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Editor's Notes

1. Welcome to the gold rush. It seems like everyone is talking about learning analytics and it’s an unusual university that isn’t investing time and effort into learning analytics CQUniversity is no exception with a long running learning analytics research project starting to project into CQUniversity’s learning and teaching arena
2. Learning analytics is the use of data about learners and their contexts, for the purposes of understanding and optimising learning and the environments in which it occurs
3. As an indication of the increasing level of interest in learning analytics, A quick scan of ASCILITE proceedings over the last few years shows are marked increase in the number of publications that included learning analytics in the title.
4. We know that it has certainly risen to the attention of the sector. We would argue that this is primarily because one conception of learning analytics aligns nicely with the tendency toward the techno-rationalist approach to management that is dominant in Australian universities. We’re being rational by doing this, so we should do it.
5. This makes sense as learning analytics has the potential to contribute greatly to learning and teaching across the sector. Learning analytics seems to be the new light that will help us achieve the goal of data-driven decision making and help us deal with the uncertainty and change facing higher education.
6. That said, we are yet to see any large scale LA implementations although small scale projects are cropping up all over
7. Basing decisions on data and evidence? Let’s start with the obvious. Of course we want to do this. We know that senior management like to do this and that academics should (and like) to make decisions based on data and evidence. (Of course it’s also obvious that most human beings tend to fail badly at this)
8. The rapid increase in level of interest in LA over the last few years is showing some of the hallmarks of a management fad or fashion According to Gibson & Tesone, Fads are innovations that appear to be rational and functional and are aimed at encouraging better institutional performance. Fads often speak to managers in that they appear to be common-sense and appeal to organisational rationality around efficiency and effectiveness, and this makes counter-argument difficult. We believe that learning analytics talks strongly to management due to its potential to complement existing business intelligence efforts and the developing hype has the potential to swamp deliberate mindful learning analytics implementations And I bet you are expecting the next slide to be the Gartner hype cycle which always seems to appear in these sorts of presentations
9. We prefer the Birnbaum cycle which is more pessimistic than gartner which assumes that every fad finds a plateau of productivity. Fads tend to follow a cycle and over a decade ago Birnbaum wrote a book about fads in higher education and proposed this cycle to describe management fads. We think that learning analytics is somewhere in this cycle at the moment.
10. Brings me to our argument
11. We are excited about the possibilities of learning analytics. David is a faculty member at USQ teaching a course with 300+ students and Rolley and I are part of the the central learning and teaching support area at CQUniversity. for us, the potential of learning analytics to contribute to learning and teaching is very exciting
12. The trouble is that based on our experience we expect the implementation to be where it goes wrong The increasing hype around learning analytics generates a desire by institutions to get on the bandwagon, and as said before this can swamp mindful implementation The last large scale information-based revolution in Universities was ERP systems. ERPs promised to reduce costs, increase growth, improve business processes, heighten productivity and increase agility. I’m not sure of any of these systems where the reality actually lived up to the rhetoric that was being bandied around when they were being adopted?
13. This is something we would all like to avoid with learning analytics. Today we’ll use an example of a real learning analytics project to describe what we think are the three possible approaches that institutions might take when implementing learning analytics from a learning and teaching perspective. These are: Do it to the teachers Do it for the teachers Do it with the teachers
14. Early alert student indicators or EASI is a learning analytics application currently in operation at CQUniversity EASI was conceived out of a strategic imperative to help improve student retention by providing teaching staff with better information on students who might be struggling during the term It combines data from the student information system with student activity data from Moodle and combines them into a view for teaching staff
15. At the core, EASI is simply a webpage that is linked from every Moodle course and provides a list of students sorted on an estimate of their success or EOS throughout the term. The system allows teachers to conduct nudges, whereby students who might be less engaged than they could be can be nudged by their teacher in the hope that they re-engage
16. The page is by default sorted by the automatically generated EOS that is calculated using an algorithm that combines factors such as GPA, previous fails of this course, pass/fail rates and the like, with each students current level of Moodle activity at this particular point in the term as indicated by the number of clicks they have made within the Moodle course site The EOS is displayed using traffic light colours beside each student. Note that in this case all the students are yellow as its using fabricated data that we use for testing purposes.
17. Just to explain the columns that are being displayed here, we have: Student name and number If they have failed this course previously a number will appear beside the student in this column. If the student is in their first term at CQU a star will appear in the first term column Any nudges that have been performed on this student will be displayed in the nudges column Then we have the number of courses they have attempted, their GPA for this program, their program of enrolment, campus, course load this term, passrate, courses passed, gender and age The total of their Moodle activity appears in the sigma column while each week’s activity appears in the corresponding week column MAV
18. Now there is a lot of data being displayed by default so we added a settings button whereby staff could reorder the column display or remove columns that they aren’t interested in.
19. Teaching staff can also export the data from the page into excel should they wish to slice and dice some more
20. Or they can filter the page by Moodle groups
21. A real course looks something like this after the first few weeks of term. The student names have been removed to protect the innocent. If anyone wants to see the system in more detail, just grab one of us during one of the breaks.
22. Perhaps the most important part of the page is its ability to facilitate and record nudges with students
23. You can filter and select multiple students and use the inbuilt mailmerge tool to email multiple students in a personalised manner You can also record events that have occurred outside of the EASI system such as face-to-face meetings, phone conversations or emails. The system also allows you make notes about each student and gives you the ability to share these notes with other teaching staff who might be teaching these students this term.
