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arysahulatbazar

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Amin Lalani
Amin Lalani

The document summarizes the current status of online retail in Pakistan and outlines opportunities and targets for ARY Sahulat Bazar. It discusses analyzing customer surveys over the last two years which found that awareness of ARY Sahulat Bazar needs to be increased through TV advertisements. It also recommends adding more fashion variety and improving product quality and website usability. The document then outlines restructuring efforts such as setting up virtual stores, moving from a CRM to an ERP system, and analyzing metrics like wallet card issuance, dispatch times, and earnings by channel.

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The Way Forward
Current Digital Status 34 million internet users. 25 million facebook users 4000 per day order booked by Daraz.pk with average value of Rs.5000 200 orders booked by DealToday with average value of Rs.2500 30+ top rated webstores like homeshopping, ishopping, mycart Retail business as per SBP stands at $40 billion (2015)
Opportunity for ARYSB A share in $750 million online retail market place Eco System (individual stores to small retailers) Payment System Infomercial / Onground Bazar to promote product Virtual Stores at Bus Stop
My Targets Item To be Sahulat Wallet Card New 100k card issued through call centre, web and onground activity Vendors Reach 1000 vendors Order Management Deliver order in 5-7 days Monthly Revenue 10 Million Electronics 5 Million Phone and Laptop 3 Million Fashion System based organisation ERP, Training and JD UK monthly 25k GBP Call centre Receive 100k calls missed at Zong
Business Analytic at A Glance At Sahulat Bazar Best Practices My Achievements People Centered Organization System Centered Organization Designed an organogram and process flow Less than 100 Vendor with just 1 Manager 1000s of Vendor with Category Managers Sign Electro Express who got 7 brands in 1 day and got SONY and Haier onboard. Drafted Vendor Relationship Policy. Infinite Delivery Time 5-7 Days Delivery Brought delivery time to 5-7 days in some cases same day delivery. Through Calls Only (Zong Wireless) Efficient Support through Call, Email, SMS & WhatsApp Sign PTCL for 30 line BRI an 3CX Call Centre Application Order processing by Jari Order processed by Order Fullfillment Centre Setup Order Fulfillment Centre No policy for Return and Refund Proper RMA System RMA procedure and policy set Lack of integrated work ERP based system Developed Dashboard and Purchased Order System TV based Marketing Only Hybrid Marketing (Online & Offline) Structured a Digital Marketing Team Idea Centric Business Consumer Centric Completed 2 years Customer Survey Research Distributed Management Centralized Management Centralized Vendor Management & Speedy Remit Missing Excitement and Innovation Innovation and Excitement Launch QR Code App and Trained Staff Payroll based HR Performance based HR Setup individual and departmental KPIs Weekly and Monthly Performance Review Meeting
Customer Survey
Customer Survey Analysis for last 2 years
Recommendation of Customer Survey Most of the people dont know about the ARY Sahulat Bazar so we should give Advertisement on TV of ARY Sahulat Bazar to spread further awareness in people. We should hire our own employee to deliver the orders as compare to TCS. We should make sure that order delivery must be on time so that it will be beneficial for the organization. Wallet Card should provide on time so that customers will enjoy the services of Wallet card. As well as the way of Top Up is difficult customer fed up with it thats the reason customers will use otherwise for shopping as compare to use of wallet card. Mostly Women are interested in Fashion, so we need to Add Variety related to fashion. Its a good step to increase the online shopping. As well as improve the Quality of Products. Make the website Easy to understand and correct the spelling of products
See complete report enclosed
Restructuring Efforts
arysahulatbazar
arysahulatbazar
arysahulatbazar
arysahulatbazar
Virtual Store
Virtual Store Setup Design and Launch Apps Training to staff Order Management
From CRM to ERP
31% 41% 28% Status of Dispatch, Delivered and Pending Cards Dispatch Delivered Pending 30% 70% TCS Stallion Rs0 Rs50 Rs100 Rs150 Rs200 Rs250 Rs300 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 SMS Phone Website POS Earning Day Wise Rs0.00 Rs50.00 Rs100.00 Rs150.00 Rs200.00 Rs250.00 Rs300.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SMS Phone Website Total Earning Month Wise (All Three and Total)

