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? Copyright 2019 Arival LLC, All Rights Reserved
Attractions or Experiences?
A Snap Insight Deck from Arival

Airbnb��s launch
of Experiences
has posed big
questions to the
in-destination
industry:

Do travelers prefer traditional
tourist experiences (seeing the
famous sites and attractions)?
Or do they prefer ��Airbnb-style��
experiences, such as peer-to-peer
tours, classes or activities?

Do they want
This��
��or this?
Berlin TV Tower
Airbnb

And does the rise of these new
��experiences with locals�� spell
trouble for operators of traditional
tours and classic tourist attractions?

We asked 4,000 travelers from the U.S.
and Europe what they prefer:

Do they prefer to:
See the famous sites

or experience a
place with locals?

Arival��s 2019 State of In-Destination: 4,000 U.S., U.K., French & German travelers, August 2018; Icons by Flaticon.com
0%
20%
40%
60%
The results were
inconclusive. Seeing
the famous sites is a
little more popular,
but not by much.

We also looked at the
survey results by age.
After all, is it not
younger travelers �C
millennials and gen Z �C
who are driving all of
the interest in new
types of experiences?

Arival��s 2019 State of In-Destination: 4,000 U.S., U.K., French & German travelers, August 2018; Icons by Flaticon.com
0% 20% 40% 60%
18-34
35-54
55+
But there still were no clear trends for
attractions vs. experiences. In fact, older
travelers were more interested than younger
travelers in ��local experiences.��

So we tried something else.

We worked with the terrific
analytics company Travel
Appeal to analyze reviews of
tours, activities and attractions. This is a great
company with
a great team.
Check them
out!

Using Travel Appeal��s data aggregation
and analytics capabilities, we analyzed
reviews of more than 5,000 listings from
four major websites for the city of Paris
between 2017-2019.
Websites we analyzed:
Airbnb GetYourGuide
Expedia TripAdvisor

Our hypothesis: we could identify
whether attractions or experiences are
more popular by analyzing the volume of
reviews for the different types of listings.
We identified 3,800 listings of tours,
activities and experiences across four
websites, as well as hundreds of
attractions.

Here��s what we found for Tours,
Activities & Experiences:
Listing Type
Number of
Listings
Number of
Reviews
Tours, Activities
& Experiences
3,800 62,500
Insights based on TravelAppeal data and analysis of 5,000+ listings of tours, activities, attractions, events and points of
interest in Paris from Airbnb, GetYourGuide, Expedia, TripAdvisor, Viator between 2017-2019.

Then we looked at attractions, and we
quickly realized we did not have to look
beyond the top three:
Eiffel Tower Notre Dame Louvre

Those top three attractions had more
reviews than the other 3,800 listings.
Listing Type
Number of
Listings
Number of
Reviews
Tours, Activities
& Experiences
3,800 62,500
Attractions Top 3* 75,500
* Eiffel Tower, Louvre, Notre Dame
Insights based on TravelAppeal data and analysis of 5,000+ listings of tours, activities, attractions, events and points of
interest in Paris from Airbnb, GetYourGuide, Expedia, TripAdvisor, Viator between 2017-2019.

What We Have Learned:
The major attractions drive tourism
and continue to be far more popular
than activities or experiences.
However, nearly half of travelers want
experiences with locals. In other
words, it��s not an ��either/or.��

Travelers want both.
The question for each creator and seller of
experiences is clear: can you serve them?

Get more insights like these about
the Best Part of Travel:
Tours, Activities & Attractions
Only at

Arival advances the business of creating
amazing in-destination experiences
through events, insights and community
for creators and sellers of Tours, Activities
& Attractions.
Our mission: establish the Best Part of
Travel as the major sector of the global
travel, tourism and hospitality industry
that it deserves to be.
www.arival.travel
www.arivalevent.com

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