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Article on Innovation

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Pedro Casimiro
Pedro Casimiro

The document discusses innovation and provides advice for innovating within a company. It states that to innovate, one must look for things that don't work or could be improved and then make immediate changes and introduce new ideas to address the issues. The document also warns against overplanning and advises getting started on tasks to facilitate innovation. It notes that critics within a company should provide constructive criticism to help improve ideas, and that innovators should embrace difficulties as that is where the greatest innovation lies.

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PEDROMIGUEL CASIMIRO www.tmcentre.co.za Source: http://www.bizcommunity.com/Article/196/769/151458.html Innovation If I was entrustedwith runningyourcompany'smarketingdepartmentina capacity as your marketingdirector, where wouldI begin to innovate?Well, quite frankly, I would notspend time thinkingaboutwhere to begin, I would just get onwith it. To innovatemeansto look at somethingandbe able to see that it does notwork or it could be better. Youthen immediately takethe necessary actionsby introducingchanges, new ideas andnovel work approachesin the way thatwill makethat which doesnot work, work. Youalso work outhow that which does notwork well can be improvedand work better. When youstreamline the work tomake it more efficient, the result is innovation. Innovationdoesnotrequire lengthy meetings andendless brainstormingsessions. Someofus spenda lot of time perpetually planning, researching and reinventingthe wheel. Yes, you need backgrounddatatomake decisions, but find easily accessible information andget on with the task ahead. Doingso will facilitate innovationvery quickly becauseyouwill immediately be able to see what does notwork andinstantly tweak it. You will instantaneously beable to introducecompletely novelwork approachesto makethings work better thanthey do. That is innovation. More often thannot, thosewho came before us havedone all the necessary groundwork, including planningandresearching for troubleshooting. Allthat is needed in order to innovate is to get on with the activities and processesof solvingmajor work problems, social challenges and performance difficulties. Suchactivities and processeslead to innovation. Enemies of Innovators There is the workplace where youget pathblockers. Barriers are everywhere for youto break down. Here youneed to tread carefully, youcannotjust ignore yourbossand colleagues. Listen to them. Is there a merit to their criticism? Is it constructivecriticism seekingto aid and improveyourcreative spirit andinnovationprocess? Develop andequip yourself with the necessary imperative skills thatwill enable youto listen to criticism aboutyourself and yourwork without being offended anddefensive. Affirm yourself andassert yourwork. Insiston receiving only constructivecriticism. Ask yourcritics how yourinnovationwill not work, and challenge them to help youin comingup with better innovation. Itis all aboutteam work andpulling together. Aboveall, let yourinnovationbe absolutely unrivalledin problemsolving. Do notavoida life of bitter andtaxing entanglements. Thatis where the greatest innovation lies. Easy doesnot makeyougrow. It doesnot makeyouinnovative. Embrace difficulties and seek to find yourgreatest glory in them. The sayinggoes, ¡°Fromthe ashes, the phoenix rises to its greatest glory¡±.
PEDROMIGUEL CASIMIRO www.tmcentre.co.za ThomasEdison, the greatest innovatorofall time, putit well: ¡°Innovation is 1% inspiration and 99% perspiration.¡±Reflect onhow much time yourorganisationspendsoninspirationversus perspiration. Whatare the barriers to execution? How are youattemptingtoovercome them? Marketingdisruptionis the greatest andgrandestform of innovation. Itpresentsmassive changes affecting businessestoday. Thetime is now for buildingnew marketing capabilities from disruption. We cannotpreventmarketingdisruption. To doso is to stopinnovation. Instead, we can make better decisions aboutwhatto do with disruption. We can decide to deal effectively with marketingdisruptions. I chooseto lead the disruptionfrom the front, rather than being its follower.

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Article on Innovation

  • 1. PEDROMIGUEL CASIMIRO www.tmcentre.co.za Source: http://www.bizcommunity.com/Article/196/769/151458.html Innovation If I was entrustedwith runningyourcompany'smarketingdepartmentina capacity as your marketingdirector, where wouldI begin to innovate?Well, quite frankly, I would notspend time thinkingaboutwhere to begin, I would just get onwith it. To innovatemeansto look at somethingandbe able to see that it does notwork or it could be better. Youthen immediately takethe necessary actionsby introducingchanges, new ideas andnovel work approachesin the way thatwill makethat which doesnot work, work. Youalso work outhow that which does notwork well can be improvedand work better. When youstreamline the work tomake it more efficient, the result is innovation. Innovationdoesnotrequire lengthy meetings andendless brainstormingsessions. Someofus spenda lot of time perpetually planning, researching and reinventingthe wheel. Yes, you need backgrounddatatomake decisions, but find easily accessible information andget on with the task ahead. Doingso will facilitate innovationvery quickly becauseyouwill immediately be able to see what does notwork andinstantly tweak it. You will instantaneously beable to introducecompletely novelwork approachesto makethings work better thanthey do. That is innovation. More often thannot, thosewho came before us havedone all the necessary groundwork, including planningandresearching for troubleshooting. Allthat is needed in order to innovate is to get on with the activities and processesof solvingmajor work problems, social challenges and performance difficulties. Suchactivities and processeslead to innovation. Enemies of Innovators There is the workplace where youget pathblockers. Barriers are everywhere for youto break down. Here youneed to tread carefully, youcannotjust ignore yourbossand colleagues. Listen to them. Is there a merit to their criticism? Is it constructivecriticism seekingto aid and improveyourcreative spirit andinnovationprocess? Develop andequip yourself with the necessary imperative skills thatwill enable youto listen to criticism aboutyourself and yourwork without being offended anddefensive. Affirm yourself andassert yourwork. Insiston receiving only constructivecriticism. Ask yourcritics how yourinnovationwill not work, and challenge them to help youin comingup with better innovation. Itis all aboutteam work andpulling together. Aboveall, let yourinnovationbe absolutely unrivalledin problemsolving. Do notavoida life of bitter andtaxing entanglements. Thatis where the greatest innovation lies. Easy doesnot makeyougrow. It doesnot makeyouinnovative. Embrace difficulties and seek to find yourgreatest glory in them. The sayinggoes, ¡°Fromthe ashes, the phoenix rises to its greatest glory¡±.
  • 2. PEDROMIGUEL CASIMIRO www.tmcentre.co.za ThomasEdison, the greatest innovatorofall time, putit well: ¡°Innovation is 1% inspiration and 99% perspiration.¡±Reflect onhow much time yourorganisationspendsoninspirationversus perspiration. Whatare the barriers to execution? How are youattemptingtoovercome them? Marketingdisruptionis the greatest andgrandestform of innovation. Itpresentsmassive changes affecting businessestoday. Thetime is now for buildingnew marketing capabilities from disruption. We cannotpreventmarketingdisruption. To doso is to stopinnovation. Instead, we can make better decisions aboutwhatto do with disruption. We can decide to deal effectively with marketingdisruptions. I chooseto lead the disruptionfrom the front, rather than being its follower.