ARE YOU PAYING ATTENTION?
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The store has a green and yellow color scheme which makes customers feel fresh. The white, clean floor and high ceilings create a sense of open space. The lighting is bright to showcase product quality. Music plays at a calm volume. Products are arranged by function with featured items at eye level and less expensive products lower down. Customers are mostly in groups or families and browse the store for over an hour on average, with most making purchases.
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油
This store sells embroidered items and blankets. It has a large space filled with merchandise covering the walls. Employees are primarily women ages 18-30 and over 50. Customers spend around 10 minutes browsing the variety of products at different price points, from bulk items on the floor to more expensive displays. Touching products is encouraged to examine the embroidery details. Security cameras monitor the cash register area.Observation lab Betti Jones
Observation lab Betti Jonesbettijones
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The store draws people in with a large digital sign advertising fashion. Upon entering, the brown carpet creates a calming environment while bright clothing displays encourage browsing. Well-lit with soft music, customers spend about an hour shopping. Sales associates initiate contact respectfully upon customers entering and treat all equally without bias.Observation lab erick sosa
Observation lab erick sosaErick Sosa
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The document summarizes observations from visits to six different stores: &Caf辿, Electr坦nica Panamericana, Apple Store, El Duende, Rebecana, and Tigo Store. Detailed notes were taken on the environment, personnel, products, and customers at each store location. Key aspects like color scheme, lighting, noise level, product placement, and sales tactics were observed and analyzed.Assignment 2 observations
Assignment 2 observationssatish.austin
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The document provides guidance for observing the details of a store environment, including how the exterior and interior design draw customers in, influence their perceptions, and affect their shopping experience. Key aspects to observe include the store's color scheme, lighting, noise level, temperature, crowding, smells, cash register location, security visibility, and how these impact customers' feelings and desire to stay. Personnel behaviors like response times and uniformity are also noted. Product placement, pricing visibility, and impulse items are identified as important factors, along with analyzing customer demographics, behaviors, touch points, and purchase rates.Observation lab 2
Observation lab 2techtoons
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The observation was of a Costco warehouse store. Key details included that the store had high ceilings, was well lit but noisy due to carts and people, and had merchandise packed tightly on shelves stacked 2-3 levels high. The store had a variety of products throughout at varying price points and no distinctive smell other than what could be smelled from food sampling areas. Employees wore badges and demonstrated products but did not have a uniform. Customers seemed to both browse and be on missions, and most appeared to purchase items.Singh, Assn. 2 - Observation Lab
Singh, Assn. 2 - Observation LabSm00ty
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The store has a warm environment that feels crowded and claustrophobic due to the low ceiling and high density of merchandise. Products are arranged by color and then priced by length or quantity. Employees initiate contact quickly and match the store's image, though there is no uniform. The first product noticed is a rainbow afro wig in the front window display.Assignment2 observation lab
Assignment2 observation labastutesrinivasan
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Two stores, Target and CVS, were observed. Both stores had a red color scheme and automatic doors that made customers feel comfortable entering. Target had a high ceiling with hanging logos while CVS had a medicinal smell. Products were neatly arranged by function in both stores. Employees at Target seemed busy while CVS only had employees at checkout. Most customers at both stores were with others and on a mission, though CVS had more browsing customers.ARE YOU PAYING ATTENTION?
- 1. Crash Course on Creativity Observation Lab Before you enter the store: Does the store draw you in? If so, how? Not much,light-special display of the product-large signs of good prices Is the door open or closed? Some close some open How does this make you feel? Open welcome largeness How big is the sign lettering and in what font? Huge, What does it tell you about the store? The famous and the style of the brand itself Environment: What is the color scheme of the store? How does this affect you? Green & yellow-make you feel fresh about the product blue mean quality and style What type of floor does the store have? How does this effect the environment? White clean shiny ceramics , clean and large space How high is the ceiling? How does this feel? High more feeling of space and open environment How brightly lit is the store? How does this affect you? High light make you feel the good qualitie of the product How loud is the environment? Calm &open environment What is causing the noise? People & music Is there music playing? If so, does it fit the environment? Yes, fit the environment and the product and the event Is the store warm or cold? Better than outside
- 2. Is the store crowed with merchandise or is it sparse? Spares Does the store have a distinctive smell? Yes Where is the cash register located? At the door corner How visible is the store security? Not visible How long do you want to stay in this store? (open)Long time Does the environment influence the perceived value of the merchandise? Yes Personnel: How long does it take before a sales person initiates contact? Few moments and then make contact Does the salesperson have a script to follow with each customer? no Does the salesperson treat different customers differently? All the same What is the ratio of salespeople to customers? Constant to the salespeople What age and gender are the employees? Mainly Males middle ages Are the salespeople using the store products? Not much Do the salespeople have a uniform? Yes Do the salespeople match the stores image? No not very much
- 3. Products: What is the first product that you notice? Hot offers Is there a central display table with featured products? no Where are items that are for sale located in the store? Allover the place How are the products arranged? By function? By price? By color? Function Are there free samples or demonstrations? no What products are at eye level? Middle prices What items in the store are in the least accessible locations? Not constant Where are the most and least expensive products located? Expenseve high level and leastlow level Are the prices of the products easy to find? yes Are there impulse items near the cash register? Kids attracting things Customers: Are most customers alone or with someone else? What is the relationship? Groups, family What is the average age and gender of the customers? All ages and types When a customer enters the store, do they tend to walk in the same path or direction? Directions not constant How long do customers stay in the store, on average? At least 1 hour
- 4. Do customer touch the products? Is this encouraged? Yes its ok Do most customers appear to be on a mission or are they browsing? Browsing What percent of customers purchase products in the store? Most of them -------------------------------------------------------------------------------------------------