際際滷

際際滷Share a Scribd company logo

Insights to the rhythm of the music

Maite Ibarretxe
Maite Ibarretxe

This document analyzes and summarizes the shopping experiences and opportunities in several different stores, including a grocery store, bakery, Chinese shop, shoe repair shop, bakery/candy shop, and fashion store. Key insights include the importance of ambiance, product placement, friendly staff, and sales opportunities to encourage browsing and impulse purchases. Music was also noted as potentially preventing customers from lingering in some stores.

1 of 20
Insights to the rhythm of the music A Crash Course on Creativity Are you Paying Attention ? Maite Ibarretxe, Ph.D. 30 Oct 2012
Grocery Frutas Zelaia it is an attractive and colourful shop that draws you in Open Door invites to enter just to browse Maite Ibarretxe, Ph.D.
Grocery Frutas Zelaia Environment :positive in鍖uence in the shopping experience High cealing - hygeneous and wooden 鍖oor - warm Ambiance music makes you stay longer in the shop Products at eye level , and well positioned Maite Ibarretxe, Ph.D.
Grocery Frutas Zelaia Insights and Opportunities Most expensive products not touchable behind cash register Door Friendly Personnel young women No impulse items near cash register Sale Products few, low, and very hidden close to the cash register Maite Ibarretxe, Ph.D.
Backery Correa e hijos it is an half attractive shop where you enter if you have a mission Open Door invites to enter just to browse Maite Ibarretxe, Ph.D.
Backery Correa e hijos Friendly Personnel young women Environment medium in鍖uence in the shopping experience High cealing - hygeneous, but tile 鍖oor - cold Ambiance music dont invite to stay longer - radio- loud Maite Ibarretxe, Ph.D.
Backery Correa e hijos Insights and Opportunities Most expensive products not touchable behind cash register change of 鍖oor and music would invite to stay longer impulse items located No Sale Products in the near cash register shop, avoids ocassional new non-customers Maite Ibarretxe, Ph.D.
Chinese Shop Bazar Oro it is an non attractive shop where you enter if you have a mission Open Door invites to enter just to browse Maite Ibarretxe, Ph.D.
Chinese Shop Bazar Oro Environment low in鍖uence in the shopping experience High cealing - hygeneous, but tile 鍖oor - cold Radio music doesnt invite to stay longer , unconfortable Half-Friendly Personnel: very young men + foreigners Products arraged by function and fabricant. Thinking of the supllier, not the customer Maite Ibarretxe, Ph.D.
Chinese Shop Bazar Oro Insights and Opportunities Most expensive products not No impulse items near cash touchable, very high, to avoid register. Small things close to cash steal. Prevent High Customers to avoid steal. to buy in this shop No Sale items in Change of 鍖oor and the shop, prevents music would invite from ocassional to stay longer buyers Maite Ibarretxe, Ph.D.
Shoe Repair Shop it is an non attractive shop where you enter if you have a mission Close Door prevents from entering just to browse Maite Ibarretxe, Ph.D.
Shoe Repair Shop Insights and Opportunities Environment very bad in鍖uence in the shopping experience Low cealing - heavy , and tile 鍖oor - cold Music acceptable, but very loud for the small place Not Friendly Personnel: very young men + foreigners Maite Ibarretxe, Ph.D.
Shoe Repair Shop Insights and Opportunities No Sale items, no Expensive items, no Impulse items in the shop, everything is mixed If door and personnel would be more open, would encourage to enter to browse Maite Ibarretxe, Ph.D.
Bakery & Candy Pamitxa it is an attractive, modern, digital and colourful shop that draws you in Open Door invites to enter just to browse A good example of how to expand value by orchestrating a lot of ancilliary products around the main product: bread Maite Ibarretxe, Ph.D.
Bakery & Candy Pamitxa Environment : positive in鍖uence in the shopping experience High cealing - hygeneous and wooden 鍖oor - warm Products at eye level , well arranged by functions : salted, sweet, candy Maite Ibarretxe, Ph.D.
Bakery & Candy Pamitxa Insights and Opportunities Radio Music, a bit loud, prevents from staying long to browse No Sale items in the shop, prevents from ocassional buyers Maite Ibarretxe, Ph.D.
Fashion A Duo it is an attractive, modern, and colourful shop that draws you in Close Door prevents from entering just to browse Maite Ibarretxe, Ph.D.
Fashion A Duo Environment : positive in鍖uence in the shopping experience High cealing - hygeneous and wooden 鍖oor - warm Products at eye level , well arranged by color Friendly Personnel : young women Maite Ibarretxe, Ph.D.
Fashion A Duo Insights and Opportunities Radio Music, a bit loud, prevents from staying very long to browse No Sale items in the shop, prevents from ocassional buyers + customers to re-enter Maite Ibarretxe, Ph.D.
Have you Payed Attention ? Did I miss any Opportunity ? Thanks A Crash Course on Creativity Music: Juan Carlos Irizar, Susurros del Mar, Papilio Maite Ibarretxe, Ph.D.

