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As media evaluation
- 1. AS Media Evaluation Gavin Burge
- 2. • In what ways does your media product use, develop or challenge forms and conventions of real media products? • My film is similar to many other horror and films due to the generic conventions in which most horror films use. The first important convention is that of suspense, keeping the audience at the edge of their seats through not showing them what is going to happen next. I had made this effective using an eerie non diegetic sound track and sound effects in which a particular character makes for example, screams. There are other horror films in which use fairly similar techniques to draw attention to what is happening and also at the same time scaring the audience a little. In many films, flashback sequences from a particular character to what they had witnessed previously are used to add suspense and fear.
- 3. Sleepy Hollow is a example of a horror film with effective flashbacks which help the audience understand what had happened previous to the events and to bring the storyline together. During the flashbacks you never clearly see the face of the killer, which adds to the effect on the audience of wanting to know who it is.
- 4. • This is similar to films such as the Scream Trilogy, as the murderer is hidden behind a mask and a costume giving no hints to who it could possibly be, but the audience know it’s someone that’s in the group. However, with our film it is possible that it is a member of the group, but it is also possible to be someone completely out of the question- you may not have come across them before.
- 5. • How does your media product represent particular social groups? • Before filming we decided to watch a variety of different horror films in which would help us prepare and create our film opening. In all the films we had watched the characters were either teenagers or young adults. I decided to use a white male for our main character, and I used a range of shots such as close ups and extreme close ups in a low key lighting to show his facial expressions and body language. The other characters are not stereotyped which is different from most horror films as they are quite stereotypical with characters and the roles they play.
- 6. • What kind of media institution might distribute your media product and why? • The kind of media institution that might distribute my media product would most likely be a small film production company. Due to the nature of the film, it being a thriller/horror, the institution should be concentrated on that kind of genre. I think a smaller production company would prefer to distribute my media product because of the limited market for films of this genre. The media institution that might be interested in distributing my media product would be Summit Entertainment. I think they would be interested because from looking at films they distribute I can see that they are one of the main institutions that distributes films in the horror genre. For example, the Wrong Turn franchise and Sorority Row. How I created our film opening enables a potentially well written plot and is similar to the films in which the institution distributes. It is more similar to the Wrong Turn franchise as our film is based in a wooded area and the murderer would act similarly to the ‘hillbillies’ in Wrong Turn.
- 7. • Who would be the audience for your media product? Ìý • TheÌýaudienceÌýofÌýmyÌýhorrorÌýfilmÌýisÌýteenagersÌýagedÌý15ÌýandÌýover.ÌýWeÌýchoseÌý theÌýcertificateÌýofÌý15ÌýbecauseÌýweÌýfeltÌýthatÌýitÌýwasÌýmoreÌýsuitableÌýthanÌýaÌý12ÌýorÌý aÌý12AÌýbutÌýnotÌýasÌýbadÌýasÌýanÌý18.ÌýBecauseÌýIÌýhadÌýlittleÌýdialogueÌýinÌýmyÌýfilm,ÌýIÌý willÌýnotÌýneedÌýtoÌýworryÌýaboutÌýtheÌýuseÌýofÌýstrongÌýlanguage,ÌýandÌýthereÌýisÌýnoÌý bloodÌýorÌýgoreÌýthatÌýviewersÌýwouldÌýfindÌýoffensive.ÌýHowever,ÌýbecauseÌýofÌýtheÌý violentÌýthemesÌýandÌýundertones,ÌýIÌýhaveÌýdecidedÌýthatÌýtheÌýfilmÌýshouldÌýbeÌýaÌý 15.Ìý
- 8. • How did you attract/address your audience? Ìý • ByÌýusingÌýinterestingÌýtitlesÌýandÌýsuspenseÌýcausingÌýmusic,ÌýtheÌýaudienceÌýwillÌý beÌýdrawnÌýinÌýtoÌýtheÌýproduct.ÌýTheÌýuseÌýofÌýcameraÌýanglesÌýandÌýsoundÌýwillÌýkeepÌý theÌýaudience’sÌýattention,ÌýandÌýtheÌýconclusionÌýtoÌýtheÌýopeningÌýsequenceÌýwillÌý ensureÌýthatÌýmyÌýaudienceÌýwillÌýcontinueÌýtoÌýwatchÌýtheÌýfilmÌýafterÌýtheÌýopeningÌý sequenceÌýhasÌýfinished. • TheÌýopeningÌýfewÌýminutesÌýofÌýaÌýfilmÌýareÌýextremelyÌýimportantÌýtoÌýtheÌýsuccessÌý ofÌýit.ÌýIfÌýtheÌýopeningÌýfewÌýminutesÌýdoÌýnotÌýengageÌýtheÌýaudience,ÌýtheyÌýwillÌýnotÌý continueÌýtoÌýwatchÌýit.
- 9. • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? • LookingÌýbackÌýatÌýtheÌýpreliminaryÌýtaskÌýthatÌýweÌýhadÌýdoneÌýatÌýtheÌýbeginningÌýofÌý theÌýyearÌýIÌýhaveÌýlearntÌýquiteÌýaÌýlot.ÌýForÌýexample,ÌýtheÌýdifferentÌýcameraÌýanglesÌý inÌýwhichÌýweÌýcanÌýuseÌýtoÌýshootÌýourÌýfootageÌýwhichÌýcanÌýgiveÌýoffÌýdifferentÌý effects,ÌýsuchÌýasÌýaÌýhighÌýangledÌýshot.ÌýAsÌýmentionedÌýbefore,ÌýIÌýhaveÌýlearntÌýaÌý lotÌýaboutÌýeditingÌýandÌýusingÌýaÌýcameraÌýwhilstÌýshootingÌýfootageÌýcorrectly.ÌýIÌý haveÌýalsoÌýlearntÌýhowÌýtoÌýuseÌýotherÌýprogrammes,ÌýsuchÌýasÌýAdobeÌýPhotoshopÌý andÌýAdobeÌýAfter-EffectsÌýwhilstÌýcreatingÌýourÌýfinalÌýpiece.ÌýIÌýhadÌýalsoÌýwatchedÌý someÌýtutorialsÌýonÌýYouÌýTubeÌýtoÌýhelpÌýunderstandÌýhowÌýtoÌýuseÌýtheseÌý programmesÌýefficientlyÌýandÌýeasily.
- 10. • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? • Looking back at the preliminary task that we had done at the beginning of the year I have learnt quite a lot. For example, the different camera angles in which we can use to shoot our footage which can give off different effects, such as a high angled shot. As mentioned before, I have learnt a lot about editing and using a camera whilst shooting footage correctly. I have also learnt how to use other programmes, such as Adobe Photoshop and Adobe After-Effects whilst creating our final piece. I had also watched some tutorials on You Tube to help understand how to use these programmes efficiently and easily.