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(ART+DATA) Institute

Zach Piester
Zach Piester

The (ART+DATA) Institute brings together the people and tools to examine how data insights are used to make better products and experiences, which in turn, are designed to collect more useful data.

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速 Big Data Analytics drive Better Design Brilliant Design gathers Bigger Data Welcome to the (ART+DATA) Principle Big Data has always been good business. Companies that know more about their customers, competitors and markets, then create products based on that data, have consistently outperformed those that dont. The most valuable company every created, Apple, used a combination of Big Data and Design, validating the principle on level that no other business concept has ever reached. Better Design::Bigger Data The (ART+DATA) Institute brings Who benefits: CEOs, together the people and tools to CMOs, CSOs, CIOs, examine how data insights are used to creative directors, non- make better products and experiences, profit program directors, city planners, ux which in turn, are designed to collect experience designers, more useful data. technology directors.
Better Design :: Bigger Data What is Big Data? What is Good Design? Large data sets, gathered from the Good design engages the customer product and its environment, that so deeply that large sets of data provide insights to customers so exchanged between product and deep that even unrealized intentions user constitute a relationship which and future demand are known. can improved like any other. Why are analytics important to (ART+DATA)? Analytics are often misunderstood. The term simply describes a combination of statistical analysis, powerful software, and operational research which extend our understanding of what is happening and why. What are some examples? -Dyson used data to build a better vacuum -An Audi gathers yotta bytes of data each drive -Bose uses unstructured data to reinvent audio -Singapore built a more livable city with analytics -The Oakland As designed a team on data Insightful, practical models Poor data Big Data Shallow insight Low Limitless insight High Investment Investment Bad design Good Design Low Margins High Margins Vicious Cycle Virtuous Cycle
速 Better Design::Bigger Data www.artplusdata.com @artplusdata

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(ART+DATA) Institute

  • 1. 速 Big Data Analytics drive Better Design Brilliant Design gathers Bigger Data Welcome to the (ART+DATA) Principle Big Data has always been good business. Companies that know more about their customers, competitors and markets, then create products based on that data, have consistently outperformed those that dont. The most valuable company every created, Apple, used a combination of Big Data and Design, validating the principle on level that no other business concept has ever reached. Better Design::Bigger Data The (ART+DATA) Institute brings Who benefits: CEOs, together the people and tools to CMOs, CSOs, CIOs, examine how data insights are used to creative directors, non- make better products and experiences, profit program directors, city planners, ux which in turn, are designed to collect experience designers, more useful data. technology directors.
  • 2. Better Design :: Bigger Data What is Big Data? What is Good Design? Large data sets, gathered from the Good design engages the customer product and its environment, that so deeply that large sets of data provide insights to customers so exchanged between product and deep that even unrealized intentions user constitute a relationship which and future demand are known. can improved like any other. Why are analytics important to (ART+DATA)? Analytics are often misunderstood. The term simply describes a combination of statistical analysis, powerful software, and operational research which extend our understanding of what is happening and why. What are some examples? -Dyson used data to build a better vacuum -An Audi gathers yotta bytes of data each drive -Bose uses unstructured data to reinvent audio -Singapore built a more livable city with analytics -The Oakland As designed a team on data Insightful, practical models Poor data Big Data Shallow insight Low Limitless insight High Investment Investment Bad design Good Design Low Margins High Margins Vicious Cycle Virtuous Cycle
  • 3. 速 Better Design::Bigger Data www.artplusdata.com @artplusdata