This document provides advice for entrepreneurs pitching their startup to venture capital investors. It outlines a 12 slide structure for the pitch, including sections on the executive summary, problem, market, solution, business model, technology, intellectual property, competition, team, financials, capital needs, and concluding remarks. Tips are provided for each section, such as clearly outlining the problem and market size, demonstrating the solution is disruptive, explaining the business model and path to profitability, and showing the team has successful experience.
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Artiman Ventures reviews the perfect pitch or strike out - Akhil Saklecha
2. Artiman: Investors & Entrepreneurs
U.S. Investment Team
Amit Shah
Yatin Mundkur
Tom Dennedy
Akhil Saklecha
Ajit Singh
Tim Wilson
India Team
M. J. Aravind
Ramesh Radhakrishnan
US Operations Team
Ida Ng
EIR
Frank Thibodeau
Adam De La Zerda
Mahmood Panjwani
Atul Sharan
Rob Levy
Venture Investing Experience
Collectively managing $900+M invested in 140+ seed/earlystage companies
88 exits with aggregate realized return of 3.3x
11 IPOs and 32 acquisitions
Entrepreneurial Experience
Co-founded 10 startups in the U.S. and India
6 successful exits with aggregate value of > $1 Billion
ZeitNet, PipeLinks, Equator, Daksh, Ross, Kaleida, Clarity, Airgo,
BioImagene
Operating Experience - public and private
Cisco, Rockwell, Siemens, AMD, AT&T, Lucent, Cabletron, Digital Island,
FireEye, Airgo, Clarity Wireless, Adaptive, Compaq, Qualcomm, HP
Technology Background
Played pioneering roles in seminal industries: Server Computing, Networking,
Voice over IP, IPTV, Digital Consumer Electronics
26 US patents
3. Shop talk
VCs are shallow people
KISS
Start at the beginning and top-down
Dont get sucked into arguments that
arent pertinent to the company
Financials at 3 years arent $10M+
Dont try and create competition
Dont bluff. We all talk to each other.
White board
4. Be prepared
Know your data, market, customers
Bring your own dongle
Expect your demo to fail
How much time do you have?
Youve got less than 30 minutes
5. 12 際際滷 Rule
Exec Summary
The Problem
Market
The Solution
Business Model
Technology
IP/Regulatory
Competition
Team
Financials
Capital needs
Exec Summary
6. The Breakdown
Exec summary
Begin and end with it
It should tell the story
Current status of the company
Broad strokes
Dont let questions distract you
7. The lion and the mouse
The Problem
Go big or go home
Needs to touch a lot of people
Market
Top Down
Bottoms Up
Is it growing?
Who and where are the customers?
8. Bigger is better
The Solution
Must Have, Deadly Sins
Disruptive
Makes sense
Can you do it?
Business Model
How do you make money? Breakeven?
Do you understand sales & marketing?
9. Dogs pee to mark their turf. What do you do?
IP
Patents are like gold
But is it fundamental?
Crowded areas need FTO
Regulatory
What is needed here?
Its all about time and money
10. Find the white space
Competition
Know them well
Your uniqueness needs to be very clear
Threes a crowd
Team
If you had great exits - move to slide #1
Brands and experience
Domain knowledge and depth
More than 50% of the equation
11. Show me the money
Financials
Bottoms up creation
Does it scale?
VCs love haircuts
So whats the Ask?
Whats been raised? Any skin in the game?
What are you going to do with it?
Is it realistic?
12. Wrap it up
Exec summary
End where you began
Concluding remarks
How do you get to $1B revenue
Summarize thoughts and concerns
What info can you send?
Who are the experts that you can connect?
When is the expected follow-up?