡­) with certain unalienable Rights, that among these are Life, Liberty and the pursuit of #Happiness.¡± ~ United States Declaration of Independence, 1776
  • 5. 5 ¡° The discovery of a new dish does more for the #happiness of the human race than the discovery of a star.¡± ~ Jean Anthelme Brillat-Savarin
  • 6. 6 ¡°#Happiness is a warm gun¡± ~ John Lennon, White Album, 1968
  • 7. 7 ¡° The word #happiness is not used lightly. Happiness is an aspiration of every human being, and can also be a measure of social progress. ¡± ~ World Happiness Report, United Nations, 2013
  • 8. 50% 10% 40% 8 What determines happiness? ~ Sonja Lyubomirsky, The how of happiness, 2008 Intentional activity Genetic set point Circumstances
  • 9. 9 ~ Dr. Jennifer Melfi The Sopranos
  • 10. 10 ¡°I think with technology, entertainment and design, we can actually increase (¡­) human #happiness on the planet. (¡­) And if design can increase (¡­) #flow and meaning, what we're all doing together will become good enough.¡± ~ Martin Seligman, TED, 2008
  • 11. 11 ¡°While traditional HCI was very problem-oriented, UX is a positive approach to HCI, looking for rich experiences rather than solely focussing on usability problems.¡± ~ Anna Pohlmeyer (2012)
  • 12. 12
  • 13. Transition from interactive products to dynamic ecosystems 13
  • 14. 14 ¡°The web we were used to is gone¡± ~ Alberta Soranzo, EuroIA 2014
  • 15. 15 From top-down hierarchy to organic network ~ Andrew Hinton, IA Summit, 2009
  • 16. 16 An ecosystem of individual, yet connected components
  • 17. 17 Trojan Coffee Pot, University of Cambridge, early 90¡¯s
  • 18. 18 ¡°Yes, I'd like to order 4,000 lattes to go, please¡± ~ Steve Jobs, San Francisco, 2007
  • 19. 19 Pre digital Finite touch points Digital age +2.0 Multiple, connected touch points Post digital age +2.0 Infinite touch points Touch points ~ David Armano, 2007
  • 21. 21 ¡°The man on the tape wasn¡¯t specific¡± ~ Frank Costanza, Seinfeld
  • 23. 23 3 universal pillars of happiness: ? Autonomy - feeling in control of one¡¯s surroundings ? Competence - learning & growing skills ? Relatedness - interacting & connecting with other people ~ Sonya Lyubomirsky, 2008
  • 25. 25 Autonomy ? Tools to personalize the experience - time-shifting, different platforms ? Transparency - sponsorship
  • 26. 26 Competence ? Flow - simple entry point to complex information ? Learning about other people¡¯s thoughts and emotions
  • 27. 27 Relatedness ? The ability to follow others and form groups around gathering knowledge ? Multiple ways to interact
  • 29. 29 Autonomy ? Transparent Competence ? Simplicity of asking questions and getting instant answers
  • 31. 31 Autonomy ? Transparency - behind the scenes
  • 32. 32 Autonomy ? Creating a tool for self-expression Relatedness ? Social object
  • 33. 33 Architecting #happiness. It can be done. Design is the connecting factor between the dynamic ecosystem and the need for #happiness. Thank you.
  • 35. Creatief Systematisch Duurzaam info@informaat.nl +31 35 543 1222 Jacob van Lenneplaan 57 3743 AP Baarn 35
  • 36. About (most of) the images and references (1/3) 36 3. http://www.pursuit-of-happiness.org/history-of-happiness/aristotle/ http://www.mattbacon.net/archives/207 4. quote: http://en.wikipedia.org/wiki/Life,_Liberty_and_the_pursuit_of_Happiness image: http://en.wikipedia.org/wiki/United_States_Declaration_of_Independence 5. https://twitter.com/Shuggie/status/561091222438436865 6. http://en.wikipedia.org/wiki/Happiness_Is_a_Warm_Gun 7. http://unsdsn.org/resources/publications/world-happiness-report-2013/ 8. Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press. The Science of Happiness" Sonja Lyubomirsky - https://www.youtube.com/watch?v=_URP3-V1sY4 10. Martin Seligman - http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology/transcript?language=nl#t-4109 11. Anna Pohlmeyer - http://www.bcs.org/upload/pdf/interfaces92.pdf image: http://crispme.com/10-retro-lego-wallpapers/
  • 37. About (most of) the images and references (2/3) 37 12. image - http://thenounproject.com/mailchimp/collection/the-happiness-collection/ Redefining Value, to Business and to Society by Nathan Shedroff - https://www.youtube.com/watch?v=9pfqZWMpJJY 14. http://www.euroia.org/speaker/alberta-soranzo/ Image: http://en.wikipedia.org/wiki/Modem 15. http://www.designative.info/2009/06/03/listen-to-andrew-hintons-you-are-mostly-here-digital-space-and-the-context-problem-talk-at-ia-summit- 2009/ 18. http://www.fastcompany.com/3006147/most-innovative-companies-2013/because-steve-jobss-first-public-iphone-call-starbucks-still- ?partner=newsletter + https://www.youtube.com/watch?v=M0vTQm8Lkoo 19. http://darmano.typepad.com/logic_emotion/2008/01/infinite-touch.html 21. https://www.youtube.com/watch?v=auNAvO4NQnY 22. http://gawker.com/make-hitler-happy-the-beginning-of-mein-kampf-as-told-1683573587
  • 38. About (most of) the images and references (3/3) 38 23. image: http://static.panoramio.com/photos/original/49268237.jpg Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press. + http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463 24. http://www.nbcnews.com/pop-culture/viral/serial-highly-addictive-spinoff-podcast-american-life-n235751 28. image: http://www.finallymedia.nl/blog/pakketje-van-coolblue-met-echt-naar-karton-smakende-pakketbodem

Editor's Notes

  1. note: the last 3 slides show all the credits and references.
  2. Happiness als voor vorm van sociale vooruitgang You can¡¯t get here (aan de top van de pyramide) zonder de onderliggende dingen op orde te hebben (basisbehoeften als veiligheid, eten, dak boven je hoofd, naastenliefde) Happiness is like a carrot that motivates us to pursue the things that would have been good for our ancestors
  3. Vervanger van de traditionele ziektebenadering voor psychologen: psychologie ging over het uitzoeken wat er mis met je is. Kijken wie er gek is. In de afgelopen 60 jaar is gebleken dat aandoeningen behandelbaar bleken Interventies te ontwikkelen om mensen gelukkig te maken - positieve interventies
  4. Rol van technology en design bij interventies Uitleg over flow (kijken naar sterke punten en op basis daarvan je leven herindelen)
  5. Pijnpunten verminderen (frictie vermijden, usability verhogen), plezierpunten verhogen (usability is hier slechts hygi?ne factor,?user experience verhogen) Eatable versus enjoyable
  6. - Happy faces = lorem ipsum van de fotografie Een onderneming is meer dan een optelsom van beurskoersen, winstcijfers of merknamen. Bedrijven die zich focussen op de som van de waarden, dat die succesvoller zijn: There are at least 5 kinds of qualitative value (business people often struggle with these types of value; and it¡¯s hard(er) to measure). Total value is the sum of both qualitative value (price and function) and the quantitative value (meaning, identity, emotion). Het is voor bedrijven niet voldoende om de normaal situatie te cre?ren, je moet een extreem goede user experience neerzetten.
  7. Atomic units voor flow Anxiety door oneindigheid, vijand van happiness When information is clear, we feel loved, we feel cared for, we feel more confident, we feel happy.