John Berger's book "Ways of Seeing" critiques traditional art history and analyses visual culture from a Marxist perspective. It challenges the elitism of European oil painting by examining how images are used and interpreted in relation to contemporary media and advertising. Berger argues that photography and other forms of mechanical reproduction have changed how art is experienced and appreciated. The meaning of photographs is shaped not just by what is depicted but also by the context in which images are presented and the assumptions and beliefs of viewers.
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7. John Berger
Ways of Seeing
http://www.youtube.com/watch?v=LnfB-pUm3eI
8. Challenge traditional art
historian.
(political, marxist)
Broad analysis of visual
culture without
privileging fine art.
Critiques the elitism of
European oil
painting, analysing it in
relation to contemporary
media and advertising
Reflects concerns in
contemporary art world:
- commercialism Vs true
purpose of art
- manipulative nature of
mass media and
consumer culture
9. indebted to Walter Benjamins
THE WORK OF ART IN THE
AGE OF MECHANICAL
REPRODUCTION
1936
10. Realism? Accuracy?
visualdata the object
There are limits to objectivity yes, even
when a machine eye is used:
Light (i.e. color etc.) depends on position of
photographer and camera in relation to the object
no two photographs of the object taken from different
places can record exactly the same distribution of light
(colors) of the object photographed. They can be very
similar, but never the same.
angles, distance, etc., too, will always be different.
Other factors: film used, lens, filters, etc.
11. What is the relation between text and image?
Terry Barrett (American critic):
The texts that surround the photograph
eliminate any residual ambiguity and decide
the meaning of the picture.
What other factors changes the meaning of
the photograph?
Its presentational environment T. Barrett.
Is this good or bad?
12. This is a horrifying scene of the Vietnam war. A naked girl
crying, running and screaming towards the camera with soldiers
marching behind her and other children victims. It is haunting and the
despair it instill is enormous. This image shocked the world that reviews
the war.
13. This is the winning photography of the Tsunami reports in the world. It tell of a
woman whose job was to bury the dead. She was devastated by the many
corpses around her and she broke down to plead with heaven in prayer.
14. Susan Sontag:
The aestheticizing tendency of photography is
such that the medium which conveys distress ends
by neutralizing it. Cameras miniaturize
experience, transform history into spectacle. As
much as they create sympathy, photographs cut
sympathy, distance the emotions.
15. So are photographs mirrors of or windows onto
reality?
there is a photographer behind every
photograph
Nelson Goodman on the artists eye:
[he/she]
selects, rejects, organizes, discriminates, associa
tes, classifies, analyzes, and constructs. It does
not so much mirror as take and make, and what it
takes and makes it sees not bare, as items
without attribution, but as things. Nothing is seen
naked.
16. Relationship between words and pictures.
How do what we know and what we believe
affect the way we see art?
How do our assumptions about
art/pictures/images affect the way we see it?
How does art/picture/images become
mystified?
Who are the legitimate purveyors of the
meaning of art/a picture/image?
etc.