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arysahulatbazar

  • 2. Current Digital Status 34 million internet users. 25 million facebook users 4000 per day order booked by Daraz.pk with average value of Rs.5000 200 orders booked by DealToday with average value of Rs.2500 30+ top rated webstores like homeshopping, ishopping, mycart Retail business as per SBP stands at $40 billion (2015)
  • 3. Opportunity for ARYSB A share in $750 million online retail market place Eco System (individual stores to small retailers) Payment System Infomercial / Onground Bazar to promote product Virtual Stores at Bus Stop
  • 4. My Targets Item To be Sahulat Wallet Card New 100k card issued through call centre, web and onground activity Vendors Reach 1000 vendors Order Management Deliver order in 5-7 days Monthly Revenue 10 Million Electronics 5 Million Phone and Laptop 3 Million Fashion System based organisation ERP, Training and JD UK monthly 25k GBP Call centre Receive 100k calls missed at Zong
  • 5. Business Analytic at A Glance At Sahulat Bazar Best Practices My Achievements People Centered Organization System Centered Organization Designed an organogram and process flow Less than 100 Vendor with just 1 Manager 1000s of Vendor with Category Managers Sign Electro Express who got 7 brands in 1 day and got SONY and Haier onboard. Drafted Vendor Relationship Policy. Infinite Delivery Time 5-7 Days Delivery Brought delivery time to 5-7 days in some cases same day delivery. Through Calls Only (Zong Wireless) Efficient Support through Call, Email, SMS & WhatsApp Sign PTCL for 30 line BRI an 3CX Call Centre Application Order processing by Jari Order processed by Order Fullfillment Centre Setup Order Fulfillment Centre No policy for Return and Refund Proper RMA System RMA procedure and policy set Lack of integrated work ERP based system Developed Dashboard and Purchased Order System TV based Marketing Only Hybrid Marketing (Online & Offline) Structured a Digital Marketing Team Idea Centric Business Consumer Centric Completed 2 years Customer Survey Research Distributed Management Centralized Management Centralized Vendor Management & Speedy Remit Missing Excitement and Innovation Innovation and Excitement Launch QR Code App and Trained Staff Payroll based HR Performance based HR Setup individual and departmental KPIs Weekly and Monthly Performance Review Meeting
  • 7. Customer Survey Analysis for last 2 years
  • 8. Recommendation of Customer Survey Most of the people dont know about the ARY Sahulat Bazar so we should give Advertisement on TV of ARY Sahulat Bazar to spread further awareness in people. We should hire our own employee to deliver the orders as compare to TCS. We should make sure that order delivery must be on time so that it will be beneficial for the organization. Wallet Card should provide on time so that customers will enjoy the services of Wallet card. As well as the way of Top Up is difficult customer fed up with it thats the reason customers will use otherwise for shopping as compare to use of wallet card. Mostly Women are interested in Fashion, so we need to Add Variety related to fashion. Its a good step to increase the online shopping. As well as improve the Quality of Products. Make the website Easy to understand and correct the spelling of products
  • 16. Virtual Store Setup Design and Launch Apps Training to staff Order Management
  • 17. From CRM to ERP
  • 18. 31% 41% 28% Status of Dispatch, Delivered and Pending Cards Dispatch Delivered Pending 30% 70% TCS Stallion Rs0 Rs50 Rs100 Rs150 Rs200 Rs250 Rs300 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 SMS Phone Website POS Earning Day Wise Rs0.00 Rs50.00 Rs100.00 Rs150.00 Rs200.00 Rs250.00 Rs300.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SMS Phone Website Total Earning Month Wise (All Three and Total)