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ASAE 2011 MMC Presentation - SEO

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Todd Von Deak, MBA, CAE
Todd Von Deak, MBA, CAE

TVD - Presentation at the 2011 ASAE MMC Presentation - "From Page 55 to Page 1 - One Journey Out of the Google Abyss"

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From Page 55 to Page 1: One Journey Out of the Google Abyss Tuesday, April 26 th (10:15 AM) Society of Hospital Medicine (SHM) Ashley Berger Senior Manager of Marketing Todd Von Deak, MBA, CAE - VP of Operations & General Manager Shawn Sullivan - Web/Interactive Services Manager www.asaecenter.org/mmcc Hub Tag: #MMCCon lb1 T
T
A
SHMs Abyss Hospitalist Jobs
SHMs Abyss 55 Pages PAGE 55 We were here
A
It All Began With Research T
S
www.brussels.emarketingservices.eu S
SHMs Research Formula: Our Site: Know what we have Other Sites: View source Links/Traffic: Yahoo/Google A
PageRank: What is it? Googles technology that determines the importance of a webpage by looking at what other pages link to it, as well as other factors The more sites that link to you, the higher your PageRank. The higher the PageRank of the pages that link to you, the higher your PageRank. S
Make sure your content is relevant & useful: Dont duplicate content and make sure every page is unique. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. S
T
Hit the Basics on Your Own Site Content (Delete Pages!) Alt Text on Images Meta and H1/H2 Tags Analytics Coding We were surprised to find just how many of the basics werent so basic. A
Tools You Can Use: Research Findings T PageTag Meta Tag H1/H2 Tags Keywords Links Our Site #1 Site We Want to Be Like #2 Site We Want to Be Like #3 Site We Want to Be Like
How to View Source Right Click on page Click View Source Look for Title and Meta S
Reading the Source S
T Unique Visitors Pages Viewed Time on Site What to Look For
Tools You Can Use: Audit Your Top 10 Pages Site Wide : XML Site Map T URL #1 URL #2 URL #3 URL #4 TitleTag (Y/N)? Meta Tags? Heading Tags? Alt. Text -Images? Content Reviewed? Appropriate Links? Analytics Code?
Check List: S Page Title Meta Keywords Meta Description Image Alt Tags Content Link Names
Link Building Can Hold the Key T
SHMs Keys to Link Building: Not all links are equal Dont always reciprocate Its a marathon, not a sprint A
A
Launched a PPC Campaign: Time for organic to work Kept it simple Mitigated Risk ($$$) Data allowed for continual adjustments/improvements. T
Lessons Learned Put Points on the Scoreboard Basics Count Play Tee Ball Audit Yourself Regularly PPC can buy you time Monitor, Track and Adjust T
Questions? Todd [email_address] 800-843-3360 Ashley [email_address] 800-843-3360 Shawn [email_address] 800-843-3360 T

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ASAE 2011 MMC Presentation - SEO

  • 1. From Page 55 to Page 1: One Journey Out of the Google Abyss Tuesday, April 26 th (10:15 AM) Society of Hospital Medicine (SHM) Ashley Berger Senior Manager of Marketing Todd Von Deak, MBA, CAE - VP of Operations & General Manager Shawn Sullivan - Web/Interactive Services Manager www.asaecenter.org/mmcc Hub Tag: #MMCCon lb1 T
  • 2. T
  • 3. A
  • 4. SHMs Abyss Hospitalist Jobs
  • 5. SHMs Abyss 55 Pages PAGE 55 We were here
  • 6. A
  • 7. It All Began With Research T
  • 8. S
  • 10. SHMs Research Formula: Our Site: Know what we have Other Sites: View source Links/Traffic: Yahoo/Google A
  • 11. PageRank: What is it? Googles technology that determines the importance of a webpage by looking at what other pages link to it, as well as other factors The more sites that link to you, the higher your PageRank. The higher the PageRank of the pages that link to you, the higher your PageRank. S
  • 12. Make sure your content is relevant & useful: Dont duplicate content and make sure every page is unique. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. S
  • 13. T
  • 14. Hit the Basics on Your Own Site Content (Delete Pages!) Alt Text on Images Meta and H1/H2 Tags Analytics Coding We were surprised to find just how many of the basics werent so basic. A
  • 15. Tools You Can Use: Research Findings T PageTag Meta Tag H1/H2 Tags Keywords Links Our Site #1 Site We Want to Be Like #2 Site We Want to Be Like #3 Site We Want to Be Like
  • 16. How to View Source Right Click on page Click View Source Look for Title and Meta S
  • 18. T Unique Visitors Pages Viewed Time on Site What to Look For
  • 19. Tools You Can Use: Audit Your Top 10 Pages Site Wide : XML Site Map T URL #1 URL #2 URL #3 URL #4 TitleTag (Y/N)? Meta Tags? Heading Tags? Alt. Text -Images? Content Reviewed? Appropriate Links? Analytics Code?
  • 20. Check List: S Page Title Meta Keywords Meta Description Image Alt Tags Content Link Names
  • 21. Link Building Can Hold the Key T
  • 22. SHMs Keys to Link Building: Not all links are equal Dont always reciprocate Its a marathon, not a sprint A
  • 23. A
  • 24. Launched a PPC Campaign: Time for organic to work Kept it simple Mitigated Risk ($$$) Data allowed for continual adjustments/improvements. T
  • 25. Lessons Learned Put Points on the Scoreboard Basics Count Play Tee Ball Audit Yourself Regularly PPC can buy you time Monitor, Track and Adjust T
  • 26. Questions? Todd [email_address] 800-843-3360 Ashley [email_address] 800-843-3360 Shawn [email_address] 800-843-3360 T