24. These nudges are recorded in the nudges column and is also represented in the weekly timeline in the Weekly Moodle activity area so you can ascertain whether or not the nudge has had any impact
25. The system began with the creation of a project initiation document or PID that started around the beginning of 2013. This document wove its way through many managers and committees and consequently many changes were made from what was originally proposed. The PID and subsequent project documents conformed to the project management framework and included all the usual detail that any project plan requires. There were three major budget changes which lead to more project revisions. I hasten to add that the these revisions were all in a downward direction. The project officially started this year with an institution wide pilot conducted in term 1, this year.
26. As of the middle of last week there were over 85,000 nudges delivered by the system to students. Most teaching staff have used the system with 90% of staff surveyed saying that it has positively contributed to their learning and teaching. Management like it due to its potential to help with student retention Most importantly the project adhered to the project plan and has so far been delivered on time and on budget.
27. Now on the surface this project would appear to be a fairly successful example of ICT planning and implementation in that it represents the typical approach to ICT implementation in higher education. A small group of people at the institutional level made some plans around a new system that could be used to contribute to a strategic imperative, in this case, student retention. There was a formal project set up based on approach that was idealistic in that followed a deliberate plan or strategy. On the surface this would appear to be a successful example of the Do it to path
28. However the reality is very different. Our thinking behind what was actually produced began back in 2008 where a group of us were publishing around what was then known as academic analytics. We are part of the central learning and teaching area and are tasked with supporting teaching academics, particularly around the use of technology. This means we were interacting on a daily basis with teaching staff so we were getting a sense of their context and its inherent complexity. We’d read papers and come to conferences like this and talk with folk from other universities around what they were doing and we’d take these ideas on board and go back and tinker, conduct experiments with teaching academics within their course contexts.
29. We were fortunate in that we all came from IT backgrounds which dovetailed with our learning and teaching roles. So we could design the system based on an assumption that it will change. As an example of this there have been over 100 changes recorded in the change log in this year alone. Which are built upon dozens of preceding small scale trials or iterations [better picture to represent chage]
30. Here is what was essentially our first attempt at something like EASI from back in term 2, 2009 We tried this across a couple of courses in collaboration with a couple of interested course coordinators. Needless to say it didn’t work very well but we learned a lot, as did the staff. As they used the system, they got to know what they didn’t know, and fed that back into future iterations. The whole time we were still tinkering, tweaking and figuring out what works and doesn’t work. So despite appearances, the approach we took was more like a do it for or a do it with approach. This has that the EASI system has coevolved in conjunction with the teaching staff who use the system. Now is probably a good time to examine the three likely paths that learning analytics implementations will take. We’ve spoken about the do it to approach and our paper details some of the obvious pitfalls associated with this approach
31. There are a number of the pitfalls associated with the typical top-down ICT implementations that we’re all probably familiar with. But on the positive side it does provide for some concrete KPIs. Finish project X by time Y and show Z
32. One of the flaws with this path is that it uses a planning approach and there are questions around the suitability of this approach in complex settings. In complex settings it has been said that learning approaches might be more suitable. The debate between the planning and learning schools has been one of the most pervasive in the management literature and on the screen are some of the authors in this area.
33. The Do it for path describes an approach where innovative teaching staff with perhaps central IT staff or venders, get together and develop something that the teachers can use to enhance student learning This has sometimes been referred to as the technologists alliance and there are some pitfalls associated with this approach. The chasm talks about the gap between these early adopters and the remaining majority. There are two parts to the blackbox pitfall. The first is that new systems and process often fail to impact on what is transpiring with the courses during the teaching process. The other part of the blackbox pitfall talks about what is happening within the teachers head and how new systems or process often fail to meaningfully impact on teachers conceptions of learning and teaching. We don’t know how relates specifically to learning analytics in that its relatively new, and we don’t yet have a handle on how to make the best use of it.
34. These next few slides will hopefully give you a sense of the do it with path. Its recognized within the literature that teachers are a primary change agent within the education system. For learning analytics this means that it needs to engage with their contexts which will increase the likelihood of adoption, use and innovation.
35. But increasingly the context in which teachers find themselves is incredibly complex. Existing institutional and individual approaches aren’t dealing with this well. Teaching staff can’t deal with this by themselves. The institutional environment needs to have teams engaged in the day to day teaching context. Not in designing courses or facilitating post-course surveys, but involved, helping and responding to situations during the teaching process. This is what we mean by the do it with approach.
36. This focus on context is echoed in the learning analytics literature. University e-learning is not exactly the same as big data.
37. Knowledge of the specifics of individual students, courses and pedagogies is essential for generating value .
38. This isn’t just education academics wanting to do their own thing and work around the system It’s a long and well-known fact from the management and the Information Systems literature. Traditional strategic management processes being employed by universities today are an anathema for the actual requirements of these institutions.
39. It is bricolage and bottom up work – harnessed appropriately to avoid its weaknesses – that generate the most benefit as they deal with the realities of the situation. And that has certainly been our experience with the EASI project David will expand on some of this tomorrow.
40. In fact, it is from bricolage that organisations gain advantage. You do not get any significant advantage from adopting and using the same systems and processes as every other university (i.e. “best” practice).
41. So to wrap up, With learning analytics we believe it’s a matter of balance. The three paths that have been described here are not mutually exclusive and a successful implementation will probably need to span the three paths. There is developing hype around learning analytics which means universities are keen to quickly get on board. The typical way they achieve this is by taking a do it to path which has primacy at the moment. We’re suggesting that a more balanced approach that engages with teachers within their contexts will lead to more sustainable and meaningful learning analytics implementations. This aligns with the sentiments of Henry Mintzberg, a notable author and academic in business and management world who suggests we need a more natural approach to strategy that is centred around a balance between deliberate and emergent processes.