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Area 224 personal brand for realtors 10.1.10
- 1. Area 224 B u ild in g Y o u r P e rs o n a l R e a l E s ta te B ra n d w it h L a s e r- F o c u s e d M a r k e t in g
- 2. H e llo f r o m Y o u r H o s t D a v e V a n d e W a lle , A re a 2 2 4 S t r a t e g ic C o m m u n ic a t io n s A d v is o r s t o E m e rg in g B r a n d s A lit t le b it s o c ia l, a lit t le b it m a r k e t in g In f o r m a l, n o n - s a le s p it c h w e b in a r W h y is t h e r e a P B R lo g o o v e r th e re ? Area 224
- 3. T h is is a B R A N D (o f b e e r, b u t s t ill a B R A N D ) Area 224
- 4. T o d a y s W e b in a r N o t to t a lly a s o c ia l m e d ia w e b in a r N o t re a lly a m a r k e t in g w e b in a r B U T a P E R S O N A L B R A N D n e e d s b o th M a rk e t in g S p e a k W e ll t a lk m o r e a b o u t P B R (C A S E S T U D Y ) S W O T A N A L Y S IS (T ru s t m e ) P O S T W h e r e E v e r y S t r a t e g y S h o u ld S t a r t M o re a b o u t th e P O S T a c ro n y m a n d w h y it s im p o r t a n t Area 224
- 5. M o r e W e lc o m e S t u f f W e r e O ff T h e C u ff T h is W ill B e R e c o rd e d S h a r e t h e lin k , a u d io , e t c . w it h y o u r c o lle a g u e s F re e G if t E - B o o k C a lle d R e a l S M M L e ts P ro c e e d Area 224
- 6. Q 1 f o r R e a l E s t a t e P e o p le Y o u N e e d t o A n s w e r T h is F IR S T W H Y d o I n e e d a P e rs o n a l B ra n d ? F a c e b o o k , T w it t e r , Y o u T u b e , L in k e d In S ig n s , A d s , O p e n H o u s e s H o w Y o u S h a k e H a n d s W H A T IS Y O U R O B J E C T IV E ? I w a n t t o s e ll m o r e h o u s e s O R I w a n t t o b e s e e n a s t h e g u y / g a l w h o is a t h o u g h t le a d e r o n r e a l e s t a t e t r e n d s in [in s e r t t o w n ] Area 224
- 7. P B R M e A S A P Area 224
- 8. H o w D id T h e y D o It ? P r o d u c t (s a m e a s it e v e r w a s ) Im a g e (v a lu e , o ld s c h o o l) T r ie d a n d t r u e In o t h e r w o r d s , t h e y d id n t c h a n g e t h e ir im a g e t o f it a m a r k e t t h e y c o u ld n t c o m p e t e in T h e y f o u n d t h e m a r k e t t h a t t h e y f it a n d w e n t a f t e r it Area 224
- 9. W h e re to F o c u s S tre n g th s W e a k n e s s e s O p p o r t u n it ie s T h re a t s (S W O T A n a ly s is ) (M a r k e t e r s lik e t h is s t u f f ) Area 224
- 10. Y o u r S tre n g th s L o o k a t y o u r in v e n t o r y L o o k a t y o u r la s t d o z e n s a le s L o o k a t th e la s t d o z e n p e o p le w h o fo u n d y o u A N Y T R E N D S ? F o r in s ta n c e , a ll o f y o u r s a le s a r e in t h e s a m e th re e z ip c o d e s , a n d t h e la s t 5 p e o p le w h o c a lle d y o u w e re re fe rre d th ro u g h c h u rc h . Area 224
- 11. Y o u r W e a k n e s s e s L a s t t im e y o u s o ld a $ 1 ,0 0 0 ,0 0 0 h o m e w a s E m p t y N e s t e r s c a n t r e la t e t o y o u Y o u h a t e c o ld c a llin g A N Y T R E N D S ? If y o u v e n e v e r s o ld a $ 1 ,0 0 0 ,0 0 0 h o m e t o E m p ty N e s te rs b e c a u s e y o u a re a b u s y re a l e s ta te M o m w it h 4 k id s Area 224
