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corey@exprimamedia.com
www.exprimamedia.com
@exprima

Armchair Astronauts: The PDXDMC Bootcamp

@exprima
“Wholly new forms of encyclopedias
will appear, ready made with a mesh of
associative trails running through
them… There is a new profession of
trail blazers, those who ﬁnd delight in
the task of establishing useful trails
through the enormous mass of the
common record.”

@exprima
“Man will see around the world.
Persons and things of all kinds will be
brought within focus of cameras
connected electrically with screens at
opposite ends of circuits, thousands
of miles at a span… The instrument
bringing these distant scenes to the
very doors of people will be
connected with a giant telephone
apparatus transmitting each
incidental sound in its appropriate
place.”

@exprima
“Whatever they may do, authors do not write
books. Books are not written at all. They are
manufactured by scribes and artisans, by
mechanics and other engineers, and by printing
presses and other machines.”

@exprima
“Whatever they may do, authors do not write
books. Books are not written at all. They are
manufactured by scribes and artisans, by
mechanics and other engineers, and by printing
presses and other machines.”
“There is no comprehension of any written
piece that does not at least in part depend upon
the forms in which it reaches its reader.”

@exprima
01000101 01111000 01110000
01110010 01101001 01101101
01100001 00100000 01001101
01100101 01100100 01101001

@exprima
"More than a boundary or a sealed border, the paratext is, rather, a
threshold." It is "a zone between text and off-text, a zone not only
of transition but also of transaction: a privileged place of
pragmatics and a strategy, of an inﬂuence on the public, an
inﬂuence that ... is at the service of a better reception for the text
and a more pertinent reading of it.”
"...a fringe of the printed text which in reality controls one's whole
reading of the text".

@exprima
Print Paratext:
Book covers
Blurbs
Paper weight
Typography
Layout
Conventional punctuation
Illustrations
Footnotes
------
Indexes
Book Stores
Libraries
Digital Paratext:
Use Flow
Wireframes
Visual design
Navigation
Chrome
Typography
Multimedia
Social Media
How To
------
Search
Indexes (!)
Book Stores (!)
Libraries (!)

@exprima
Alphabet, radio, TV all encourage the
dominance of a single sense - a form of
hypnosis.
Media that encourage the interplay of all
senses provide the “haptic harmony” of
the old days.
“...our new electronic culture provides
our lives again with a tribal base.”

The Post-Book Era: Armchair Astronauts

@exprima
The artist is the person who invents the means to bridge
between biological inheritance and the environments
created by technological innovation.
_M.M.

@exprima
The artist is the person who invents the means to bridge
between biological inheritance and the environments
created by technological innovation.
_M.M.
Interaction Design (IxD) deﬁnes the structure and behavior of
interactive products and services. Interaction Designers
create compelling relationships between people and the
interactive systems they use.
_IXDA Website

@exprima
To Publish (v) :
early 14c., "to make public," from M.E. publicen
(c.1300), altered (by inﬂuence of banish, ﬁnish,
etc.) from O.Fr. publier, from L. publicare "make
public," from publicus "public"

@exprima
Marketing:
...the activity, set of institutions, and processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at large.

@exprima
Marketing:
Enrolling people to take an active roll in your story.

@exprima
The Post-book Era: Armchair Astronauts
Experiencing multifarious curated content in
intentionally designed containers.

@exprima
Immersive |
Nontrivial
intentionally designed containers.

@exprima
intentionally designed contexts.
Copy
Interactives
Video
Audio
Notation & Commentary
Highlighting & Marking
Bookmarking
Reading Activity
Social Annotation
Social Activity
Publisher Provided User Generated

@exprima
curate (n.)
late 14c., "spiritual guide," from Medieval Latin curatus "one responsible for
the care (of souls)," from Latin curatus, past participle of curare "to take
care of" (see cure (v.)). Church of England sense of "paid deputy priest of
a parish" ﬁrst recorded 1550s.
By the 17th century: a manager or steward, an ofﬁcer of a university, or a
person in charge of a museum, art gallery, library, or the like.
(v.) “to act as curator of (a museum, exhibits, etc.); to look after and
preserve.”

@exprima

�ݺ�ߣ

Armchair Astronauts: The PDXDMC Bootcamp

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