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This document summarizes a psychology journal entry about social behavior observed at a Starbucks coffee shop. It describes the schemas or sequences people follow when ordering coffee, such as looking at the menu, ordering, paying, and waiting for their drink. It also discusses the availability and representative heuristics, or mental shortcuts, people use to make judgments about others at Starbucks. Some believe only "rich" people go there or that it makes teenagers look cool, and others judge customers as wasting money on expensive drinks. The journal notes a girl observing a man in a yellow shirt, wondering about his background.
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- 1. FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS 04/14 NAME : ILHAMI BINTI IBRAHIM STUDENT ID : 0319155 COURSE CODE : SOCIAL PSYCHOLOGY (PSY30203) TITLE : PSYCHOLOGY JOURNAL ONE
- 2. Social Behavior The picture above was taken at a famous coffee shop, Starbucks Coffee somewhere in Shah Alam. There are a few concepts regarding this social behavior that I would like to elaborate and talk about. The first concept that comes to mind right after seeing this situation are the schemas. Schemas clearly means some sequence. For example, we went to Starbucks, we look at the menu board and we ordered at the cashier. Soon after ordering, we straight away pay for the orders. Right after paying, we wait at the waiting counter to pick up our orders. Next, we collect the orders, search for a table and enjoy the orders. The next concept that I can relate based on this picture are availability heuristics. Heuristics means a simple rule of thumb, and availability heuristics means something that is
- 3. brought to mind easily. When people thinks of Starbucks, what comes to their mind is that only rich people goes to this kind of place. For teenagers, they might think of the free wifi. Not just that, teenagers easily thinks that this kind of place can make them somewhat cool to their friends. Based on that elaboration, I can definitely relate to representative heuristics, which is judgment made. As others seeing these people entering Starbucks, they straight away judge that these people wastes their money on an expensive drink just because they want the fame. But what they do not realize is that those people are not just buying an expensive drink but also a quality of a good coffee. Lastly, you can definitely see that the girl with the pink kurung was looking straight at the guy with the yellow shirt on. I believe that she might be thinking what does a guy, dressing up like that doing at Starbucks. You never know, he might be a boss to somebody or a son to a millionaire.