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ARNAB KUMAR GHATAK

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Arnab Ghatak
Arnab Ghatak

Arnab Kumar Ghatak is a sales and business development professional with over 2 years of experience in the automobile and telecommunications industries. He currently works as the Town Project Leader for TVS Motor Company in Northeast India, where he manages dealerships and drives revenue. Previously he held a position at Bharti Airtel managing rural dealers and increasing acquisitions. He has a background in finance and marketing and holds an MBA.

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ARNAB KUMAR GHATAK CONTACT: +91 70860 21978 Email ID: arnavghatak89@gmail.com A dynamic professional with experience in Sales & Business Development, Channel Development, across multiple categories, managing promotions & campaign across Upper Assam leading significant growth. Sales & Business Development Field Activation Channel Development Competitor Analysis Revenue Generation Team Management Profile Snapshots:  A result-Oriented professional offering 1 year experience in Automobile & 6 months experience in telecommunication distinguished by commanded performance Sales & Marketing, Business Development & Channel management.  Currently Designated as Town Project Leader (North East) at TVS Motor Co. Ltd.  Holds the credit of success in leading all the activities like planning & implementing market share strategies & promotion to increase market share & to drive revenue & profitability by maximising sales.  Proficiency in monitoring, guiding & motivating team members ensuring sales & business generation.  Excellent in establishing strategic alliances tie ups with financial institutions to arrange retail finance.  Key role in delivering significant business impact by training new members of the sales force, monitoring performance of different sales personnel.  Expertise in deploying monthly targets to DMEs & DSEs.  Efficient organiser, motivator, team player & a decisive leader. Core Competencies:
TVS Motor Company As Town Project Leader since July 2015 Location: North East. Key Result Areas:  Managing an area of 6 Authorised Main Dealers & 22 Authorised Dealers & ensuring control over market & accomplishing market share.  Appointing Authorised dealer across Upper Assam while ensuring infrastructure & manpower availability.  Indentifying rural markets to appoint secondary channel partners to increase sales.  Leading a direct reporting team of Direct Marketing Executives & Network Coordinators across all dealerships.  Organising promotional activities at different townships to promote sales.  Formulating & Budgeting monthly spends for branding, ground activations. Highlights:  Steered promotional activities at different townships & responsible for aggressive growth of scooter segment.  Strategic tie ups with TVS Credit to fund existing customers with two wheeler loan at Margherita, Gourisagar & Chabua.  Conducted 62 Mega Loan Mela at various towns of Upper Assam & Dimapur.  Holds the credit of identifying new Authorised Dealers at Nagaon, Doomduma, Digboi, Moran & Simaluguri.  Rewarded as the Performer of the month North East Area for the month of February 2016 for 2 new AD application & achieving Jupiter PD target with 98% . Bharti Airtel Ltd. As PSR from December 2013 to June 2014 at Silchar, Assam. Location: Silchar, Assam. Key Result Areas:  Managing an area of 12 Rural Dealers & ensuring control over Acquisition, Distribution & Revenue.  Identifying retailers to appoint as Sim Selling & Lapu Selling Outlets at potential to increase acquisition & revenue.  Leading a direct reporting team of Direct Sales Executives working under Rural Super for distribution & Acquisition.  Formulating schemes & organising ground activation at rural markets to increase number of acquisition.  Monitoring & controlling daily sales & activation trends to achieve monthly tertiary & acquisition plans. Highlights:  Created over 70 new agreements for SSO at different areas of rural Cachar.  Worked on the creation of 3 Rural Direct Distributers at NIT Silchar, Kabuganj & Sonai.  Trained dealer manpower & RDs on Daily Bill Cut & TAT. Organisational Experience:
 Maintained High Value FRC ratio at NIT Silchar area throughout the tenure.  MBA (Finance & Marketing) from Centre for Management Studies, Dibrugarh University 2013.  Bcom (Marketing) from D.H.S.K. Commerce College, Dibrugarh 2010.  Project title: Buying Preference of Consumers towards FMCG (With Reference to Soap & Shampoo): B.Com 3rd Year.  “Measuring Customer Satisfaction Level at Different Touch Points”: In Vishal Mega Mart, Dibrugarh: MBA 3rd Semester, Mini Project.  A Project Report on Inventory Management: With Reference To General Store Depot, Northeast Frontier Railway, Dibrugarh: MBA 4th Semester, Major Project. Fathers name: Barun Kumar Ghatak Date of Birth: 30th July 1989 Languages Known: English, Hindi, Assamese & Bengali. Nationality: Indian Present Location: Guwahati. Present Address: Dorthy Apartment, Tarun Nagar by lane 4, ABC, Guwahati. Permanent Address: Marwari Barrack, Jyoti Nagar, Dibrugarh, Assam. Declaration I do hereby declare that the information furnished above is true and correct to the best of my knowledge and belief. Date: 18/07/2016 Arnab Kumar Ghatak Academics Details: Projects Handled: Personal Details:

