際際滷

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San FranciscoJuly 22nd 2009Andrew Reynolds, Center Partners
360  Degree Digital EngagementP.O.S.TPeopleTechnographics  (inactives, spectators, joiners, collecters, critics, creators)ObjectivesSame as your current objectivesStrategiesWhere would you like to be and with whomTechnologiesNow comes the tools!
360  Degree Digital EngagementDoes engagement in Social Media pay off?(ENGAGEMENTdb; Altimiter Group/Wet Paint,  July09)Key FindingsDepth of engagement can be measuredBrands fall into one of four engagement profiles Financial performance correlates with engagement
360  Degree Digital EngagementP.O.S.TPeopleTechnographics  (inactives, spectators, joiners, collecters, critics, creators)ObjectivesStrategiesTechnologiesDoes engagement in Social Media pay off?(ENGAGEMENTdb; Altimiter Group/Wet Paint,  July09)Key FindingsDepth of engagement can be measuredBrands fall into one of four engagement profiles (wall flowers, selectives, butterflies, mavens)Financial performance correlates with engagement
360  Degree Digital Engagement
360  Degree Digital EngagementWhat comes next?
360  Degree Digital EngagementFuture conversations and eventsKindle Time

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A.Reynolds Presentation

  • 1. San FranciscoJuly 22nd 2009Andrew Reynolds, Center Partners
  • 2. 360 Degree Digital EngagementP.O.S.TPeopleTechnographics (inactives, spectators, joiners, collecters, critics, creators)ObjectivesSame as your current objectivesStrategiesWhere would you like to be and with whomTechnologiesNow comes the tools!
  • 3. 360 Degree Digital EngagementDoes engagement in Social Media pay off?(ENGAGEMENTdb; Altimiter Group/Wet Paint, July09)Key FindingsDepth of engagement can be measuredBrands fall into one of four engagement profiles Financial performance correlates with engagement
  • 4. 360 Degree Digital EngagementP.O.S.TPeopleTechnographics (inactives, spectators, joiners, collecters, critics, creators)ObjectivesStrategiesTechnologiesDoes engagement in Social Media pay off?(ENGAGEMENTdb; Altimiter Group/Wet Paint, July09)Key FindingsDepth of engagement can be measuredBrands fall into one of four engagement profiles (wall flowers, selectives, butterflies, mavens)Financial performance correlates with engagement
  • 5. 360 Degree Digital Engagement
  • 6. 360 Degree Digital EngagementWhat comes next?
  • 7. 360 Degree Digital EngagementFuture conversations and eventsKindle Time