Artfinder / Buying a woodland to build the brand
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An internal deck working through how to build a genuinely differentiating story for our brand of art prints - through product, through quality, through a unique story.
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Artfinder / Buying a woodland to build the brand
- 1. Woah Woah Whoh You want to buy a what? ...Ill back up a bit Thursday, 8 December 2011
- 2. Pod economic theory #1: Best stuff, sold for a fair price, without friction = Good EXHIBIT A EXHIBIT B Thursday, 8 December 2011
- 3. Pod economic theory #1: Best stuff, sold for a fair price, without friction = Good Pod economic theory #2: Competing & similar products, the superior brand = Win EXHIBIT C Thursday, 8 December 2011
- 4. Pod Zero to Hero recipe #1: Best stuff + Best brand = Double Plus Good Win Thursday, 8 December 2011
- 5. Pod Zero to Hero recipe #1: Best stuff + Best brand = Double Plus Good Win 錚EXHIBIT D Thursday, 8 December 2011
- 6. What is a brand? "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." - Who are we? - Why are we here? - What do we care about? - What do we do? - Why does it matter? - What makes us special? Tell a story: Thursday, 8 December 2011
- 7. How do we do that then? Display some authentic core values, and tell that story Thursday, 8 December 2011
- 8. How do we do that then? Display some authentic core values, and tell that story (this is the soul!) Thursday, 8 December 2011
- 9. How do we do that then? Display some authentic core values, and tell that story Suggestion #1 Be the point of reference and first port of call for Art Thursday, 8 December 2011
- 10. How do we do that then? Display some authentic core values, and tell that story Suggestion #1 Be the point of reference and first port of call for Art Obviously, yes ...but were working on that Thursday, 8 December 2011
- 11. How do we do that then? Display some authentic core values, and tell that story Suggestion #2 An obsessive attention to detail, quality and sustainability worthy of the artists we represent Thursday, 8 December 2011
- 12. How do we do that then? Materials - local, organic, non-toxic, sustainable Processes - end-to-end control - locally sourced, manufactured Communication - always be telling the story Thursday, 8 December 2011
- 13. Nice print you have there... Hidden Moves by Astro Bear Thursday, 8 December 2011
- 14. Nice print you have there... Where's the paper from? What's it made from? How is it made? Is the pulp sustainably sourced? Has it been bleached? Has the bleach been pumped into the local river? How many miles has it travelled? How? What type of tree is the frame made from? Where was it grown? Was it sprayed with chemicals? Who felled it? Was a new one planted? Whats it finished with? Is it toxic? Did you do the simplest join on the mitre? Or the best? Hidden Moves by Astro Bear Thursday, 8 December 2011
- 15. Brand interlude: A tale of two T-shirts amazingdoes the job Thursday, 8 December 2011
- 16. Brand interlude: A tale of two T-shirts amazingdoes the job 贈49贈8 Thursday, 8 December 2011
- 17. Brand interlude: A tale of two T-shirts made from regularly sprayed cotton, stitched by sweat-shop workers in China 贈49贈8 Thursday, 8 December 2011
- 18. Thursday, 8 December 2011
- 19. Thursday, 8 December 2011
- 20. Nice print you have there (...I have some questions) Thursday, 8 December 2011
- 21. Nice Art鍖nder print you have there OR... Thursday, 8 December 2011
- 22. (You can tuck that away, its 鍖ne) Thursday, 8 December 2011
- 23. This only gets seen by the customer, just once or twice but what a prime bit of space to tell our story! Thursday, 8 December 2011
- 24. How its made What from? Where? By who? + link to its online existence SPIME (well save that for another time, ok?) Thursday, 8 December 2011
- 25. (thats, er... 鍖ne) Formaldehyde bound particle board moulding with wood-effect printed veneer. Glued and pinned at the corners to one of a few standard sizes. So, how is it made? Thursday, 8 December 2011
- 26. How it is made. Wooden frame, cut to size to match the artwork and graded for even grain. Joined using a spline or half lap from contrasting wood and 鍖nished in natural stains and oils. (totally amazing) OR... Thursday, 8 December 2011
- 27. Where is it from? (predictably) Kinda know... Thursday, 8 December 2011
- 28. OR... Where is it from? Kinda know... Sustainably harvested. Replanted forests. Stamps and badges. Standard greenwash. Thursday, 8 December 2011
- 29. OR... Where is it from? Really know. Owned and run. Cut and seasoned onsite to a plan. Long term planning. Thursday, 8 December 2011
- 30. Show me the 贈贈贈 Carbon negative. EU + Forestry com grants & subsidies. Beautiful, authentic, quality products. Becomes part of a unique brand story. Thursday, 8 December 2011
- 31. Bonus round: Do artists shit in the woods? Winter thaw in the woods (1917) by Tom Thomson Thursday, 8 December 2011
- 32. Bonus round: Do artists shit in the woods? Artist in residence programme Thursday, 8 December 2011
- 33. Bonus round: Do artists shit in the woods? Artist in residence programme Woodland sculpture park Thursday, 8 December 2011
- 34. Bonus round: Do artists shit in the woods? Artist in residence programme Woodland sculpture park Artfinder Camp Thursday, 8 December 2011