�ݺ�ߣ

The document summarizes the demise of the media librarian role in the BBC and other media organizations in the late 1990s and 2000s. It describes how media librarians traditionally provided information research, audio-visual research, rights clearances, training, cataloging, and managing subscriptions and licenses. However, their roles were threatened as technology changed, the industry faced challenges, reporting lines shifted, and user needs evolved. To combat these threats, media librarians diversified their services, embraced new technologies, marketed their expertise, and worked more closely with content producers earlier in the process. The key lessons are that roles are not secure even if users appreciate the services, librarians cannot isolate themselves but must engage and adapt to