Blackout Day was a social media campaign launched on March 6th 2015 to promote and celebrate black beauty by flooding Twitter and Tumblr with photos of black people. The campaign was started by T'Von to help fight negative stereotypes of black people and showcase black beauty, as he was tired of the European standard of beauty prevailing. The hashtag was used with phrases like "Black is ALWAYS beautiful" to uplift the black community and say they love who they are despite encounters with racism.