The document outlines ARTK Consulting's change management program model, which consists of five phases: create urgency, gather support, articulate goals, nominate roles, and reward changes. It then describes key change program roles like the change leader, program sponsor, and project manager. These roles are responsible for driving, implementing, enabling, and receiving organizational changes. The model provides a framework to lead change through establishing a sense of urgency, gaining stakeholder buy-in, setting goals, assigning responsibilities, and celebrating successes.