- 12. Y o u r O p p o r t u n it ie s T h a t n e w d e v e lo p m e n t o u t t h e r e in n o w h e r e is p re tty v a c a n t, b u t Is n t th e re a re a lly g o o d s c h o o l d is t r ic t ? H a v e a ll t h e o t h e r R e a lt o r s g iv e n u p ? A N Y T R E N D S ? L o o k fo r c o m m o n t h e m e s in e v e r y t h in g p la c e s w h e re n o o n e e ls e is lo o k in g , o r p la c e s w h e re e v e r y o n e w ill b e m o v in g in 5 y e a rs . Area 224
- 13. Y o u r T h re a ts E c o n o m y B lo w s C h o w L o ts o f D o rm a n t R e a lt o r s y o u r e c o m p e t in g w it h In f la t io n , D e f la t io n , S t a g f la t io n , H y p e r in f la t io n K N O W N K N O W N S a n d K N O W N U N K N O W N S a n d U N K N O W N U N K N O W N S Area 224
- 14. Y o u r S W O T A n a ly s is Y o u s h o u ld k n o w w h o y o u a r e , w h o y o u a r e n t, w h o y o u c o u ld b e G u e s s W h a t? Y o u c a n n o w la s e r - f o c u s y o u r m a r k e t in g Area 224
- 15. T a k e a D e e p B re a th Area 224
- 16. P O S T (fro m G r o u n d s w e ll) P e o p le W h a t k in d o f p e o p le ? O b je c t iv e W h a t d o y o u w a n t to a c c o m p lis h ? S tra te g y H o w a r e y o u g o in g t o c o n n e c t a n d c o n v e r s e w it h t h e m ? T e c h n o lo g y T w it t e r , B lo g , F a c e b o o k , Y o u T u b e , C o m m e n t S it e s Area 224
- 17. In T h e o ry W H A T D O E S T H IS H A V E T O D O W IT H Y O U R B R A N D ? Area 224
- 18. S ta ts Social Technographics Statistics From Forrester Research Area 224
- 19. W IIF M (fo r y o u ? ) Y o u r T A R G E T S a re O U T T H E R E Y o u c a n L A S E R - F O C U S a n d u s e S O C IA L M E D IA to B U IL D Y O U R P E R S O N A L B R A N D C o n s is t e n c y B ro a d c a s t (y o u r t h o u g h t le a d e r s h ip , y o u r p e rs o n a lit y ) L is t e n (w h o s s a y in g s t u f f ) E n g a g e (g e t in v o lv e d in t h e c o n v e r s a t io n s ) Area 224
- 20. M A X IM S O L D : If y o u r e n o t o u t s e llin g , y o u r e b e in g o u t s o ld . N E W : Y o u r b r a n d is o u t o f y o u r h a n d s . Area 224
- 21. S o c ia l S t r a t e g ie s L e ts G o B a c k to P O S T C r e d it M u t u e l: L a B a n q u e a q u i p a r le r P e o p le b a n k c u s to m e rs w h o w e re a s k e d fo r fe e d b a c k O b je c t iv e f in d o u t w h a t c u s t o m e r s w a n t in a b a n k S tra te g y a s k th e m a n d b e p re p a re d to re s p o n d T e c h n o lo g y w e b s it e c o m m e n t f o r m Area 224
- 22. O n e O b je c t iv e : M e s s a g in g U s in g S M M t o s u p p o r t b r a n d a t t r ib u t e s F o r in s t a n c e : Im a s in g le M o m a n d R e a lt o r w h o lo v e s m y k id s a n d h e lp s o t h e r f a m ilie s f in d t h e r ig h t n e ig h b o rh o o d . T h e n d o y o u r T w e e ts s u p p o r t t h is , d o y o u h a v e a F B c o m m u n it y b u ilt a r o u n d t h is , e t c .? A g r e e f ir s t o n w h y y o u r e d o in g t h is D o n t b e s a le s y s h a r e in f o , b u t a ls o h a v e a p e r s o n a lit y u s e t h e s o c ia l c h a n n e ls y o u lik e Area 224
- 23. Q u e s t io n s (Y o g a O p t io n a l) Area 224
- 24. Area 224 T h a n k s f o r Y o u r T im e ! D a v e V a n d e W a lle 1 .2 2 4 .2 2 0 .0 7 0 3 d a v e @ a r e a 2 2 4 .c o m