More Related Content

Insights to the rhythm of the music

  • 1. Insights to the rhythm of the music A Crash Course on Creativity Are you Paying Attention ? Maite Ibarretxe, Ph.D. 30 Oct 2012
  • 2. Grocery Frutas Zelaia it is an attractive and colourful shop that draws you in Open Door invites to enter just to browse Maite Ibarretxe, Ph.D.
  • 3. Grocery Frutas Zelaia Environment :positive in鍖uence in the shopping experience High cealing - hygeneous and wooden 鍖oor - warm Ambiance music makes you stay longer in the shop Products at eye level , and well positioned Maite Ibarretxe, Ph.D.
  • 4. Grocery Frutas Zelaia Insights and Opportunities Most expensive products not touchable behind cash register Door Friendly Personnel young women No impulse items near cash register Sale Products few, low, and very hidden close to the cash register Maite Ibarretxe, Ph.D.
  • 5. Backery Correa e hijos it is an half attractive shop where you enter if you have a mission Open Door invites to enter just to browse Maite Ibarretxe, Ph.D.
  • 6. Backery Correa e hijos Friendly Personnel young women Environment medium in鍖uence in the shopping experience High cealing - hygeneous, but tile 鍖oor - cold Ambiance music dont invite to stay longer - radio- loud Maite Ibarretxe, Ph.D.
  • 7. Backery Correa e hijos Insights and Opportunities Most expensive products not touchable behind cash register change of 鍖oor and music would invite to stay longer impulse items located No Sale Products in the near cash register shop, avoids ocassional new non-customers Maite Ibarretxe, Ph.D.
  • 8. Chinese Shop Bazar Oro it is an non attractive shop where you enter if you have a mission Open Door invites to enter just to browse Maite Ibarretxe, Ph.D.
  • 9. Chinese Shop Bazar Oro Environment low in鍖uence in the shopping experience High cealing - hygeneous, but tile 鍖oor - cold Radio music doesnt invite to stay longer , unconfortable Half-Friendly Personnel: very young men + foreigners Products arraged by function and fabricant. Thinking of the supllier, not the customer Maite Ibarretxe, Ph.D.
  • 10. Chinese Shop Bazar Oro Insights and Opportunities Most expensive products not No impulse items near cash touchable, very high, to avoid register. Small things close to cash steal. Prevent High Customers to avoid steal. to buy in this shop No Sale items in Change of 鍖oor and the shop, prevents music would invite from ocassional to stay longer buyers Maite Ibarretxe, Ph.D.
  • 11. Shoe Repair Shop it is an non attractive shop where you enter if you have a mission Close Door prevents from entering just to browse Maite Ibarretxe, Ph.D.
  • 12. Shoe Repair Shop Insights and Opportunities Environment very bad in鍖uence in the shopping experience Low cealing - heavy , and tile 鍖oor - cold Music acceptable, but very loud for the small place Not Friendly Personnel: very young men + foreigners Maite Ibarretxe, Ph.D.
  • 13. Shoe Repair Shop Insights and Opportunities No Sale items, no Expensive items, no Impulse items in the shop, everything is mixed If door and personnel would be more open, would encourage to enter to browse Maite Ibarretxe, Ph.D.
  • 14. Bakery & Candy Pamitxa it is an attractive, modern, digital and colourful shop that draws you in Open Door invites to enter just to browse A good example of how to expand value by orchestrating a lot of ancilliary products around the main product: bread Maite Ibarretxe, Ph.D.
  • 15. Bakery & Candy Pamitxa Environment : positive in鍖uence in the shopping experience High cealing - hygeneous and wooden 鍖oor - warm Products at eye level , well arranged by functions : salted, sweet, candy Maite Ibarretxe, Ph.D.
  • 16. Bakery & Candy Pamitxa Insights and Opportunities Radio Music, a bit loud, prevents from staying long to browse No Sale items in the shop, prevents from ocassional buyers Maite Ibarretxe, Ph.D.
  • 17. Fashion A Duo it is an attractive, modern, and colourful shop that draws you in Close Door prevents from entering just to browse Maite Ibarretxe, Ph.D.
  • 18. Fashion A Duo Environment : positive in鍖uence in the shopping experience High cealing - hygeneous and wooden 鍖oor - warm Products at eye level , well arranged by color Friendly Personnel : young women Maite Ibarretxe, Ph.D.
  • 19. Fashion A Duo Insights and Opportunities Radio Music, a bit loud, prevents from staying very long to browse No Sale items in the shop, prevents from ocassional buyers + customers to re-enter Maite Ibarretxe, Ph.D.
  • 20. Have you Payed Attention ? Did I miss any Opportunity ? Thanks A Crash Course on Creativity Music: Juan Carlos Irizar, Susurros del Mar, Papilio Maite Ibarretxe, Ph.D.

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n