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ARNAB KUMAR GHATAK

  • 1. ARNAB KUMAR GHATAK CONTACT: +91 70860 21978 Email ID: arnavghatak89@gmail.com A dynamic professional with experience in Sales & Business Development, Channel Development, across multiple categories, managing promotions & campaign across Upper Assam leading significant growth. Sales & Business Development Field Activation Channel Development Competitor Analysis Revenue Generation Team Management Profile Snapshots:  A result-Oriented professional offering 1 year experience in Automobile & 6 months experience in telecommunication distinguished by commanded performance Sales & Marketing, Business Development & Channel management.  Currently Designated as Town Project Leader (North East) at TVS Motor Co. Ltd.  Holds the credit of success in leading all the activities like planning & implementing market share strategies & promotion to increase market share & to drive revenue & profitability by maximising sales.  Proficiency in monitoring, guiding & motivating team members ensuring sales & business generation.  Excellent in establishing strategic alliances tie ups with financial institutions to arrange retail finance.  Key role in delivering significant business impact by training new members of the sales force, monitoring performance of different sales personnel.  Expertise in deploying monthly targets to DMEs & DSEs.  Efficient organiser, motivator, team player & a decisive leader. Core Competencies:
  • 2. TVS Motor Company As Town Project Leader since July 2015 Location: North East. Key Result Areas:  Managing an area of 6 Authorised Main Dealers & 22 Authorised Dealers & ensuring control over market & accomplishing market share.  Appointing Authorised dealer across Upper Assam while ensuring infrastructure & manpower availability.  Indentifying rural markets to appoint secondary channel partners to increase sales.  Leading a direct reporting team of Direct Marketing Executives & Network Coordinators across all dealerships.  Organising promotional activities at different townships to promote sales.  Formulating & Budgeting monthly spends for branding, ground activations. Highlights:  Steered promotional activities at different townships & responsible for aggressive growth of scooter segment.  Strategic tie ups with TVS Credit to fund existing customers with two wheeler loan at Margherita, Gourisagar & Chabua.  Conducted 62 Mega Loan Mela at various towns of Upper Assam & Dimapur.  Holds the credit of identifying new Authorised Dealers at Nagaon, Doomduma, Digboi, Moran & Simaluguri.  Rewarded as the Performer of the month North East Area for the month of February 2016 for 2 new AD application & achieving Jupiter PD target with 98% . Bharti Airtel Ltd. As PSR from December 2013 to June 2014 at Silchar, Assam. Location: Silchar, Assam. Key Result Areas:  Managing an area of 12 Rural Dealers & ensuring control over Acquisition, Distribution & Revenue.  Identifying retailers to appoint as Sim Selling & Lapu Selling Outlets at potential to increase acquisition & revenue.  Leading a direct reporting team of Direct Sales Executives working under Rural Super for distribution & Acquisition.  Formulating schemes & organising ground activation at rural markets to increase number of acquisition.  Monitoring & controlling daily sales & activation trends to achieve monthly tertiary & acquisition plans. Highlights:  Created over 70 new agreements for SSO at different areas of rural Cachar.  Worked on the creation of 3 Rural Direct Distributers at NIT Silchar, Kabuganj & Sonai.  Trained dealer manpower & RDs on Daily Bill Cut & TAT. Organisational Experience:
  • 3.  Maintained High Value FRC ratio at NIT Silchar area throughout the tenure.  MBA (Finance & Marketing) from Centre for Management Studies, Dibrugarh University 2013.  Bcom (Marketing) from D.H.S.K. Commerce College, Dibrugarh 2010.  Project title: Buying Preference of Consumers towards FMCG (With Reference to Soap & Shampoo): B.Com 3rd Year.  “Measuring Customer Satisfaction Level at Different Touch Points”: In Vishal Mega Mart, Dibrugarh: MBA 3rd Semester, Mini Project.  A Project Report on Inventory Management: With Reference To General Store Depot, Northeast Frontier Railway, Dibrugarh: MBA 4th Semester, Major Project. Fathers name: Barun Kumar Ghatak Date of Birth: 30th July 1989 Languages Known: English, Hindi, Assamese & Bengali. Nationality: Indian Present Location: Guwahati. Present Address: Dorthy Apartment, Tarun Nagar by lane 4, ABC, Guwahati. Permanent Address: Marwari Barrack, Jyoti Nagar, Dibrugarh, Assam. Declaration I do hereby declare that the information furnished above is true and correct to the best of my knowledge and belief. Date: 18/07/2016 Arnab Kumar Ghatak Academics Details: Projects Handled: Personal Details: