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Armin S. Tayo's CV
- 1. ARMIN SORRERA TAYO 112 A-Luna St. San Juan, City Mobile no. +(63)917-8268537 / (63)920-9497689 _________________________________________________________________________ PROFESSIONAL BACKGROUND 25 years in the Retail Industry, 19 years of which is extensive exposure in Merchandising specializing in major product categories in Food, Non Food and General Merchandise(Appliances – Bazaar & Softlines Categories). With 6 years of experience in Operations. Has experience in both multinational and major national organizations/companies such as: • Pilipinas Makro, Inc. – a Netherlands based retail company, • Robinsons Supermarket & Dept., Store – a Major player in Retail Industry headed by Ms. Robina Gokongwei • SM Hypermarket – part of the SM Food Group headed by Mr. Herbert T. Sy • Shopwise Inc. – a major player in the retail industry headed by Mr. Donnie Tantoco of the Rustans Group of Companies • PGLawson Inc. – A partnership with Puregold Inc., and Lawson JAPAN headed by Mr. Lucio Co. PROFESSIONAL EXPERIENCES PGLAWSON, INC. VP – Merchandising & Marketing December 1, 2014 to April 17, 2015 MAJOR RESPONSIBILITY: Responsible in delivering a profitable Convenience Store business by maintaining a balance assortment between FMCG and Nonfood categories, while increasing contribution of RTE and RTD line, and likewise, ensuring a healthy business by keeping a profitable bottomline. Furthermore, create a Marketing calendar and activities to ensure excitement in the Store to attract continued patronage of the whole clientele, and likewise the neighborhood customers. SPECIFIC DUTIES AND RESPONSIBILITIES:
- 2. Target is to open Lawson Stores this 1st Quarter of 2015, and eventually control and manage a healthy business of the company: 1. To set directions on how to achieve budgeted gross profit, related to sales and other income targets. 2. To provide guidelines and setting point of control on improving buying conditions with suppliers (Promotions, Discounts, Trading Terms) and product development 3. To communicate clearly to staff management decisions, plans or information. 4. Meets regularly TOP suppliers of the division for business development 5. To ensure competitiveness nationally and locally. 6. To develop a team of buyers that will obtain goods and services in the most advantageous terms to the company. RUSTANS SUPERCENTERS, INC. (SHOPWISE INC.) Assistant Vice President for Merchandising - General Merchandise, Electronics Appliances, Textile March 2011 – December 10, 2014 MAJOR RESPONSIBILITY: Tasked to deliver a profitable business in terms of sales and profit by maintaining a balance assortment across all the departments and keeping a good balance of outright and concessionaire Suppliers. Formulates buying policies and ensures its execution towards the achievement of key performance targets which include annual sales, gross profitability and marketing support, correct assortment, maintaining operational standards related to merchandising and inventory management. Manages 3 Major Non Food divisions: General Merchandise, Kitchen Appliances and Textile. Handles a total of 36 Merchandising personnel composed of 3 Division Merchandise Managers, 12 Merchandise Managers and 21 staff positions. Responsible for buying decisions related to importation of products from the United States, China and Thailand that will differentiate Shopwise from other retailers in the same business through new product innovations and price advantage.
- 3. SPECIFIC DUTIES AND RESPONSIBILITIES: Controls and manages 25% of the total business of the company: 7. To set directions on how to achieve budgeted gross profit, related to sales and other income targets. 8. To provide guidelines and setting point of control on improving buying conditions with suppliers (Promotions, Discounts, Trading Terms) and product development 9. To communicate clearly to staff management decisions, plans or information. 10. Meets regularly TOP suppliers of the division for business development 11. To ensure competitiveness nationally and locally. 12. To develop a team of buyers that will obtain goods and services in the most advantageous terms to the company. Pilipinas Makro, Inc. Senior Merchandise Manager- Dry Food and Dry Groceries (Dry Basic, Canned Goods, Snacks & Confectionery) and concurrently, Own Brand and HORECA Food Service Head for Pilipinas Makro Inc. & SM Hypermarket August 2007 to March 11, 2011 Robinsons Supermarket Corp. Senior Division Merchandise Manager Basic Commodities, Instant Noodles, Canned Goods October 1, 2006 to August 15, 2007 Robinsons Department Store Assistant Vice President – Non Apparel May 2, 2006 – September 30, 2007 Pilipinas Makro, Inc. Senior Buyer – Hardlines(Appliances/DIY & Office Automation), January 2001 to April 2006 Buyer – Electronics, June 1998 to December 2000 Assistant Buyer – Electronics, December 1995 to May 1998 Saudi Iron & Steel Co. (HADEED) March 21 1993 - 25 June 1995 Abenson Inc., March 16, 1986 - March 21, 1992 Sales Coordinator / Section Head/Product Specialist EDUCATION
- 4. Manuel Luis Quezon University Bachelor of Science in Psychology Major in Clinical & Industrial Psychology Asean Institute of Electronics Computer Education SPECIAL SKILLS Proficient in MS Word, Excel, Powerpoint, Outlook Fluent in English, Tagalog and Bicol PERSONAL DATA’ Single, born in Virac, Catanduanes on September 12, 1963