際際滷

際際滷Share a Scribd company logo
Artoo detoodu133
TARGET
GROUP
UNIVERSITY
STUDENTS
&
YOUNG
PROFESSIONALS
CHANGE
MAKERS
OUR CHANGEMAKERS ARE OUR YOUTHS,
OUR STUDENTS, GRADUATES,
ENTREPRENEURS, YOUNG PROFESSIONALS,
WHO ARE ABOUT TO EMBARK UPON THEIR JOURNEYS
TO CHANGE THE WORLD. AND XYLO WANTS TO
BE A PART OF THIS REVOLUTION.
WITH THE SLEEK LOOK, UNIQUE DESIGN AND SMOOTH
WRITING EXPERIENCE, XYLO WANTS TO INSTIL OUR
CHANGEMAKERS WITH A SENSE OF ACCOMPLISHMENT
AND POWER WHENEVER THEY WRITE.
THEY SAY, PEN IS MIGHTIER THAN SWORD. XYLO
BELIEVES IT.
GUIDELINE
brand
LOGO, COLOR AND TYPOGRAPHY
THE MINIMALIST LOGO
SYMBOLIZES THE SLEEK AND
UNIQUE DESIGN XYLO OFFERS
FOR OUR PROFESSIONALS.
IT ALSO STANDS FOR THE
SIMPLICITY AND STYLE
COMBINATION THAT OUR
YOUTH OPT FOR.
THE SIGNATURE BLACK AND
YELLOW COLOR DEFINES
XYLO'S BRAND IMAGE AND
SHALL BE USED IN ALL
MERCHANDISES AND
PROMOTIONAL MATERIALS
THE BRAND TYPOGRAPHY
INCLUDES TWO FONTS,
QUICKSAND AND JOSEFIN
SANS. THESE FONTS SHALL
DEFINE THE BRAND XYLO
AND SHALL BE USED
IN MOST OFFICIAL AND
PROMOTIONAL
MATERIALS.
THE X IN THE LOGO STANDS
AS A SYMBOL OF GOALS,
ACHIEVEMENT AND
COMPETITION.
POSITIONING
STRATEGIES
BRAND
VALUE
USP
PROMOTION
B2B
PRICE
EXISTING
UNIQUE DESIGN
AND SMOOTH
WRITING
EXPERIENCE
B2B PARTNERSHIP
AND CORPORATE
GIFTS FOR BULK
SALES IN
OFFICES AND
BUSINESSES
TVC, PRINT ADS
AND OTHER BTL
ACTIVITIES
MID-TIER PRICING
THAT ENSURES
AFFORDABILITY AND
QUALITY
CHANGE
MAKERS
BE THE CHANGE.

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Artoo detoodu133

  • 3. CHANGE MAKERS OUR CHANGEMAKERS ARE OUR YOUTHS, OUR STUDENTS, GRADUATES, ENTREPRENEURS, YOUNG PROFESSIONALS, WHO ARE ABOUT TO EMBARK UPON THEIR JOURNEYS TO CHANGE THE WORLD. AND XYLO WANTS TO BE A PART OF THIS REVOLUTION. WITH THE SLEEK LOOK, UNIQUE DESIGN AND SMOOTH WRITING EXPERIENCE, XYLO WANTS TO INSTIL OUR CHANGEMAKERS WITH A SENSE OF ACCOMPLISHMENT AND POWER WHENEVER THEY WRITE. THEY SAY, PEN IS MIGHTIER THAN SWORD. XYLO BELIEVES IT.
  • 4. GUIDELINE brand LOGO, COLOR AND TYPOGRAPHY THE MINIMALIST LOGO SYMBOLIZES THE SLEEK AND UNIQUE DESIGN XYLO OFFERS FOR OUR PROFESSIONALS. IT ALSO STANDS FOR THE SIMPLICITY AND STYLE COMBINATION THAT OUR YOUTH OPT FOR. THE SIGNATURE BLACK AND YELLOW COLOR DEFINES XYLO'S BRAND IMAGE AND SHALL BE USED IN ALL MERCHANDISES AND PROMOTIONAL MATERIALS THE BRAND TYPOGRAPHY INCLUDES TWO FONTS, QUICKSAND AND JOSEFIN SANS. THESE FONTS SHALL DEFINE THE BRAND XYLO AND SHALL BE USED IN MOST OFFICIAL AND PROMOTIONAL MATERIALS. THE X IN THE LOGO STANDS AS A SYMBOL OF GOALS, ACHIEVEMENT AND COMPETITION.
  • 5. POSITIONING STRATEGIES BRAND VALUE USP PROMOTION B2B PRICE EXISTING UNIQUE DESIGN AND SMOOTH WRITING EXPERIENCE B2B PARTNERSHIP AND CORPORATE GIFTS FOR BULK SALES IN OFFICES AND BUSINESSES TVC, PRINT ADS AND OTHER BTL ACTIVITIES MID-TIER PRICING THAT ENSURES AFFORDABILITY AND QUALITY